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For Immediate Release
Contact Scott Putnam: (612) 309-5938

Morrie’s Subaru Takes the Sonora Desert by “Storm”

Laughlin O’Sullivan and Scott Putnam contest this weekend’s Desert Storm Rally with a Vermont Sports Car-prepped WRX

MINNEAPOLIS (March 8, 2010) – Scott Putnam, fleet sales manager of Morrie’s Subaru, sold his first Subaru in 1988, and has also been a co-driver competing in professional rally events all across the country for a decade. But when he had a unique opportunity to rally in a $250,000, professionally-prepared Subaru WRX at this weekend’s Desert Storm event along the California-Arizona border, he had some selling to do with his bosses.

“Scott presented us with a compelling sponsorship deal, and after some discussion, we decided to do it,” says Pat Kyes, General Sales Manager, Morrie’s Subaru. “Scott is someone who can strengthen our exposure to the rally community, and we are pleased and excited to be involved.”

Subaru as a manufacturer certainly has had a long exposure to the internationally popular sport of rallying. The company’s rally roots date all the way back to the 1980’s. Subaru earned multiple World Rally Championship titles, national championships and has come to represent the sport of rallying for a generation of Colin McRae video game fans through the iconic blue Subaru WRX STi.

“This has been a gratifying process for me,” said Putnam, who will team with his former X Games rally partner Lauchlin O’Sullivan in the Sonora Desert this weekend. “Morrie’s has been supporting the local and regional rally community in various ways since 1997, through RallyFest and the sponsorship of various drivers and cars. Now to get the Morrie’s logo on a nationally competitive car will be really exciting. I couldn’t ask for better partners.”

Putnam’s partner on the car prep side is the famed Subaru rally stable of Vermont Sports Car, out of Colchester, Vermont. They prepare the Subaru factory rally rides for extreme sports stars Travis Pastrana and Dave Mirra as they compete in the Rally America national rally championship, and they own the Subaru WRX that O’Sullivan and Putnam will try to take to victory at Desert Storm this weekend.

“They’re the best rally car builders in the U.S. right now, so I know the car is going to finish if I don’t do anything crazy,” the San Francisco-based O’Sullivan said. “Our car won’t have the same horsepower at Pastrana’s, but it will be nimble and I’m really looking forward to it.”

“This event is really a return to Lauchlin’s roots,” added Desert Storm Rally organizer Denise McMahon. “He grew up in California doing a lot of desert-type racing and everyone here expects him to do well. In fact, we look forward to seeing him and Scott Putnam on the podium at the end of the weekend.”

To accomplish that, they’ll have to complete 67 miles on Saturday through rocks, gravel and sand, then switch tires and take four hot laps around the track at the Lucas Oil I-10 Speedway in a unique super stage. And they’ll be back at it on Sunday for 42 more dusty desert miles.

On paper, O’Sullivan and Putnam look to have superior experience and equipment. But a lot can happen in the course of 110 miles, most of them marked off on the desert floor. Regardless of the results though, there are other ways to measure success.

“Of course we have to look at return for our marketing dollars, and what’s good for the store,” concludes Pat Kyes, Morrie’s Subaru General Sales Manager. “But we also look at what automotive-related activities we can support. And we feel this is a good thing to do. So we’re looking forward to doing our part to continue Subaru’s long association with rallying, and finding another way to connect to our customers.”

Desert Storm Rally (www.desertstormrally.com)

Saturday, March 13
Total Course Distance: 198 miles
Number of Special Stages: 13 including 2 Superspecials
Total Distance of Special Stages: 67 miles
Type of Road Surface: Hard packed dirt, gravel, sandy washes
Lucas Oil 4 lap Showdown Special Stage road surface: Speedway track oval, asphalt, distance 1⁄4 mile.

Sunday, March 14
Total Course Distance: 92 miles
Number of Special Stages: 6
Total Distance of Special Stages: 42 Miles
Type of Road Surface: Hard packed dirt, gravel, sandy washes

Lauchlin O’Sullivan, Driver
2007 4th place finish at X Games with co-driver Scott Putnam
2004-’05 3 Podiums in 3 National events, including an overall win
2003 1st overall, SCCA ProRally Manufacturer Championship
2003 2nd overall, SCCA ProRally Driver's Championship
2002 1st Group 2, SCCA ProRally Driver's Championship
2001 1st Production GT, California Rally Series
2001 1st Production GT, SCCA ProRally Southern Pacific Divisional Series
1999 1st overall, SCCA ProRally Southern Pacific Divisional Series, Northern Pacific Rally Divisional Series, California Rally Series

Scott Putnam, Co-driver
1988 Started Subaru sales career
1996 Sold first car online through his Subaru.net website
2001 Started rallying
2002 Co-driver with SCCA ProRally Rookie of the Year
2005 Scored first overall win with Lauchlin O’Sullivan
2007 Co-drove to 4th place finish at X Games with O’Sullivan