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SUBARU NEWS

12/28
Autoblog: Subaru promises BRZ, Impreza STI concepts plus rally return at Tokyo Auto Salon
Unlike most cities, Japan's capital city plays host to two major automotive exhibitions: the Tokyo Motor Show and the Tokyo Auto Salon. While these terms may be interchangeable when it comes to European expos, in Tokyo, they connote two different shows altogether. The first is the Motor Show, where new concepts and production models are unveiled by the world's automakers. The Auto Salon is more of a tuner expo along the lines of the SEMA show in Las Vegas. So after Subaru made its long-anticipated splash at the Tokyo Motor Show with its new BRZ, now it's heading to the Salon with some modified versions.
Edmunds Inside Line: Subaru Bringing Two BRZ Concepts to 2012 Tokyo Auto Salon
Two concept versions of the 2013 Subaru BRZ sport coupe, one from STI and one from the tuner Prova, will be displayed at the upcoming 2012 Tokyo Auto Salon.
The Motor Report: Subaru Outback Adds EyeSight And Reversing Camera For Australia
Subaru Australia has announced availability of its new EyeSight safety system to the high-riding 2012 Outback. The entry-level Outback 2.5i variant also gains a reversing camera and satnav in its standard kit.

12/21
Motor Trend: First Drive: 2012 Subaru Impreza WRX STI S206
We almost don't want to tell you about the new Subaru Impreza WRX STI S206. Why? Because it's the fastest, best-handling WRX Subaru's STI division has ever produced, but you can't buy it in the U.S. It's yet another special STI limited edition built exclusively for Japanese domestic consumption.
Car and Driver: 2013 Subaru XV Crosstrek
For years, Europeans have ridiculed American buyers for their SUV addiction, but small-SUV sales are booming on the Continent right now. The new XV Crosstrek was conceived as a way for Subaru to capitalize on the trend, its tidy dimensions making it ideal for tight European roads. When U.S. dealers saw the XV, though, they loved it and convinced Subaru brass that it would be a hit with young urban families stateside. Here, it will be known as the XV Crosstrek.
Westword: Survey sez: Denverites do it at 8,000 feet, according to Westword sex survey
This fall, Westword created an anonymous sex survey aiming to lay out the sexual habits of the Centennial State. We're now happy to announce these results of the first-ever Westword sex survey, of which more than 1,600 respondents participated. Read on to see our favorite answer regarding what would be the perfect name for a Colorado sex position. There were plenty of good nominations, but the "Dirty Subaru" is tops for our favorite suggestion for a Colorado sex position name.

12/19
Courthouse News Service: Competitor Says Carfax Stole Its Subaru Contract
Carfax made disparaging and false statements about another company that offers vehicle-history reports to torpedo a $2.3 million deal with Subaru, the competitor claims in a federal complaint
Jalopnik: This Subaru STI flew 100 feet into a building
A 20-year-old driver in Santa Fe, Texas had a yeeee-ha moment in a Subaru Impreza STI this past weekend. He missed a turn at 90 mph, ran up a railroad embankment (aka, "ramp"), flew 100 feet through the air, and slammed through the roof of a building.

12/16
Auto Channel: All-new 2012 Subaru Impreza Awarded IIHS 2012 TOP SAFETY PICK
Subaru of America, Inc. today announced that for the third consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized it as the only manufacturer with a 2012 TOP SAFETY PICK winner for all models. The all-new 36 mpg 2012 Impreza, the most fuel-efficient all-wheel drive vehicle in America, was awarded in the "Small Car" category.
Automotive Fleet: Subaru Announces 2012-MY Build Out and 2013-MY Start Up Dates
Subaru of America announced the 2012-MY build out and 2013-MY start-up dates for its vehicles. The automaker said it will build out most of its 2012 models, except the Impreza, by March 1, 2012. It will begin accepting 2013-MY orders on April 1, 2012, for the Forester, May 1 for Legacy, Outback, and Tribeca, and June 1 for the Impreza.

12/15
Business Week: Subaru Joins Toyota as Top Automaker on Insurance Safety List
Toyota Motor Corp. and Subaru emerged among the top automakers in crash tests of model-year 2012 cars and trucks conducted by a U.S. insurance industry group. Subaru, a unit of Fuji Heavy Industries Ltd., is the sole maker to have all of its 2012 models earn the grade, the institute said in an e-mailed statement today.
Novosti (RU): Japan's Fuji may start Subaru output in Russia in 2013-2014 - paper
Japan's Fuji Heavy Industries may start a semi-knock down production of Subaru cars in Russia in 2013-2014 to produce at least 30,000 vehicles a year, Kommersant business daily said on Thursday, quoting Russian subsidiary Subaru Motors General Director Kazushi Yoshida as saying.

12/14
Autoweek: 2011 Subaru Legacy 2.5GT Limited: Review notes
The Legacy 2.5GT is the Subaru that Impreza WRX owners graduate to when they get a little older. Maybe they need a little more room for a family and want something more comfortable, but they don't want to give up all the performance.
Straight.com: Subaru Impreza puts all wheels into action
Do cars need all-wheel drive? Depends on who you talk to. On the downside, it adds to the vehicle sticker price, decreases fuel economy, and increases maintenance and repair costs. You could also argue that nine times out of 10, you just don’t need to have all four wheels churning away, delivering traction, and that for the vast majority of drivers, two-wheel drive does the job nicely, especially if it’s front-wheel drive.
Autoguide: How the Scion FR-S Almost Never Happened and Why Subaru Thought it Was a Bad Idea
The Scion FR-S might be the most exciting sports car in years and it might also be the most important project Toyota has ever launched, helping change perceptions about an automaker that has become known for building appliances. But the back-to-basics enthusiast sports car almost never happened, according to Chief Engineer Tetsuya Tada, speaking at the car’s launch last week in Japan.

12/13
Edmunds Inside Line: 2013 Subaru XV Crosstrek First Drive
If you were to define an ideal Subaru, a compact crossover would be high up the list. Practical, capable and built to maximize the benefits of four-wheel drive, it's also compact enough to rekindle memories of Subaru's notable rally racing successes.Subaru used to call such a model the Impreza Outback. Now that idea has been reincarnated as the 2013 Subaru XV Crosstrek but it's been designed to seduce a different audience. Subaru reckons it's built for "urban adventure" and that it's more likely to be found curb-hopping in Manhattan than powersliding around on a dirt road. It's self-consciously trendy, which is presumably why Subaru chose to launch it in a loud shade of orange and add the "Crosstrek" moniker for the U.S.
Edmunds Inside Line: 2013 Scion FR-S: 10 Things You Don't Know
By now you know plenty about the 2013 Scion FR-S. You know it uses a 2.0-liter normally aspirated flat-4 cranking out 200 horsepower. You know it's got a six-speed manual transmission and you know it weighs about 2,800 pounds. What you don't know is that we spent a day last week driving the car on a track in Japan and talking shop with its chief engineer, Tetsuya Tada. Below are the 10 most important facts we learned about this most engaging sports car.
Just Auto: ANALYSIS: Tsunami, floods and dual sourcing: whatever happened to risk management?
Two recent natural events, the Japanese tsunami in March 2011 and more recently the autumn floods in Thailand were both human and economic tragedies and showed that man, whatever his illusions, is still not master of the planet. At a more practical industrial level, should they also be seen as a wake-up call to global industry to reassess its supply-chains, sourcing philosophy, dual sourcing and strategic risk management?

12/12
Autoweek: 2013 Subaru XV Crosstrek: Drive Review
To put it simply, the 2013 Subaru XV Crosstrek is an Impreza five-door with a raised suspension, specific front and rear fascias, body-side cladding and exclusive wheels. However, the company line is that the XV is not an Impreza but its own model targeting a new group of customers: urbanites.
Motor Trend: First Drive: 2013 Subaru XV Crosstrek
Having just returned from the press launch of the new 2013 Subaru XV Crosstrek, I can tell you two things with certainty. The first is that if you haven't seen the Tuscan countryside in late fall, you should put it on your bucket list. The weather is crisp, but the impossibly perfect winding roads zip past wineries and farmland, lined with fire orange leaves, lush greenery, and people just as colorful from a cultural standpoint. The second is that the Subaru XV, despite being 'just a lifted Impreza,' is a very cool car.
Jalopnik: Yes, Toyota and Subaru can… save driving
An Observation for Japanese abundant drive in design and innovation creativity, the Tokyo Motor Show has been a location symbolizing forward thinking. The Tokyo Motor Show has served as a unique showcase of cars, trucks and motorcycles depicting bold ideas along with the occasional bizarre attraction.

12/9
New York Times: About That Drinking Problem
New York Times: Reviewing the Subaru Impreza
THERE are so many Subarus here in northern New Hampshire that people joke about it being the official state car. But the owners don’t joke about their fuel economy, which pretty much stinks.
Automoblog: 2011 Tokyo Motor Show Signifies Healing for Hurt Country
An Observation for Japanese abundant drive in design and innovation creativity, the Tokyo Motor Show has been a location symbolizing forward thinking. The Tokyo Motor Show has served as a unique showcase of cars, trucks and motorcycles depicting bold ideas along with the occasional bizarre attraction.

12/7
Motor Trend: Next-Gen Subaru WRX to Get Turbo 2.0-Liter Targeting 270 hp
A spokesperson at Subaru of America just confirmed that the next generation Subaru WRX will receive a turbocharged 2.0-liter flat-four engine with a targeted output of 270 horsepower. This engine will be a turbocharged variant of the FA20 engine found in the recently-released 2013 Subaru BRZ we just drove in Japan. Although half a liter smaller in displacement than the current WRX’s 2.5-liter 265-horsepower engine, it looks as though the all new FA20 will make slightly more power. The FA20 turbo is a return to the car’s roots, of sorts; when the WRX made its American debut in 2001, it had a 2.0-liter turbo flat-four under the hood.
What Car? (UK): Subaru XV review
The Subaru XV is a new compact SUV that's designed to compete with big-selling models such as the Nissan Qashqai and VW Tiguan.
0-60 Mag: Let The Forced-Induction Toyobaru Rumors Fly
The Toyota 86/Subaru BRZ/Scion FR-S has been revealed in its production glory, but the enormous rumor mill that was built to traffic whispered reports and semiofficial/unofficial claims still needs to be fed. Enter the rumors about the next version of the car to roll down the line—a more powerful 86/BRZ/FR-S still unconfirmed, but so likely, you’d be an idiot to bet against it.

12/6
Edmunds Inside LIne: 2013 Subaru BRZ First Drive
It's cold, gray and damp at Subaru's proving grounds about an hour north of Tokyo. Perfect weather for wringing out an all-wheel-drive WRX maybe, but today we're behind the wheel of the new 2013 Subaru BRZ Coupe. Lighter, less powerful and rear-wheel drive, the BRZ promises something very different from Subaru's bigger and heavier Impreza-based sedans.
4wheelnews: Subaru BRZ Cabrio gets rendered
The Toyobaru project has been met with much excitement and this never died down even after the models in the series were officially revealed. After Toyota confirmed that it will soon launch a supercharged version of the GT 86, Subaru released a rendering of a convertible version of the BRZ on theophiluschin.com.
Mainichi Daily Nes (JP): Fuji Heavy to employ 200 Sanyo workers
Fuji Heavy Industries Ltd. plans to employ 200 workers who will stop working at Sanyo Electric Co.'s plant in Gunma Prefecture late this month, industry sources said Monday. Fuji Heavy, the maker of Subaru vehicles, will hire the Sanyo workers as regular employees at its auto plant in the same prefecture to boost vehicle production and maintain local employment, they said.

12/3
Motor Trend: Subaru Confirms Turbocharged Version of BRZ Engine
A representative of Subaru of America confirmed today that the company plans to build turbocharged versions of the 2.0-liter flat-four engine that recently made its debut in the companies all-new BRZ sports coupe – and in the Toyota 86/GT86 and Scion FR-S variants.
Rushlane: Subaru Advanced Tourer Concept vehicle looks at a production model by 2013
Debuting at the 42nd Tokyo Motor Show, the Subaru Advanced Tourer Concept vehicle is a new generation sports wagon. This is particularly evident from the vehicle's Lamborghini styled front and rear doors. This hybrid powertrain sees the use of a 1.6 liter turbocharged direct injection four cylinder boxer engine. Mated to an in-house hybrid system, one can expect higher economy than their 2.0 liter 2008 concept.
Avionics Intelligence: SUBARU -FHI Celebrates 1000th Production of Boeing 777 Center Wing Box
Fuji Heavy Industries Ltd. (FHI) shipped its thousandth Boeing 777 center wing box to Boeing Commercial Airplanes (Boeing) on November 30th.
Marketwatch: Subaru Impreza to Feature UV Verre Premium
Asahi Glass Co. Ltd (AGC) has announced that its UV Verre Premium is to be installed in Fuji Heavy Industries' Subaru Impreza as an option. UV Verre Premium is the world's first tempered glass for automotive front door windows which successfully filters out approximately 99% of the sun's ultraviolet (UV) rays.
Pistonheads: SUPRA AND MR2 COULD RETURN, SAYS TOYOTA
Sounds good to us, Tada san. If a Supra successor did get the go-ahead, it would be likely that the car could be another joint venture with Subaru, possibly using an evolution of the platform that underpins the Toyota GT 86/Subaru BRZ

12/2
Motor Trend: First Drive: 2013 Subaru BRZ
Two days after the official unveiling of the all-new BRZ sports coupe at the Tokyo Motor Show, Subaru invited a small group of select U.S. journalists for a quick test drive of the 2013 Subaru BRZ at the Subaru Kenkyu Center (SKC) two hours north of Tokyo.
Motor Trend: 2013 Subaru BRZ Price Starts around $24,000 – And We Have the Detailed Specs!
Editor-in-Chief Ed Loh is currently tearing up Japan in the new 2013 Subaru BRZ and was tweeting his findings earlier. Chief among them is the starting price for the 2013 BRZ. When we first spoke to Subaru reps for our First Look, they told us the BRZ would cost about as much as the Impreza WRX. Bossman Loh got more out of Subaru reps, who estimate the base BRZ Premium will start at around $24,000, while the BRZ Limited will sticker for about $27,000. We’ll get more solid pricing information as the U.S. launch nears.
Jalopnik: Subaru BRZ pricing starts at $24,000
Journo-tweets from the Subaru BRZ's Japanese launch are offering up new insight on that half of the Subyota equation. Most specifically, pricing and options. The BRZ will reportedly start at around $24,000 and rise to $27,000 for the Limited model.
Autoweek: 2013 Subaru BRZ: Drive Review
The Subaru BRZ represents nothing less than the return of inexpensive, fun, front-engine, rear-wheel-drive sports cars. Sure, there have always been fun, front-engined, rear-drive sports cars, but they weren't cheap. Now, for an anticipated sticker price of less than $25,000, you can get a 200-hp flat four stuffed low and back on the front end of a smooth coupe body. You can have a six-speed manual or six-speed automatic, too, the latter with paddle-shifted manual mode. And you get a Torsen limited-slip rear differential that keeps both back tires spinning as long as you want them to spin.
Car and Driver: 2013 Subaru BRZ
Some things just don’t make sense. Why is the food at Outback Steakhouse mostly Cajun-style? Why can’t Jennifer Aniston find true love? And why would Subaru and Toyota, two companies whose fortunes are built on mainstream sedan sales, collaborate on a rear-drive sports car? The latter question is a bit easier to answer from the Subaru BRZ perspective. For one, Subaru has a currently breathing reputation for building sporty cars: They may sell in limited volumes, but the WRX and STI are nevertheless Subarus.
Automobile: First Drive: 2013 Subaru BRZ
A half century or so ago, the car market was blossoming with sports cars. These were generally simple machines that were often unreliable and impractical -- and very often not particularly fast. They came with funny little names like MG and Triumph and Sunbeam and Alfa Romeo and Datsun, and their owners weren’t much concerned with zero to sixty. Or top speed. Or peak lateral acceleration. No, the cars had a simple task: to put a smile on your face.
Wall Street Journal: Toyota and Subaru: Car Clone Wars?
At the 42nd annual Tokyo Motor Show, which opened Saturday to the general public, hundreds of vehicles are competing for attention at dozens of auto maker booths. But two compact sports cars stood out from the crowd: the Toyota 86, also known by its Japanese pronunciation “Hachiroku,” and the Subaru BRZ. The pair of vehicles, which look nearly identical save for their brand badges and slightly different-shaped front grilles, have similarities that are more than skin deep.

12/1
Green Car Reports: Subaru Mild-Hybrid System: With Tokyo Concept, New Details
Subaru outlined a potential direction for a next-generation C-segment (Impreza-sized) wagon in its Advanced Tourer Concept from the 2011 Tokyo Motor Show this week. But somewhat concealed within a rather far-out looking concept wagon—with its gullwing doors, appearing no closer to production than the last Hybrid Tourer Concept shown at Tokyo in 2009—were more details for a hybrid system that’s production-bound, yet several years away.
Motor Trend: 2013 Subaru BRZ Prototype
Every so often in this business, you drive a car that lets you know in the first hundred yards or so that it's special -- that it's somehow greater than the sum of the numbers on its spec chart. The new Subaru BRZ is one of those cars. It's not the fastest, the most powerful, nor even the sexiest two-door coupe in the business. But if you love driving, you're going to love this Subaru.

11/30
Autoblog: Subaru BRZ trumps Toyota GT 86 launch in Tokyo
Subaru has given the production-ready BRZ coupe its world debut, unveiling the sporty Scooby at the company's home motor show. Subaru has also trumped Toyota's GT 86 launch with a GT racer as well.
Developed in conjunction with Toyota, the pair of coupes have been very eagerly anticipated, given they've been around for what seems like forever.
Edmunds Inside Line: Subaru Advanced Tourer Concept Redefines Hybrid Wagons: 2011 Tokyo Auto Show
Forget about the scissors-style front doors, the rear suicide doors and the all-glass panoramic roof. Subaru's Advanced Tourer Concept, unveiled here at the 2011 Tokyo Auto Show, is one hot-looking wagon that just might make it into production in 2014, without a few of the more eye-popping design details.
Motor Trend: Subaru BRZ’s Spec Sheet Puts It In Middle of Sub-$30,000 Sports Car Market
If you were hoping that anything about the upcoming Subaru/Toyota sports car was going to be best-in-class, you might be a bit disappointed, but a recently released spec sheet shows that the car will land smack in the middle of the bargain sports car market–exactly where the automakers said they it wanted to be.
Jalopnik: Subaru BRZ: The Movie
Subaru's dropped their reveal video for the Subieyota — the Subaru BRZ — up on YouTube and it features some great slow-motion driving clips. There's also some engine noise — for like a second. Sadly, both the engine note and the rest of the video are drowned out by a ridiculously bad soundtrack.

11/29
Motor Trend: Subaru BRZ
If you take its name at face value, the all-new Subaru BRZ -- short for Boxer Renaissance Zenith -- represents the pinnacle of what Subaru's engineers are capable of, at least when working with their Toyota counterparts. Yet, unlike many sports cars, the BRZ isn't going to post fast trap speeds and low 'Ring times. Instead, Subaru embraced the philosophy of "Pure Handling Delight" and set out to design a car that's simply fun to drive.
Road and Track: 2013 Subaru BRZ - 2011 Tokyo Auto Show
For an automaker that has made its name building all-wheel-drive cars, Subaru has caused a lot of buzz at the 2011 Tokyo Auto Show with a rear-drive model. It helps that it’s the long-awaited sports car jointly developed with Toyota, which will sell it as the Scion FR-S. Subaru claims credit for the engineering of the car, with each company doing its own fine tuning and, of course, exterior and interior design.

11/28
Motor Trend: Not For Us: Subaru Releases Limited-Edition Impreza S206 in Japan
Once again keeping the good stuff for its home turf, Subaru has released another special-edition version of the Impreza WRX STI in Japan. Like the R205 that came before, the new S206 benefits from more power and some suspension tweaks. The special-edition car is limited to just 300 examples.

11/25
Autoguide: Subaru BRZ To Bow At Detroit Auto Show In U.S. Market Spec
The North American version of the rear-wheel drive Subaru BRZ sports car will bow at the North American International Auto Show in January, 2012, but what exactly that means is anyone’s guess.
Pistonheads: SUBARU IMPREZA WRX STI S206 REVEALED
The S206 is the latest in a line of super hardcore Imprezas following on from the S201 of 2000. This dramatically styled - and that's putting it politely - classic Impreza was of the acquired-taste school of hopped-up Scoobies.

11/24
INAUtonews: Ultimate Subaru Impreza going to Tokyo Motor Show
The Japanese based automaker’s STI tuning arm has announced its presence to the 2011 Tokyo Motor Show with its latest creation, an ultimate version of the Impreza WRX STI S206.
Gasgoo Auto News (CN): Chery-Subaru joint venture gains lifeline
A major breakthrough has occurred in the proposed joint venture between Subaru and Chery. Sources familiar with both parties said that the joint venture is, in essence, ready to be approved. According to a report on the Beijing Times today, if Subaru parent Fuji Heavy Industries is willing to allow its vehicles to be branded with the Chery logo and allow Chery to head the sales network in China, there should be no problem with the JV proposal going through.

11/22
Autoblog: Subaru and Lexus top ALG 2012 Residual Value Awards
ALG has released its annual Resale Value Awards. For 2012, Subaru took home the home the honor of being the top mainstream brand, while Lexus nabbed the top luxury automaker designation. ALG says that once again, Japanese automakers have performed better than their American and European counterparts when it comes to resale.
Road and Track: Waiting for the 2013 Subaru BRZ Unveil
If you are like us, you are counting down the days until the official unveiling of the 2013 Subaru BRZ at the Tokyo Auto Show on November 30th. Here’s something to hold you over while you wait. A full, 360-degree panorama of the Subaru BRZ STI concept on the stand in all it’s glory at the 2011 Los Angeles Auto Show.
China Car Times: Subaru pinning its China hopes on the Subaru XV
The Chinese market for Subaru has been a tough one, first they came in the early days when the Chinese market was mini car crazy, the Justy was made in Guangzhou for a while but sales did not reach critical mass and the JV between Subaru and Yun Que died in 2002.
Autoevolution: Subaru XV Receives Five-Star Euro NCAP Rating
Subaru's Impreza-based crossover, the XV, has recently been tested by Euro NCAP, with the vehicle receiving a five-star safety rating: 86 percent for adult occupant protection, 90 percent for child occupant protection, 64 percent for pedestrian protection, as well as 86 percent for safety assist.

11/21
Autoweek: Subaru to show sleek wagon concept in Tokyo
Subaru is revealing its vision of an athletic, modern sports wagon with the Advanced Tourer concept, which melds slinky styling with a lithium-ion hybrid powertrain. It debuts on Nov. 30 at the Tokyo motor show.

11/17
New York Times: Subaru BRZ Concept STI Breaks Loose From All-Wheel-Drive Template
What is it? Break out the drool bucket. This is a mash-up of the rear-drive BRZ sports coupe concept and STI performance attributes. A sibling will be sold in the United States as the Scion FR-S, an arrangement that results from Toyota’s part-ownership of Subaru’s parent, Fuji Heavy Industries.
Autoweek: Subaru will stay true to performance with its next-generation STI
Subaru is hard at work fortifying the next generation of the Impreza WRX and the enthusiast-oriented STI, a top executive said on Wednesday at the Los Angeles auto show. The next WRX will get a new turbo four-cylinder engine, and the STI will continue to have a performance engine making more than 300 hp, said Tom Doll, executive vice president of Subaru of America. The current STI makes 305 hp.
Auto Channel: 2012 Subaru WRX STi Review By Carey Russ
Last year, Subaru moved its high-performance WRX lineup away from the regular Impreza line with wider, more performance-oriented bodywork for the regular models as well as the top-of-the-line STi, and expanded STi offerings with a four-door sedan body style in addition to the previous five-door hatch. The sedan featured the return giant rear wing that has was the original STi trademark. "The wing is back!" trumpeted Subaru. Stealth factor? We don't need no steenkin' stealth factor!
Autoevolution: Subaru XV Coming to US as XV Crosstrek
The LA Auto Show is not only a good occasion to meet a lot of fresh metal, but also gives us the possibility to find out what’s coming next. The latest example of such a development is the Subaru XV, a crossover based on the Impreza, which made its debut at the 2011 Frankfurt Auto Show and is now set to come to the US under the XV Crosstrek name.
Motorauthority: Subaru XV To Be Called XV Crosstrek In U.S
Subaru's Tom Doll confirmed in a presentation slide at this week's 2011 Los Angeles Auto Show that while European models will be called an XV, U.S. versions will get the Crosstrek addition to help further differentiate the vehicle from its Impreza sibling.
Car Connection: As Bright Colors Rock Auto Shows, Black And White Reign At Dealerships
If you've managed to follow our ongoing coverage of the Los Angeles Auto Show, you might have noticed a trend: While the cars themselves are practical, inexpensive, and more compact this year, for smaller or sportier cars, bright and pastel colors are very much back in vogue on the auto-show floor.

11/16
Cars.com: Subaru BRZ-STI Concept: Photo Gallery
The lightweight BRZ coupe is a partnership between Subaru and Toyota. Toyota will market its counterpart as the Scion FR-S. Both use a horizontally opposed, naturally aspirated four-cylinder engine to send power to the rear wheels. But how does it look in person?
Jalopnik: Subaru BRZ Concept STI: Almost the real thing
Subaru's opening its kimono at the LA auto show today, revealing the Subaru BRZ concept STI for the first time. That's the concept car on which the company's oft-mentioned "Subieyota" BRZ rear-wheel-drive compact sports car will be based.
Wall Street Journal: Toyota and Subaru Lead in Residual Value
The Toyota and Subaru brands are likely to retain their value better than other brands after several years, according to two forecasts Wednesday

11/15
Edmunds Inside Line: 2013 Scion FR-S First Drive
Yeah, There's Plenty of Subaru in This Scion
By now you've heard that the 2013 Scion FR-S is built on a rear-wheel-drive platform co-developed with Subaru. It'll be called the Subaru BRZ, and the production version will debut at the Tokyo auto show in just two weeks. We still don't have all the technical details, but we can tell you that it's about as small as a sports car can get while still offering four seats.

11/11
Motor Trend: First Test: 2012 Subaru Impreza 2.0i Premium and Limited Video
The new Impreza is a more attractive, fuel efficient, fun-to-drive, and versatile car that should finally stand out for more than just having all-wheel drive.
Motor Trend: 2012 Motor Trend Car of the Year Contender: Subaru Impreza
Though the new 2012 Subaru Impreza’s sheetmetal is much easier on the eyes than the outgoing model, it’s no more handsome than that of big siblings the Legacy sedan and Outback wagon. Subaru throws in an interior that looks and feels even cheaper than the new Civic’s, especially in our lower-spec hatchback tester.

11/09
Autoweek: 2011 Subaru Impreza WRX STI: Long-Term Update
Not surprisingly, the larger rear spoiler and near-$40,000 as-tested price of our STI still raise some eyebrows, but complaints have tapered off drastically compared with during the first quarter. Maybe it's because we finally “get it” and have been indoctrinated into the cult of Subaru enthusiasts. Now, when we receive waves from drivers of other Imprezas on the road, we find ourselves waving back.

11/07
Japan Times: Spurred by demand, Subaru maker follows rivals into Southeast Asia
Fuji Heavy Industries Ltd., the maker of Subaru-brand vehicles, is following other domestic automakers to the booming Southeast Asian region, attracted by a rise in demand for cars and free-trade area incentives.

11/06
Automobile: Tokyo Show Tease: Subaru Previews Production-Spec BRZ
Enthusiasts can’t be satiated enough – although Subaru already released images of the BRZ STI Concept set to debut at the Los Angeles Auto Show next week, it just teased the production-spec version of the BRZ sports car that will be unveiled at the Tokyo Motor Show in December.
Automobile: Subaru Readies Advanced Tourer Concept For Tokyo, Could Preview Next Legacy
Yes, Subaru says this slick wagon is the Advanced Tourer Concept, and that it will debut at next month’s Tokyo Motor Show. But could the sleek, muscular wagon give a peek at what’s to come for the next-generation Legacy and Outback? Perhaps.
Jalopnik: Subaru BRZ: The Real Deal
Remember when we told you the Subaru BRZ STI Concept actually isn't what the real car's going to look like? Toyota's little pet automaker's just proved it by releasing this teaser image of the Subaru BRZ in its production sheet metal.
Gizmag: Subaru's Advanced Tourer Concept for Tokyo
Subaru's biggest announcement for next month's Tokyo Motor Show was expected to be the BRZ sports car, but now news has arrived that it will also show an "Advanced Tourer Concept" powered by its trademark horizontally-opposed engine and Symmetrical All-Wheel Drive (AWD), but with turbocharging and direct fuel injection, plus a single-motor hybrid system, all driving through a Continuously Variable Transmission (CVT).

11/05
Motor Trend: First Drive: 2013 Subaru BRZ Prototype
Every so often in this business, you drive a car that lets you know in the first hundred yards or so that it's special -- that it's somehow greater than the sum of the numbers on its spec chart. The new Subaru BRZ is one of those cars. It's not the fastest, the most powerful, nor even the sexiest two-door coupe in the business. But if you love driving, you're going to love this Subaru.

11/04
Motor Trend: A Long Time Coming: Scion FR-S/Subaru BRZ/Toyota FT-86 Brandishing D-4S Fuel Injection
Enthusiasts love performance cars. Scratch that — enthusiasts love competitively priced performance cars that won’t require a home equity line of credit to purchase and maintain. Hence the anticipation felt when the words “Toyota FT-86,” “Scion FR-S,” and “Subaru BRZ” flutter into conversations. Who can blame them? Sport compact loyalists and tuner aficionados want to learn about the much-teased two-doors they’d potentially buy soon (or pre-owned in a couple years)
Motor Trend: Subaru WRX STIs
Would you like to see some pro rally cars up close? If you answered yes, you're in luck! Subaru will showcase seven cars at its SEMA stand. On display will be record-setting cars driven by brothers Mark and David Higgins (for different teams on different land masses), new 2012 Imprezas with factory and dealer-installed options and some aftermarket pieces, and a Kicker Audio customized 2012er. And last but not least the aforementioned 1986 XT.

11/03
PSFK: 2011 LA Design Challenge: Subaru HORIZON Concept
This year, west coast automotive design studios competing in the 2011 LA Design Challenge were tasked with developing a concept based around the theme “Hollywood’s Hottest New Movie Car.” Subaru’s Horizon plays a feature role in ‘Divided’, a story about survival in Earth’s distant future.
Motor Trend: 2011 SEMA: No BRZ, But Here’s Four Other Cool Subarus
Subaru has been much more secretive than Scion about its forthcoming rear-wheel drive sports car. While Scion has shown numerous iterations of the FR-S, all Subaru has shown of its new BRZ are pictures, and a see-through concept. Even our first drive revealed nothing, as our BRZ tester was covered in camouflage. This year’s SEMA show was no different. While Scion brought its FR-S concept to the aftermarket show, Subaru declined to bring its cool new BRZ along. Instead, this is what we’ve got.

11/01
Jalopnik: Subaru BRZ STI concept: More photos!
We got our first look at the upcoming Subieyota earlier today. Now, Subaru's released more photos of the Subaru BRZ STI concept headed to the LA Auto Show. Will it be all we hope it will be? All signs point to yes. C|net: Subaru gives upcoming BRZ the STI treatment
Subaru says at the 2011 Los Angeles Auto Show this month it will show the BRZ STI concept, a version of the new BRZ sports car due next year. Subaru fans will know that those three letters, STI, mean outstanding performance from Subaru Tecnica International, the tuner division of Subaru
Autoguide: Subaru XT Restoration Is A Hidden Gem: 2011 SEMA Show
Amid the rally cars, modified Impreza STi hatchbacks and performance parts in Subaru’s booth was a bit of 1980′s nostalgia, a perfectly restored 1986 Subaru XT Turbo.

10/31
Autoweek: Subaru and its parts unit invade the SEMA show with accessories galore
Subaru is using the SEMA show in Las Vegas to show off some of its home-spun Subaru Performance Tuning parts. The company is taking seven customized vehicles to the show, including Mark Higgins's record-breaking Isle of Man rally car.
Paul Tan's Automotive News: Subaru Palm Challenge: Weather not being kind, only 58 contestants remain, three Malaysians still standing!
We’re in Singapore to cheer on Team Malaysia as they take on the MediaCorp Subaru Impreza WRX Challenge 2011, also known as the Subaru Palm Challenge. This is the grand finals of the annual event – to read more on what it’s all about, read our opening post from yesterday here.
Speedlux: New Tech Details for the Subaru BRZ Revealed
New technical information for the Subaru BRZ is now out. According to its manufacturer, the car will have the lowest center of gravity of any production car when it hits the showrooms next summer. The car’s compact 2.0 liter Boxer engine can be mounted even lower in the chassis than would normally be allowed in the four-wheel drive layout thanks to its rear-wheel-drive configuration.

10/30
Paul Tan's Automotive News: MediaCorp Subaru Impreza WRX Challenge 2011: Half of 10 Malaysians are out, five palms are still on the cars
We’re in Singapore for the MediaCorp Subaru Impreza WRX Challenge 2011, more commonly known as the ‘Subaru Palm Challenge’. This is the grand finals of the annual event, where the longest lasting palm on the car drives home a Subaru. As usual, the event is being held at Ngee Ann City or Takashimaya along Orchard Road.
10/29
TodayOnline (SG): A gruelling Day One
MediaCorp's Subaru Impreza Challenge, into its 10th year, kicked off yesterday at Ngee Ann City Civic Plaza with 400 contestants from 10 territories - including, for the first time, Cambodia and Macau - going through the gruelling endurance challenge in hopes of winning a car. Contestants are required to place their palms on their designated decals on vehicles, a position they must constantly hold with only a five-minute break every six hours. Last year's winner lasted 75 hours and 17 minutes, and bragging rights for the record of 81 hours 32 minutes go to Singaporean George Lee in 2008.
Oregon Live: Yakima Products Inc. boosts roof rack sales, competes with Thule
To rack or not to rack: Two-thirds of America has not answered that question.
Executives at Yakima Products Inc. believe that a sizable chunk of outdoor sports enthusiasts would buy a vehicle roof rack, under the right circumstances. And, after acquiring the makers of an innovative rack design last December, leaders of the Beaverton-based company say they have a winning formula to bring more customers into the Yakima fold.
Autoevolution: New 2012 Toyota FT-86 Leaked Photos Emerge
A couple of days ago, we brought you the first leaked images showing the brand new Toyota FT-86 sportscar that is scheduled to be officially revealed at this year’s Tokyo Auto Show. Those images depicted the JDM model in its Modellista configuration, and now we can show you a fresh batch of shots from a Japanese magazine

10/28
Sciobic: Production 2013 Toyota FT-86, Scion FR-S Breaks Cover!
While the official reveal of the Toyota FT-86 / Scion FR-S isn’t until a month from now at the Tokyo Auto Show, scans of a Japanese Brochure for the Toyota FT-86 have hit the net! In a shocking reveal, the Japan home market version of the FT-86 is seen on the scans to look very close to the actual concept car. The Modellista factory tuning house has a body package on the car shown, likely to be part of a Scion RS Series version at some point. The lines and creases in the fascias front and rear, and the lower cladding are a bit more subdued than the concept, looking much more production oriented.

10/27
Car Advice: Subaru BRZ Spy CGI Images
Our graphic artist has compiled a computer generated image of what the Subaru BRZ will look like based on the spy photographs seen so far. Considering his previous near perfect accuracy with the Ford Territory, Ford Ranger, Holden Colorado, Isuzu D-Max and Holden Commodore, you can bet your bottom dollar that it’s spot on the money.

10/26
Motor Trend: We Hear: Subaru BRZ Could Boast More Power Than Toyota FT-86
The rear-drive sports car collaboration between Toyota and Subaru has produced numerous concept cars, lost sleep for anxious enthusiasts, and endless speculation regarding the final products’ specifications. More of the latter has just surfaced, as Autocar recently dug up some interesting facts about the Subaru version of Toyota’s FT-86, the BRZ.
Carscoop: JDM 2012 Subaru Impreza G4 Sedan and Sport Hatchback Detailed in Brochure Shots
The first pictures and details of the Japanese domestic market [JDM] 2012 Subaru Impreza have emerged online thanks to a set of brochure shots that were leaked before the official presentation on November 30.

10/24
Motor Authority: New WRX Dropping Impreza Name, Getting Own Platform: Report
Subaru has major plans for the next iteration of its cult classic WRX and its more extreme WRX STI variant, and this time the cars won’t be derived from any econo compact car platform according to the latest reports.

10/21
Consumer Reports: First look video: 2012 Subaru Impreza
Subaru has never been afraid to “zig” when the competition “zags.” Many things about Subaru are, well, different. With their “boxer” horizontally-opposed engines, standard all-wheel drive, and lineup of station wagons, they don’t have a history of just copying the competition. This is why it was not such a shock when Subaru first announced their new and improved Impreza with a smaller and less powerful engine, while most manufacturers boast about having more power with each redesign.
Autoevolution: Subaru of Canada Commercial: Everybody Dance!
Subaru's Canadian arm has released a new commercial for the entire brand, with the spot sending the following message: "Subaru, engineered with confidence, driven with confidence".
How that does translate into the video, you ask? Dancing. Everybody in the clip dances. From the designer that gives a new shape to the cars, through the engineers that test the cars and to the salesman who shows the car to a customer while coming with some new moves.

10/19
Autocar (UK): FT-86 and BRZ coupes set for Tokyo
Key components such as the dampers will be of a higher specification than is usual at its £20,000 price point, and the handling is being tuned with a European favour. The stability control system, for example, will allow a degree of drift before intervening.

10/17
Automotive News: 'Talk From the Top' With Subaru's Yasuyuki Yoshinaga
Yasuyuki Yoshinaga, appointed president of Subaru parent Fuji Heavy Industries in May, took the helm at a challenging time. He had to oversee Subaru's recovery from a March earthquake while implementing a business plan that aims to boost U.S. sales by 33 percent in five years. Central to the plan: new products, including the automaker's first hybrid. Automotive News sat down with Yoshinaga at Fuji's Tokyo headquarters this month.
Green Car Reports: 2012 Subaru Impreza: AWD, 36 MPG Highway, First Drive Report
Subaru is known for its no-nonsense, durable, all-wheel drive Forester and Outback crossover utility vehicles. What U.S. buyers don't seem to know is that the company also makes compact sedans and hatchbacks. For 2012, Subaru has restyled its Impreza compact, increasing interior space while keeping overall length and width the same, lightened it, and fitted it with an all-new engine and the Impreza’s first continuously variable transmission (CVT).
Yahoo! Finance: Subaru Captures Top Marks; Honda Leaps to Second in TrueCar.com's Grades for Manufacturers and Brands
TrueCar.com, the authority in new car pricing, trends and forecasting released its Performance Scorecards for automotive manufacturers and brands. The full report is available in TrueCar.com's monthly TrueTrends Report. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory data.
PRWeb: National Fatherhood Initiative Honors Subaru with Fatherhood Award™
National Fatherhood Initiative (NFI) has honored Subaru with a Fatherhood Award™ for its “Baby Driver” television commercial. “Baby Driver” highlights the care and concern good fathers have for their children. In the ad, a father appears to be telling his 7-year-old daughter about how to drive safely as she sits anxiously in the driver’s seat of the family’s Subaru, waiting for him to hand over the keys. It is finally revealed that the daughter is in fact of driving age, and we had been seeing her through her father’s eyes – as a little girl about whom he cares deeply as she heads out for her first solo drive. He hands over the keys, she says “Thanks, dad,” and his voiceover closes out the spot with, “We knew this day was coming. That’s why we bought a Subaru” as the word “Love” appears on screen.
NHTSA: NHTSA Announces Model Year 2012 Vehicles to be Rated Under Government 5-Star Safety Ratings Program

10/14
Edmunds Inside Line: Subaru May Build Russian Assembly Plant by 2015
Japanese automaker Subaru is considering building its own plant in Russia by 2015, according to Kazushi Yoshida, CEO of Subaru Motor, the official distributor of Subaru in Russia and Belarus. Financial details of the project, as well as potential production capacity of the future plant, have not been disclosed, but according to Russian analysts, there is a possibility that Subaru's first plant in Russia might be built in the Russian Far East, while its production volumes could be in the range of 25,000-35,000 cars per year.
Motor Trend: Verdict: 2010 Subaru Legacy 2.5GT Limited
When I wrote the 2.5GT's Long-Term Arrival story well over a year ago, I wondered if Motor Trend's staff would deem it "a WRX for grown-ups" by the time its tenure was up. You see, the midsize Legacy 2.5GT borrows the compact WRX's turbocharged 2.5-liter, 265-hp flat-four engine and so-called Symmetrical All-Wheel-Drive system, but packages them in a bigger body designed more for the mature family man than the gung-ho rally fan. Some 26,740 miles later, we have answers: yes and no.
USA Today: Four auto brands are branded 'non-gay-friendly'
If you're gay, these days you must think that automakers simply love you. They take out ads in gay publications. They sponsor events. Some, like Subaru -- that's a 2012 Impreza shown at top -- say they get top marks when it comes to corporate ratings of treatment of gay and lesbian employees. But not all companies are doing as good of a job as Subaru, says Gaywheels.com, an established website that covers automotive developments as they relate to gays and lesbians. Some are clearly more "gay friendly" than others.

10/13
Car (UK): Subaru BRZ (2012) – the RWD coupe scoop
This is Subaru’s BRZ coupe, the new rear-wheel drive sports car to partner Toyota’s FT-86. Our spy photographers caught the new BRZ on the road in Germany this week. Although still shrouded in psychedelic disguise, you can begin to see more of Subaru’s new 2012 sports car. It’s a compact two-seater with a fastback raked rear, an integrated back spoiler, twin bazooka exhuasts and an elegant cab-backwards stance all visible in these new spy photos.
TopSpeed: Spy Shots: Toyota FT-86 Racecar Makes its Nurburgring Appearance
Both the Subaru and Toyota versions of the FT-86 will be making their world debut in December at the 2011 Tokyo Motor Show, but Toyota will be utilizing their ingenious marketing strategies to unveil a race version of the FT-86. The car will make its debut at the German VLN series on the Nürburgring race track, similar to how they revealed the Lexus LF-A race car. It’s becoming sort of like a tradition of sorts for Toyota and Lexus to race with prototypes.
Automobile: Subaru’s BRZ Prototype Coupe Spied Yet Again
It feels like we’ve been waiting forever for the Toyobaru coupe to come to fruition, and these latest spy shots don’t exactly alleviate our anticipation. While Subaru continues to show a BRZ powertrain layout model at auto shows around the globe, our friends at Motor Trend caught an actual prototype running in the real world. At this stage, there’s little – if anything – shown here that should come as a surprise. The BRZ’s form echoes that of its Toyota siblings – the FT-86 and Scion FR-S, respectively – although the Lexus LFA influence in the front fascia is toned down in ever so slightly.

10/11
Mpls Startribune: A local artist imagines the wealth divide
Brock Davis, a creative director for ad agency Carmichael Lynch, was contacted by Time about creating artwork that illustrates the spending gulf between the wealthy and everyone else. He was told it might be considered for the cover so "I decided to only concept ideas that would need to be on the cover in order to work. I realized this could be a risk, but I decided to do it anyway."

10/10
c|net: Subaru plans product, technology blitz in mpg hunt
Subaru plans to introduce turbocharging, new transmissions, and hybrid drivetrains in a bid to boost its fleetwide fuel efficiency 30 percent between 2010 and 2015. The technology blitz also includes a new, lightweight vehicle platform that will be introduced by 2015 and will replace the platform now used for all Subaru nameplates.
Motor Authority: 2012 Subaru BRZ Coupe Spy Shots
The Subaru-Toyota joint sports coupe has come a long way since its earliest days three years ago, both in terms of what we know about it and in terms of its design. These latest spy images capture the car that will also be sold under the Toyota and Scion badges in its Subaru trim for the first time.

10/06
Boston Globe: 2012 Subaru Impreza: Now driven outside New England
Subaru is a manufacturer near and dear to New England's heart. It's almost as if they were designed solely for this region. As the old joke goes, the Subaru is the state bird of New Hampshire.
Globe and Mail (CA): Subaru: Solid, safe... and sexy?
If you’re a fussbudget about all the left-brain stuff – crash test scores, resale values, durability and reliability – you’d be nuts not to shop at a Subaru store. I’m not necessarily telling you to buy one. But look, everything Subaru has sold for years has been rated a Top Safety Pick by the U.S. Insurance Institute for Highway Safety. ALG says Subarus have the best residual values among mainstream brands and, unlike some Japanese auto makers, Subaru hasn’t been busy recalling hundreds of thousands of vehicles over the last few years. Did I mention all-wheel-drive? Standard on all Subarus.

10/04
Winding Road: Driven: 2012 Subaru Impreza
The night before we were to drive it, Subaru gave us a presentation on the 2012 Impreza, detailing what made this vehicle a better machine than the generation before it, as well as giving us a chance to finally meet the vehicle in person. The 2012 model ditches the 2.5-liter engine for a new 2.0-liter boxer four, providing 148 horsepower and 145 pound-feet of torque. This allows for a significant increase in fuel economy (27 city, 36 highway mpg for cars equipped with the continuously variable transmission), without sacrificing speed. In fact, the new Impreza is capable of hitting 60 miles per hour from a standstill in under 10 seconds—not amazing, but better than before.

10/03
Autoweek: 2012 Subaru Impreza, an Autoweek Flash Drive Car Review
With the fourth-generation Impreza,Subaru aims to remedy a few of the major problems faced with the previous model. The first hiccup to the Impreza's recipe involved styling because—let's be honest here--the old car didn't look all that stellar, particularly in sedan form. In fact, the sales split between the four-door sedan and the five-door hatchback was roughly 40/60. Yeah, the hatchback outsold the sedan, which is not typical in the United States.
Motor Trend: First Test: 2012 Subaru Impreza 2.0i Premium and Limited
For years there have been some big "buts" justifying the purchase of a new Subaru Impreza. "Yes, I know it's ugly, but it's really fun to drive," or "No, it doesn't get great fuel economy, but that's the price you pay for all-wheel drive," were among the common refrains. With the all-new 2012 Impreza, Subaru believes it's finally eliminated the buts.
Cars.com: 2012 Subaru Impreza
The redesigned 2012 Subaru Impreza's most compelling attributes are evident before you even start the engine. Take a glance and you'll see more mature styling in both the sedan and four-door hatchback. Get inside and you'll find excellent sightlines, roominess and improved quality. Look at the specifications and you'll see impressive mileage for a car in the compact class — especially for one with Subaru's signature standard all-wheel drive: 27/36 mpg city/highway. If you like what you see so far, driving the Impreza probably won't deter you, but it won't close the deal, either.
Jalopnik: 2012 Subaru Impreza: First Drive
Subaru wanted me to drive the new Impreza so bad they put me up in a boutique hotel near Yale University and hosted dinner and some mild ritual imbibing at a local Yalie tavern, presumably not to remind me of all the bad choices I made in high school.
The Car Connection: 2012 Subaru Impreza - Review
With the all-new 2012 Impreza, Subaru has turned a laser-like focus on making its compact sedan and hatchback more competitive and providing a better fit with what buyers really want. The small Japanese maker has thus produced an Impreza with less polarizing styling and considerably better fuel economy, competitively priced, and offering a feature no other compact offers: standard all-wheel drive on every model.
C|net: The 2012 Subaru Impreza: Your first real car (first drive)
With the Outback growing up to become more of a crossover and less of a wagon, the 2012 Subaru Impreza is angling to fill its bigger sibling's shoes with a roomier and more fuel-efficient small vehicle to compete in the growing compact car segment. Bigger than the subcompacts millennials may have bought during or just out of school, and more refined than their parents' hand-me-downs, Subaru wants the Impreza to be a car buyers' first real car.
Autoblog: 2012 Subaru Impreza
It was a welcome change of pace to sit through a new car product presentation and not have to listen to company pitchmen repeat the adjective "best-in-class" over and over again. The simple truth is that the all-new 2012 Subaru Impreza doesn't really have best-in-class anything – power, fuel economy, cruising range, cargo capacity or even warranty. The major thing that sets the new Impreza apart from its competition is standard all-wheel drive – a Subaru staple (at least, until the rear-wheel-drive BRZ shows up).

10/01
TFL News: Video: All New 2012 Subaru Impreza exposed Inside & Out
The 2012 Subaru Impreza is all new. This fourth generation all-wheel-drive Impreza is all about better gas mileage and of course more room. For 2012 the Subaru engineers have added both shoulder and leg room to the new car as well as improved the gas mileage will a new all-aluminum engine block 2.0L engine mated to either a 5 speed manual or a CVT transmission making it America's most fuel-efficient all-wheel-drive passenger car.

09/30
News-Sentinal: Subaru lesson: Environmental savings can pay off
Denise Coogan had an invitation to brag about her employer Friday, and she told a story of a company that saved millions by “doing the right thing,” as she put it. Coogan, who supervises safety and environmental compliance for Subaru of Indiana Automotive Inc., explained how much the company has done to find wasted resources and to use resources more carefully. The rewards amount to about $2 million in savings a year over the last five years.
Risk and Insurance: A Captive Geared for Profit
Mary Harrington, director of risk management for Subaru of America Inc., and her eight-person staff have methodically added profit-making ventures to the auto maker's insurance departments.
Torque News: Subaru snags social media guru Sheriece Matias from VW
Subaru of America Inc. has hired a new manager of corporate communications. She is Sheriece Matias, and she reports to Michael McHale, director of corporate communications for the Japanese car company.

09/29
Green Car Reports: Subaru Hybrid For 2014 To Echo Honda, GM Mild-Hybrid Approach
Beyond the obvious Toyota, if any other make were to build hybrid cars, you might expect it to be Subaru. The small Japanese company's cars are revered for durability and standard all-wheel drive, and their drivers are often assumed to be on the liberal side of center. Subaru owners tend to cluster in mountainous enclaves of progressive politics, and data show their owners skew more Democratic than almost any other brand.
Now, at last, Subaru's hybrid plans are coming clear.

09/27
Motor Authority: Subaru Impreza XV Will Come To U.S. For 2013: Exclusive
For 2012, the Subaru Outback Sport model has been retired, replaced by a new Impreza Sport model that combines a specific set of options. But MotorAuthority has learned that for 2013, the Subaru XV model unveiled two weeks ago at the Frankfurt Motor Show will come to the States--although not under that name.
Autoblog: Subaru Impreza XV headed to U.S. for 2013
Subaru has confirmed that its new XV crossover will be heading to the United States in 2013, according to a report from Motor Authority. The XV, which made its production debut at the Frankfurt Motor Show earlier this month, is a high-riding version of the new-for-2012 Impreza which goes on sale in the U.S. in just a few weeks.
Green Car Reports: Subaru Motion-V Plan Calls For 30 Percent Gas Mileage Boost By 2015
Under a new, all-encompassing mid-term plan dubbed “Motion-V”, Subaru plans to enhance its entire lineup in the hope of improving gas mileage by 30 percent by the year 2015 while also improving safety, performance and technology.

09/26
Delta Optomist (CA): Subaru's speedy WRX going solo
Now though, news has leaked out that Subaru intends to distance the WRX from the Impreza entirely. Rather than taking a normal compact car and turbocharging it until it can spit flame, Subaru is going to make a stand-alone lightweight WRX that will be similar in size to a Ford Fiesta, and pack a 1.6-litre turbo engine.
The Standard (KE): Armless pilot soars high
For Jessica Cox, the world’s first licensed armless pilot, nothing will stop her from reaching the highest of heights. To the amazement of many, she demonstrated her driving skills when she took to the wheels and drove a Subaru saloon car.

09/23
Car Advice (AU): New Subaru WRX, STI could arrive second half 2013
The new Subaru WRX and STI sports models will emerge from Japan around 18 months after the launch of the all-new Subaru Impreza. The new WRX and STI will be completely separate from the Impreza range, in much the same way the upcoming Subaru XV will break away from the Impreza model line-up.

09/22
Car and Driver: Subaru Working on 1.6- and 2.0-L Turbo Fours and Own Hybrid, Seeks 30 Percent Fuel-Economy Gain by 2015
At the Frankfurt auto show, we chatted with Subaru about its plans to drastically increase the fuel efficiency of its cars while maintaining their current levels of dynamics. The Japanese company says it wants to improve fuel economy across its lineup by 30 percent by 2015. New engines and revised transmissions will contribute to two-thirds of the increase, while lightweight body and chassis technology will provide the rest.
Edmunds Inside Line: New Subaru Turbos Coming in 2012
In 2012, Subaru will introduce two turbocharged variants of its latest-generation direct-injection four-cylinder boxer engine, including a 300-horsepower STI version. The new FB engine architecture, first launched in the U.S. in normally aspirated guise in the 2011 Forester, will add boosted 1.6- and 2.0-liter variants next year.

09/21
Car and Driver: Next Subaru WRX and STI are Still a Couple of Years Away, Current Models to Remain in Production
We have been assured that Subaru’s next-generation WRX and STI models—based on the all-new 2012 Impreza, which goes on sale in November—will happen. While we couldn’t squeeze out an exact intro date for the performance versions, you’re going to have to wait a while if you want one: We’ve heard from people who ought to know that they won’t arrive for a couple of years (the current models will remain in production until they arrive). The delay will give the regular Impreza time to get its footing in the market, as well as allow Subaru’s suits time to answer internal questions about whether to make the next WRX and STI more mature or keep them visceral rally sleds.

09/20
The Motor Report: Subaru BRZ Concept LA-bound, Near Identical To Toyota FT-86: Report
Subaru will reportedly unveil a concept version of its upcoming BRZ rear-wheel-drive coupe at November's Los Angeles Auto Show, ahead of the car's early 2012 production debut. Although the BRZ has made a number of motorshow appearances in its transparent drivetrain-focused shell, the November show is expected to be the car's first appearance in near-production trim.
NZ Herald: Subaru BRZ concept: Boxer rebellion
There will be no turbocharged version of the Subaru BRZ coupe - and all-wheel drive has also been ruled out, says the carmaker. The rear-drive coupe, at Frankfurt in wireframe guise, will come only with a normally aspirated four-cylinder 2-litre boxer engine, with a power output of about 150kW.

09/19
Autoweek: AUTOWEEK TV: Update on our year with the Subaru Impreza WRX STI
OK, we're more than halfway through our year-long test of the Subaru Impreza WRX STI. For an update on how it's going, here are editors Jonathan Wong and Jake Lingeman.

09/16
Motor Authority: Why Subaru Went Rear-Wheel Drive With The BRZ
One of the biggest mysteries puzzling Subaru fans is the issue of why the Japanese automaker, after building its performance reputation on symmetrical all-wheel drive technology, would switch to rear-wheel drive for its upcoming BRZ sports car.
NZ Herald: Subaru set to roll out high-tech eye on safety
Subaru will next year roll out a new electronic system which uses cameras beside the rear-view mirror to provide preventative safety functions. It is called EyeSight and has already been trialled in New Zealand on a Legacy, driven between Auckland and Queenstown by Subaru engineers from Japan.
USA Today: New Subaru XV aims to take on Jeep off-road
Subaru has always perplexed us by offering a more capable version of its compact Impreza hatchback and calling it an Outback Sport. The company is addressing the problem with its new XV, which will join the Impreza family next year in the U.S.

09/14
Gasgoo: Chery-Subaru joint venture looks unlikely
Subaru's hopes to open a joint venture with a Chinese manufacturer have reached another hurdle. According to Shanghai Securities News quoting inside sources, the agreement between Subaru's parent company Fuji Heavy Industries and Chery failed to meet national standards and was rejected.

09/13
New York Times: Subaru BRZ Prologue: A Spiritual Return to Sporty Quirk?
The Subaru rear-wheel-drive sports car (yes, a Subaru that isn’t driven by four wheels) took a baby step closer to reality here, with a new architectural see-through rendering of the BRZ Prologue concept. The production version of the coupe is expected to be shown at the Tokyo auto show later this year.
Jalopnik: The Subaru BRZ is still invisible
You can tell how far a concept car is from production by the ratio of glass to its total surface area. Concept cars tend to be airy bubbles of glass which, when faced with the harsh reality of crash standards and production costs, quickly gain the gun slits that modern cars have for windows. By that metric, Subaru’s BRZ—the artist formerly known as the Subieyota—is quite a way from becoming what it hints to one day become: a new SVX.
Business Week: Subaru's Sustainable Drive
Based in Lafayette, Ind., Subaru of Indiana Automotive (SIA) manufactures Subaru's Outback, Legacy, and Tribeca models, as well as some of the Camry line for Toyota. The factory is notable for being zero-landfill—not throwing away anything used in production or operation—and not coincidentally, zero-layoff, notwithstanding tens of thousands of job losses sustained in recent years by automakers and their suppliers across the globe. Being green can pay immediate dividends

09/08
Autoevolution: Subaru BRZ Image - Rendering of the Upcoming Coupe
The upcoming Frankfurt Auto show will bring us a new incarnation of the Toyota FT-86 II concept, which should allow us to get a little bit closer to its Subaru sister-car, the BRZ. However, we've recently run out of patience and decided to search for a rendering of the car in order to fill our time until we get to see the concept.
Business Wire: Chase and Subaru of America, Inc. Renew Captive Lender Agreement
Chase Auto Finance and Subaru of America, Inc. today announced the renewal of their relationship, Subaru Motors Finance (SMF), extending Chase as the captive auto finance provider for Subaru in the U.S. for an additional five years.

09/06
Autoweek: Subaru future products: Plans focus on U.S.
Subaru plans to roll out three new vehicles over the next three years: the BRZ coupe developed jointly with Toyota, a hybrid and a compact crossover. Subaru executives say vehicles are being developed for the U.S. market rather than for Japan because the company can make a bigger profit in the United States. Takeshi Tachimori, CEO of Subaru of America, said models previously targeted for Japan weren't big enough or properly equipped to compete in the United States.
Autoguide: Subaru BRZ Photo: Subie’s Rear-Drive Sports Coupe Rendered into Reality
In two weeks time Subaru will give us the best look yet at its upcoming BRZ at the Frankfurt Auto Show. Rather than any sort of reveal, however, the “Subaru BRZ Prologue – Boxer Sports Car Architecture II” is expected to be yet another look at the car’s underlying platform and engine. The final unveiling won’t come until the Tokyo Show a few months after.
The Guardian (UK): Forza 4 interview: 'We throw away all the manufacturer data'
Well first up, all the manufacturer data we get, we mostly throw away! This is because we're either getting it from a licensing agent or a marketing agent, we're not getting it from the engineer who knows the real data. So we research cars – we actually go find out what it really does. We look at magazines such as Road and Track and Car and Driver, and we see what their test results are.

09/04
The Motor Report: Subaru EyeSight System Hitting Australia's 2012 Liberty And Outback
Subaru Australia has announced a December debut for its EyeSight collision avoidance system, accompanying the arrival of the 2012 Liberty 3.6R Premium and Outback 3.6R Premium models.

08/31
Edmunds Inside Line: Subaru XV and BRZ Prologue To Debut at 2011 Frankfurt Auto Show
The final production version of the new Subaru XV crossover will be unveiled at the 2011 Frankfurt Auto Show, along with a near-production-ready version of the new BRZ sport coupe, called BRZ Prologue. Subaru on Wednesday released a rear three-quarter teaser image of the XV, which was revealed in concept form earlier this year at the 2011 Shanghai Auto Show.

08/30
Globe and Mail (CA): Nice cars. Too bad about the names
First we saw Scion’s concept sports car, the FR-S, in April at the New York auto show. Now word out of Japan is that the Subaru version from Fuji Heavy Industries Ltd., maker of Subaru automobiles, will be called the BRZ.

08/29
Motor Trend: A Tour of Subaru of Indiana Automotive Inc.
Being green is hot nowadays. In the car world, that means caring a lot more about how automobiles affect Mother Earth. Naturally, the majority of carmakers have dumped billions of dollars into new eco-friendly vehicle technologies, and some, like Subaru, have also renovated their production facilities in eco-conscious ways. Subaru of Indiana Automotive Inc., located in Lafayette, Indiana, is the automaker's pride and joy when it comes to its green North American production plants. And I got the full inside tour.

08/25
PRNewswire: Subaru Brings the "Power of Love" to the People
Subaru of America, Inc. is offering the Facebook community an exclusive opportunity to select one of the charities to be a partner in this year's fourth annual Subaru Share the Love event. To date, Subaru has donated almost $15 million to Share the Love charities and hopes to donate an additional $5 million this year.

08/23
Motor Authority: Subaru's FT-86 Gets Named: BRZ
It's sure better (if not more creative) than Boxer Sports Car Architecture Concept. And we're definitely not missing Rear-Wheel Drive Sports Car Technology Concept.
Gather: Car Crash Caused by Woman's Middle Finger Flip Off
A Tacoma woman caused her own car crash when she lost control after giving the middle finger to another driver. The 23-year-old was in the throes of road rage when she lost control of her Ford Taurus and crashed into the other driver. Her car ended upside down in a nearby ditch. Road rage on all levels has become quite a problem and this is a prime example of why you should never let your anger overtake you.

08/22
Gasgoo (Ch): Chery's new factory gains media attention as JV with Subaru develops
Following news of a Chery-Subaru joint venture, Liaoning province's capital city and leading automobile manufacturing center Dalian has become the focus point of media attention. The city is home to Chery's new production site, which looks to be completed by the end of the year. The factory may begin production by 2013, auto.163.com reported

08/19
USA Today: Subaru holds to 2011 pricing for all-new 2012 Impreza
The fully redesigned 2012 Subaru Impreza will go on sale this November with the exact same entry price as its predecessor, starting at $17,495 plus $750 shipping. The starting price gets you the sedan body style with a five-speed manual transmission, a new 2.0-liter four-cylinder engine and, of course, Subaru's all-wheel-drive system. With the new continuously variable automatic transmission (a $1,000 option) the Impreza achieves an EPA rating of 27 mpg city, 36 highway -- which Subaru has boasted is the best fuel economy of any all-wheel-drive car sold in the U.S.

08/17
Canadian Business: The greatest nine-minute commercial ever made?
The co-founder and chief brand officer of DC Shoes had some big ... uh, driving slippers to fill after the success of the first three Gymkhana videos. The first, unveiled in 2008, was shot on what appears to be an abandoned desert airport and garnered more than 10 million views on YouTube.

08/16
Northern Life (CA): All-new Impreza gets new engine, new looks, familiar AWD technology
Building on the same promise of efficient performance, confidence and flexibility it’s offered for generations, the all-new 2012 Subaru Impreza gets numerous improvements to make it the company’s best entry-level model yet. Available in Sedan and five-door configurations, the Japanese automaker says their latest work boasts the highest levels of room and fuel efficiency its ever offered. Shoppers can expect a wide model range to select from, as well as new drivetrain technologies that assure pleasing performance and reduced gas consumption.Motor Trend: Thread of the Day: What Cars Are Today’s Sleepers?
Ten years or so ago, this would’ve been an easy question to answer. The bug-eye Subaru Impreza WRX and the E39 BMW M5 would have qualified. Nowadays the Subbie Impreza WRX (and STI) sport an aggressive wide body kit and boy racer wing, while the new F10 M5 looks mean.

08/15
BC Local News (CA): Subaru raises the core value bar with the 2012 Impreza
They have a fine new car in the 2012 Impreza compact but, due to the Japanese earthquake and tsunami, production is still hobbled by damage done to some if its parts suppliers, meaning cars won’t start arriving here in quantity until October. It may be worth the wait.

08/12
Portland Tribune: 2011 Legacy GT Limited: Subaru makes a competitive sport sedan
Who knew that Subaru thinks it can compete with high-end manufacturers in the competitive luxury sport sedan market? That’s the apparent goal of the Legacy GT Limited, which comes standard with a leather interior, a turbocharged 265-horsepower engine, a six-speed manual transmission, four-wheel disc brakes, and an all-wheel-drive system that helps keeps everything under control during aggressive driving.
NPR: 'Dougherty Gang' Was Driving A Loaner Car; Tip Came From Former Officers
The decisive tip that brought the capture of three Florida siblings dubbed the "Dougherty Gang" came from two retired officers who were just out to enjoy a day in the San Isabel National Forest, according to new details of their arrest. And it turns out that one of the brothers will also face a charge of grand theft auto, because the 2006 white Subaru Impreza the trio repeatedly used to flee police was a loaner.

08/11
Canada.com: 2012 Subaru Impreza
This is the fourth generation of the Impreza, which made its debut in 1992 and has generated global sales of 1.85 million to date. This latest iteration is new from the ground up, delivering more aggressive styling, a roomier interior that's more refined and a new powertrain that promises 30% better fuel economy. The improvements come without compromising one of the core values of the brand - it's fun-to-drive quotient.
Jalopnik: The Lee Grace Dougherty ad Subaru would run if they had balls
Three siblings from Florida, sought for a string of robberies, stole a Subaru Impreza and led police on a 20-mile car chase in Colorado at speeds of over 100 mph. The chase ended when cops put down a "stop stick."

08/10
Edmunds Inside Line: Subaru XV Teased Ahead of 2011 Frankfurt Auto Show
Fuji Heavy Industries, the Japanese parent of Subaru, has released a teaser sketch of the XV ahead of its world debut next month at the 2011 Frankfurt Auto Show. The Subaru XV, unveiled in concept form earlier this year at the 2011 Shanghai Auto Show, "defines a new generation of Subaru crossover vehicles," the automaker said.
Auto Express 9UK): Subaru Forester Diesel
The Forester is greener than ever. Subaru has fitted a more efficient – yet just as powerful – diesel to its crossover. Is this enough to bring the car up to date? With an improved turbo and smaller-capacity alternator, the 2.0-litre four-cylinder boxer unit claims improvements in economy and CO2 emissions of around seven per cent over the outgoing car. This takes them to 47.1mpg and 158g/km respectively.
Top Gear (UK): Subaru teases XV ahead of launch
This is a picture of a wheel. And a headlight. And a bit of a bumper. From which, we're expected to deduce what Subaru's Qashqai rival will look like. Thankfully, it follows the very ready-looking concept we saw at this year's Shanghai show, which you can stare at whimsically by clicking on these blue words

08/09
Twin Cities Business: Carmichael Lynch Chief Creative Officer Exits Role
Jim Nelson has left his role as chief creative officer of the company, but he will continue to work with Carmichael Lynch on a contractual basis. Jim Nelson, chief creative officer for Minneapolis-based advertising agency Carmichael Lynch, has left his role at the company. President Doug Spong told Twin Cities Business on Tuesday afternoon that he made the announcement about Nelson's decision last week, although the agency and Nelson had been in discussions for some time about the move, and it was a mutual decision.
Autoguide: Toyota FT-86 II Concept Finally Debuts In Japan
At a day dedicated to honoring the infamous Hachiroku in Japan, old generation AE86s stood by as Toyota‘s FT-86 II Concept finally made its Japanese debut at the Fuji 86 Style event. The Drift King, Keiichi Tsuchiya, was on hand to give his take on Toyota’s second FT-86 concept car as well as sharing his past experiences racing his AE86. But clearly the FT-86 II Concept was the star of the day, with Fuji Speedway Square Plaza completely filled with enthusiasts waiting to finally see the car in person many months after it first debuted at the Geneva Auto Show
Autonet (CA): 2012 Subaru Impreza
The second generation Impreza is still popular amongst enthusiasts – who laud the robust Subaru boxer engine, full-time symmetrical all-wheel drive and excellent year-round performance. In 2006, the third generation Impreza launched with an emphasis on pleasing the North American mass market, watered down with a smaller engine and CVT. Were it not for the great-looking five-door model and the WRX and STI models, many Sube loyalists would’ve been lost on the regular Impreza’s vanilla-ized exterior and decreased performance.
Auto123 (CA): 2012 Subaru Impreza Preview
We got a chance to drive the all-new 2012 Subaru Impreza last week in Victoria, and will have to wait until October before sharing our driving impressions. In the meantime, here’s some detailed info on the new model.
Subaru will be spinning off the Impreza from the performance-oriented WRX and WRX STI versions. The platform of the new 2012 Impreza will be used for sedan and five-door hatchback models only, and will no longer underpin the WRX.

07/04
Car Advice (UK): Subaru Cosworth Impreza STI CS400
If Goodwood’s festival of Speed didn’t do it for you then perhaps you’d like to head over to Cholmondeley for the Pageant of Power. Billed as “The UK’s biggest celebration of power and speed” all the world’s supercars will be there, including Subaru’s limited edition Cosworth Impreza STI CS400

07/01
Florida Times: WRX has the looks to go with muscle
Lost in the flashier news of the resurgence of Ford, General Motors and Chrysler - and the fast-rising profile of Hyundai and Kia - is the story of Subaru, the small Japanese company which has long marched to a different drummer. About 10 years ago, Subaru began to narrow its focus, and abandoned any desire to become Honda, Toyota or Nissan. Company executives took aim at a target market - customers who value utility and reliability over all else - and pulled the trigger. Bullseye.

06/30
The Examiner: The 2011 Subaru Outback 2.5 Premium: The truckster is dead; all hail the king
As the Examiner Summer Road Trip series comes to an end with the coming of July it is time to touch upon the most classic of the summer road trip vehicles, and this one is arguably the most revered vehicle in the city of Portland. The Summer Road Trip car that serves Portland and the Pacific Northwest the best in 2011 is the Subaru Outback 2.5 Premium.

06/29
Automobile: REVIEWS: First Drive: 2011 Subaru Forester
Since the new version launched in 2008, the Forester has been a tremendous sales success for Subaru, easily outselling its slightly awkward-looking predecessor. Aside from its more regular proportions -- the previous version had an over-tall greenhouse atop a wagon-like body -- the biggest change with the redesigned Forester was its significantly more spacious rear seat. Unlike older Foresters, the new version can easily accommodate full-size adults, front and rear.

06/28
Boston Globe: 2011 Subaru WRX STI: Obnoxious fun
If I didn't know better, the Subaru WRX STI might just be the silliest gas hog of a little car there is. It's a cocky, pheromone-swilling show-off, with a hood scoop ready to inhale pigeons, a foot-tall rear wing, and all that booming, ear-splitting braaap from the four exhaust tips. This is a car that acts like a frustrated teenage boy and is priced for a well-paid man in his 30s, albeit a single and slightly nerdy guy who likes a good deal. Because for all its tackiness — and this is after Subaru canceled the gold pimp wheels for 2011— the man who buys a WRX STI does know better. He's getting a street-legal race car, and all the gut-wrenching performance of a Porsche 911 for half the price.
Auto123 (CA): 2011 Subaru Forester 2.5X Review
Fun fact: because of a number of commercials years back starring crocodile Dundee, and Subaru’s past standing as a niche brand, many folks still believe the automaker is Australian and not Japanese.
Subaru is working harder than ever to put themselves on the mental radar of Canadian shoppers with new products and marketing, and today, models like the latest Subaru Forester are readily cementing the brand’s position as a mainstream contender.

06/23
Business Week: Saudi Women Call on Subaru to Leave Kingdom Over Driving Ban
A group campaigning to end Saudi Arabia’s ban on driving by women called on Fuji Heavy Industries Ltd.’s Subaru cars unit to pull out of the kingdom until the prohibition is lifted.

06/19
Times of India: LA's young millionaire 'monks' say no to Ferraris
Some of Silicon Valley's rising young stars are rejecting the traditional symbols of status: fast cars, yachts, luxury homes and are putting their wealth into social causes and start-up ventures to make their mark, according to a media report.

06/17
TopSpeed: Subaru and Cosworth prepare new 1.6 liter boxer engine
Subaru has announced its partnership with Cosworth for the development of a new 1.6-liter boxer four-cylinder turbo engine. Italian magazine Autosprint reports that the new engine will be launched in 2012 when Subaru will bring out the new generation Impreza.

06/16
Social Car News: JapSpeed IJZ Subaru Impreza Stolen, Recovered Via Facebook and Twitter
We've heard stories about stolen cars being recovered with the help of social media. We've even seen the police trying to use social media to recover stolen vehicles. Now comes the story of a unique car being stolen from a display stand at an auto show.

06/15
Jalopnik: Watch a stolen British racecar jaunt down the motorway
Last weekend, hooligans in England purloined a racing Subaru Impreza valued at $131,000. The rig was recovered, but not before taking a barking joyride other motorists politely caught on video.
Windsor Star: Q and A with Malcolm Bricklin
Few people in the car business are as colourful or have as interesting a life story as Malcolm Bricklin. The man who started at his father's Orlando, Fla. lumber yard and made his first fortune by building Handyman America into a franchised regional powerhouse is responsible for more of what is today's North American automotive marketplace than many people imagine. His first foray into the automotive world was in persuading Fuji Heavy Industries of Japan that a small automotive brand called Subaru could fly in North America.

06/14
Car and Driver: 2011 Subaru Impreza WRX STI tS - First Drive Review
To most people, the Subaru Impreza is a practical compact sedan with enhanced all-weather capability. But enthusiasts have long known its darker side. The WRX alludes to the WRC rally car, and for several years now, Subaru has offered Americans the STI with even more power. Sophistication, however, isn’t the STI’s thing. It is brash and loud, with a wing that makes it look as if it were ready to launch into outer space.
Jalopnik: Watch the Subieyota murder a few tires tackling the ‘Ring
Strange to think that the two-seat Rorschach-wrapped Subieyota/Toyobaru crossbreed may be the most anticipated sports car in the world right now, whether in Toyota FT-86 or Subaru FR-S guise.
Oakland Tribune: Subaru to delay startup at Port of Richmond
Subaru still plans to begin moving cars through the Port of Richmond, but it will delay the start of operations here by a few months because of complications resulting from the Japanese earthquake.

06/12
Autocar (UK): Subaru RWD coupé - new pics
Subaru’s variant of the ‘Toyobaru’ coupé (co-developed with Toyota) has been spied in testing at the Nürburgring. Toyota has shown off several concept variants of its version of the coupe, the FT-86, but Subaru's has only ever been seen at a motor show in the guise of its Boxer Sports Car Architecture clear-body design display at this year's Geneva motor show.

06/11
9News: Teen gets to keep car after getting hole-in-one
He made a hole-in-one and won a car, but 16-year-old Cole Finnegan was told he may not be able to keep the car if he wants to continue playing sports. Now, it looks like he gets the best of both worlds. The Golden High School athlete had already made up his mind. He was going to turn down the brand new $23,000 Subaru Legacy to keep playing his last two years of high school sports and be eligible for college sports and scholarships. Under CHSAA and NCAA rules, amateurs cannot accept gifts for their play.

06/10
TimesUnion: Google drives a Subaru
I pulled up behind this Subaru this morning, at the Wolf Road exit from the Northway. It’s the Google Street View car! — you know, the one that drives around capturing images of, well, just about every street in America.
Automobile: Spied: Subaru’s Rear-Drive Sports Coupe Testing on Nurburgring
It’s the ultimate auto-industry tease: once again, we have pictures of the long-rumored Subaru/Toyota sports coupe, but we still don’t have much information on the actual car. These spy photos from our colleagues at Motor Trend show the rear-wheel-drive sports coupe powering around the Nürburgring in Germany. Both Subaru and Toyota are building their own versions of the sports coupe, so we can’t be entirely sure which version we’re seeing here. Our sources say this is the Subaru model, but the swirled camouflage vinyl precludes us from spotting any distinguishing badges or styling cues. We can only discern a modest rear spoiler, LED taillights, and black wheels. The last Subaru/Toyota test mule we caught was likewise heavily disguised, although that car had a different set of wheels and license plates.

06/07
MSNBC: Subaru of Indiana: America's greenest carmaker
Set amid tawny popcorn and soybean fields, weathered barns, and rusty silos, the Subaru of Indiana Automotive plant cuts a swath. A 3.4-million-square-foot monolith abutted by railroad tracks, SIA has a mountain of compost and the occasional coyote skittering through the surrounding 832 acres of woodland. Step inside, though, and you'll discover why this might be the most exemplary car factory in America.

05/09
Autoweek: Long-Term Car Introduction: 2011 Subaru Impreza WRX STI Limited Sedan
Some liked it, some hated it, and some grew to tolerate it, but everyone had an opinion about the large rear spoiler affixed to the Impreza WRX STI through 2007. But when a new generation of Subaru's performance flagship debuted for the 2008 model year, the wing was taken away. In fact, the sedan was binned altogether in favor of a five-door hatchback body, in an attempt to sell buyers on a direct link between the car and the hatchback-based World Rally Championship contender of the time.
Forbes: Saab hires Subaru exec to run N. American business
Saab named an executive from Subaru on Monday to run its North American operations. The struggling Swedish automaker said Timothy Colbeck would be the president and chief operating officer overseeing its largest market.

05/07
VCStar: Subaru Impreza STI: Competition entry, paved or not
When racers and engineers talk about changes in suspension and wheel weights they typically use small numbers, like an ounce or two off a wheel or a percentage point in roll stiffness. On Subaru’s 2011 Impreza STI the numbers are comparably huge with wheel weight down four pounds each and spring rates increased by 16 percent in front and 53 percent in the back: A whack that size is like Phil Mickelson switching to right-handed clubs.
NZ Herald: 'Toyobaru' the power of two
Toyota has unveiled the FR-S Concept, a rear-drive sports car it will share with fellow Japanese carmaker Subaru. The two companies are collaborating on the two-door coupe, a cheaper hard-topped competitor to the Mazda MX-5 convertible, which starts in price at $51,100 in New Zealand.

04/13
Car and Driver: 2011 Subaru Forester 2.5X Touring - Short Take Road Test
Starting with the 2011 model year, Subaru quietly introduced its third-generation flat-four, called the FB25, in the Forester 2.5X. (The turbocharged four in the 2.5XT is still the old EJ25.) The FB25 makes the same 170 hp as the EJ, but torque is up 4 lb-ft to 174. A gain of 4 lb-ft isn’t the only reason Subaru redesigned the engine. The new four is slightly more efficient—EPA ratings for our four-speed-automatic test car jump 1 mpg in each test to 21 city and 27 highway—saves weight, and paves the way for the future adoption of direct injection.

04/11
Autoweek: Subaru XV concept heads for Shanghai and New York
A crossover prototype from Subaru called the XV concept will bow at the Shanghai motor show next week. From the darkened photo we have, it looks to be similar to the Impreza Outback Sport in form, with a higher roof and a few extra inches of ride height. According to Subaru, "The XV Concept is designed for customers who are looking for a vehicle offering looks, benefits and a packaging that stretch beyond those from the populated crowd of existing crossover models."

04/08
Autoblog: Spy Shots: 2012 Subaru Impreza shows its face
Subaru released a side profile shot of its 2012 Impreza sedan ahead of the car's New York Auto Show debut, and now, our trusty spy photographers have caught the new Subie out in public, revealing its fresh face. Rather unfortunately, the production-spec Impreza looks to be a pretty drastic departure from the decidedly hot concept car that bowed at the Los Angeles Auto Show last November.
Orlando Sentinel: Subaru WRX's looks now match its muscle
Lost in the flashier news of the resurgence of Ford, General Motors and Chrysler -- and the fast-rising profile of Hyundai and Kia -- is the story of Subaru, the small Japanese company which has long marched to a different drummer. About 10 years ago, Subaru began to narrow its focus, and abandoned any desire to become Honda, Toyota or Nissan. Company executives took aim at a target market -- customers who value utility and reliability over all else -- and pulled the trigger.
Bullseye.

04/07
Brisbane Times (AU): First look: New Subaru Impreza
Subaru has released the first official image of its new-look Impreza ahead of its full reveal at the New York motor show later this month.

04/06
Edmunds Inside Line: 2012 Subaru Impreza Revealed: 2011 New York Auto Show
Just the Facts:

• Subaru's redesigned Impreza four- and five-door models will make their world debuts later this month at the 2011 New York Auto Show.
• The new Impreza will be launched in the U.S. as a 2012 model.
• The 2012 Impreza will be powered by Subaru's new-generation four-cylinder boxer engine, featuring a highway fuel-economy rating of 36 mpg, highest of any all-wheel-drive car sold in the U.S.

04/01
JCOnline: Subaru announces near record March sales
Subaru of America Inc. today announced its second best sales month in the company's history during March. The company sold 26,916 vehicles last month - a 13 percent increase over March 2010. "While we're pleased to maintain sales growth, our thoughts are with our colleagues at Fuji Heavy Industries Ltd. and the people of Japan as they continue to deal with the aftermath of the earthquake and tsunami," said Thomas Doll, executive vice president and chief operating officer at Subaru of America.

03/31
Caraudio: 2011 Subaru Impreza WRX STi
Let me start off by saying that this is perhaps the single most challenging "simple" stealth fake floor install I have ever done, and I have done quite a few fake floors in my day. The car in question is a 2011 Subaru STi Sedan, a new addition to the Subaru line up for the new year and in my opinion a fantastic re-imagining of the previous generation.

03/29
BusinessWorld: Advanced driving tool
THE ULTIMATE Subaru Impreza, the WRX STI, is an apt intro into the world of supercars. It teaches the budding high-performance driver to be precise and be quick at that. But lately Subaru has moved closer to the refinement side of high performance, the better to preach to the unconverted. Sacrilege, say the puritanical fans.
Auto123 (CA): 2011 Subaru Legacy 2.5i Convenience Review
If you've ever travelled to New England, Vermont specifically, during the winter time (or any time of the year really), you might notice that there are Subarus everywhere. In fact, Vermont's unofficial State Car is the Outback. Having been hit quite hard this winter with... winter, the east coasts of both the US and Canada have been digging through feet and metres of snow.

03/28
JCOnline:Subaru output to slow due to part shortage
As a result of the recent devastating earthquake in Japan, Subaru of Indiana Automotive Inc. in Lafayette will experience a temporary shortage of a critical Subaru part that it receives by both air and ocean freight from company facilities in Japan. The company announced plans today that will alter production schedules three days this week for Subaru associates.
MotorWard: Toyota FT-86 II Concept Studio Photoshoot
This new set of official images released by the company are the clearest pictures of the car they’ve provided so far since its debut at the Geneva Motor Show. The FT is a joint project between Toyota and Subaru to create a rear-wheel-drive full-blooded sportscar. The finished product might be a more tamed and restrained than what you see here, and it very well might be hybrid as well, but one way or another, this is Toyota’s comeback to the sportscar world. This could be the new Celica.

03/27
Portland Press Herald: Test Drive: Wing and a prayer: STI a racer that can haul a family
Sweeping curves. Chicanes. And an occasional hairpin turn. Those are all things one might expect to encounter while driving a racecar. But few racecar drivers have to deal with a hockey bag.... A huge hockey bag. That was my challenge while testing the Subaru Impreza WRX STI, which is about as close to a racecar as anything the average consumer can find in a new-car showroom.

03/25
EasierCars: Subaru Impreza shines in MSN Cars handling challenge
Subaru’s All-Wheel Drive Impreza is the hatchback to be in when bad weather strikes, according to handling tests carried out recently by MSN Cars. The popular automotive website took four rival hatchbacks to the Wet Grip facility at Rockingham Raceway, Northamptonshire, to establish which was the safest to own and drive on slippery and hazardous roads. The Impreza’s rivals in this slippery skid-pan shoot-out were the BMW 1 Series, Honda Civic and Volkswagen Golf. All four were priced under £18,000, but they offered the full range of drivetrain layouts: the BMW was rear-wheel drive, the Honda and Golf were driven by the front wheels, and the Impreza, as with all production Subaru’s, boasted All-Wheel Drive.
Car (UK): Subaru WRX STI (2011) CAR review
Subaru ditched the hot saloon template for fast Imprezas in favour of a hot hatch version in 2008, but now it’s back. This four-door WRX STI doesn’t replace the hatch but joins it in the range in an effort to boost flagging sales. Does it recapture that old Scooby magic, or is this the last gasp of the Japanese nutter rally rep?
Fenceviewer: On The Road Review: Subaru Forester
Heading to work on a bright sunny winter day, I start wondering why there is so little traffic on the road. There are a lot fewer cars waiting at each intersection and no long lines of cars trundling along behind rolling roadblocks. Ah hah, the light bulb goes off — school is out for vacation. No half-empty yellow buses stopping at what seems like every driveway (can’t kids walk to each other’s driveway and kind of ‘wait-pool’?), no kids driving dad’s car to school, no moms shuttling other kids into school because they don’t want to ride the bus, and no teaching staffs commuting. There are no blinking school zone lights — when are there any kids around these anyway, let alone any kids walking? Traffic was flowing much smoother, much more efficiently. These thoughts mirror my impressions of the latest, third-generation Subaru Forester — a smoother, more efficient wagon.
Auto123 (CA): Concept: Toyota FT-86 II
Remember when Toyota built exciting cars? The Japanese automaker’s latest concept, the FT 86, looks back to those days with rear-wheel drive, sleek coupe styling and a whole lot of detailed body sculpting. On display under the lights at the Geneva Motor Show, the latest version of the automaker's concept featured even more dynamic looks and accenting than the original version. Among the changes for the newest FT 86 were a now-mandatory LED string-lights made popular by Audi and additional, more aggressive styling cues.

03/24
Motor Trend: First Test: 2010 Subaru Legacy GTk
Allow me to break down the intriguing mechanical cocktail you see here: Take one U.S.-spec chassis, add a dash of JDM-inspired nose, an ounce of custom roof racks, two teaspoons of tinted taillights, and a measure of extended rear spoiler. Bolt in a single mildly tuned U.S.-market Legacy 2.5GT powertrain and a JDM Legacy tS suspension, shake vigorously for six months, and, VOILA!, you have yourself a bona fide Frankenwagon fit for SEMA's Las Vegas Convention Center floor.
WLFI: SIA parent company resumes making parts
NewsChannel 18 has just learned the parent company of Subaru of Indiana Automotive (SIA), Fuji Heavy Industries, has resumed production in Japan for spare parts and supplies for its auto manufacturing facilities.

03/23
Philidelphi Inquirer: A steadfast Subaru building its brand
As a top executive at Subaru of America Inc., Thomas J. Doll has traveled to Japan on business many times to meet with his colleagues in Tokyo. The earthquake and tsunami that devastated the northeast coast of Japan on March 11 didn't cause him to change plans to fly out from Newark two days later. However, after landing in Tokyo and learning that the State Department was advising U.S. citizens to avoid travel to Japan, Doll wound up cutting this visit short and returning to Cherry Hill.

03/15
JCOnline: Production continues at Lafayette's SIA plant
Subaru of Indiana Automotive Inc. officials in Lafayette are keeping an eye on the aftermath of the Japan earthquake and the possibility of a parts shortage or production slowdown. Tom Easterday, executive vice president of SIA, said Monday that he doesn't anticipate any interruption in production or a parts shortage at the Japanese-owned facility.
NPR: Subaru, Toyota Limit U.S. Output After Japan Quake
Two Japanese automakers are scaling back production at North American plants as they assess their ability to get parts from Japan after that country's devastating earthquake and tsunami.
Fox59: Disaster in Japan affecting Subaru plant in Lafayette
Tom Easterday, Executive Vice President of Subaru of Indiana Automotive, says the transmissions they use also come from Japan, along with the six-cylinder engines found in some of the vehicles they make. However, Easterday says the vast majority of the parts are manufactured in the US and the cut-back in overtime is simply a precaution.

03/12
JCOnline: SIA assessing how disaster might affect local output
After addressing concerns about the safety of family and friends in Japan, Subaru of Indiana Automotive Inc. officials on Friday were assessing how the earthquake and tsunami might affect business at the Lafayette plant.

03/07
Shanghaist: Ad of the Week: Subaru pisses off China with image of feminised Mao
Remember that 2008 ad by Citroen featuring a scowling Chairman Mao? This time, yet another carmaker in another country has done it again. In a new ad for its Trezia model, Subaru Italy has used a feminised image of Chairman Mao to sell the car, which promises “a high driving position and superior internal space worthy of a revolution”.

03/03
Yahoo! Finance: BorgWarner Supplies Latest Advancements in Variable Cam Timing Technology for Subaru's New Boxer Engines
BorgWarner supplies its latest advancements in Cam Torque Actuated (CTA) variable cam timing (VCT) technology for the new Subaru boxer engines. According to Subaru, the new four-cylinder 2.5- and 2.0-liter engines improve fuel economy 4 to 6 percent and 10 percent, respectively, compared with previous models, and meet U.S. Super Ultra Low Emissions Vehicle (SULEV) and Euro 5 emissions standards. The 2.5-liter engine features BorgWarner's award-winning CTA technology, while the 2.0-liter engine introduces BorgWarner's CTA technology with a new mid position lock, an innovation named as a finalist in the 2011 Automotive News PACE Awards. Launched on the Forester, the boxer engines are expected to become Subaru's main engines.

03/02
JCOnline: 4 Subaru models set February sales records
The shortest sales month of the year did not deter Subaru from setting another sales record. A report released Tuesday by Subaru of America Inc. shows the company sold 21,683 vehicles last month. That represents a 20 percent increase over February 2010. "This is by far the best start to a year we've ever had," said Timothy Colbeck, senior vice president of sales for Subaru of America. "We have been working to get more units to our dealers, but every time we think they will build some inventory, they increase sales instead.

02/28
LA Times: Consumer Reports' annual auto rankings laud Honda, Subaru
In its annual 'report card,' the magazine says Honda and Subaru make the best vehicles overall. Ford posts the largest quality gains among the big carmakers. Despite troubles, Toyota still does well.

02/23
Motor Trend: Subaru Boxer Sports Car Architecture
Toshio Masuda, product manager for Subaru's new boxer-engined sports coupe, the one that will share its architecture with the Toyota FT-86, didn't reveal any more about the car's chassis than you'd expect. Except one thing. The car's benchmark, its target competitor, is the Porsche Cayman.

02/22
Autoexpress (UK): Subaru ‘boxer sports car architecture’
Subaru is boxing clever! The Japanese firm has unveiled its ‘boxer sports car architecture’ at the Geneva Motor Show. And although the concept is purely to show the new engine, suspension and platform, the plastic body of the show model hints at the finished look of the striking coupe.
IOL Motoring (ZA): Scooby STI is potent AND practical
If there is one thing I’ve always liked about that particular class of performance car of which the Subaru WRX STI forms part, it’s that they’re practical. Think about it, here you have a four-door sedan with enough space for the core family and it goes like the proverbial “bat outta hell”. And now Subaru has done right by its fans by putting the boot back into this iconic brute.

02/17
Autoweek: 2011 Subaru Forester 2.5X Premium, an AW Drivers Log
It's not spelled out on the option list, but this Forester comes with a lot of confidence as standard equipment. Eight inches of wind-whipped snow on the road? This Subie sneered at the slick stuff and kept right on truckin'. This company's years of experience in all-wheel-drive systems really shines when you need to punch through a few drifts and plow through the ruts to get down the road. And as long as you're strapped in and ready to steer, the car's traction and stability controls allow for plenty of sideways fun when the opportunity presents itself.
Edmunds Inside Line: Subaru Lampoons Supermodel Ads With Sexy Sumo Wrestlers
In a hilarious volley that appears to be aimed at Nissan and Lexus, Subaru of Canada has debuted a 2011 Forester ad populated by thong-wearing sumo wrestlers. The ad lampoons the Sports Illustrated swimsuit issue automotive tie-ins featuring supermodels launched earlier this week by Subaru's Japanese competitors.

02/15
Couriermail (AU): Carsguide: Subaru commits to diesel
Subaru diesels only come with manual transmissions but Fuji Heavy Industries is developing an automatic transmission set for release in 2013. Senior says it is yet to be decided which model will get the auto first.

02/12
TorqueNews: Toyota FT-86 Sports Coupe To Go By Scion FT-S
The Scion FT-S' brother, the Subaru , will be shown at the Geneva Motor Show. Rumors are a fickle thing and it now seems that the Subaru will arrive in Geneva packing all-wheel drive, not the rear-wheel drive setup that was once suggested. This should help Subaru’s version differentiate itself from the Scion FT-S. If we are going to take the rumors one step further, there are some going around that suggest Subaru might be working on an STI version of, whatever it is their coupe is going to be called. Spy shots that have been taken of the car show a front-mounted intercooler and bulging hood, suggested that some sort of turbocharged boxer engine with 300 horsepower lives inside.

02/10
Autoblog: Subaru's new 2.0-liter boxer: It's better, but does it matter?
Subaru recently invited us to Budapest to get to know the 2011 European-spec Forester, which was... well, exactly what you'd expect (it was fine), but that's not the point here. What is important is the all-new "FB" engine under the hood – Subaru's third-generation boxer design – the same unit that we'll be seeing in the upcoming Impreza. Essentially, it's a sized-down version of our Forester's 2.5-liter mill, as opposed to the second-gen EJ25 engine in the current Impreza. Got it? Good. Let's get our hands dirty...

02/09
Hartford Courant: Subaru WRX STI
I still remember my first drive years ago in the original high-performance Subaru WRX STI. I wondered who would want to live with this car. Granted, it was powerful and a lot of fun, but it was also rough, noisy and abrupt. The WRX STI is the higher end model of the Impreza, which was first introduced in 1993. Where the Impreza was comfortable around town, the WRX STI was like a bucking bronco. Then I had the chance to drive it on the infield race course at Pocono. What a difference. The WRX STI came alive. It put all its power on the ground with ease through the all-wheel drive system. The jittery and, at times, punishing ride suddenly didn't matter. On the track, that stiff suspension produced great control. After a couple of energetic laps, I knew exactly why people are buying the WRX STI.

02/08
Edmunds INside LIne: 2012 Subaru Impreza May Have 2011 New York Auto Show Debut
Subaru pulled a major surprise when it rolled out its much acclaimed Impreza Concept at the 2010 Los Angeles Auto Show last November. Now comes word that the production 2012 Subaru Impreza may launch earlier than expected, perhaps at the 2011 New York Auto Show. The Impreza Concept, a powerfully built "four-door coupe" was clearly a signpost to how the next Impreza would shape up, but as to when that all-new Impreza would actually appear, well, Subaru predictably was pretty coy about that. Now comes news that the next Impreza will launch much sooner than expected. In fact, it will go on-sale in the U.S. market this August. Tom Doll, Subaru of America executive vice president, confirmed as much in a recent auto show interview, and that ties in with its expected release in Japan, too.

02/07
Edmunds Inside Line: 2011 Subaru Forester 2.0 First Drive
Boxer engines? You can't call them an oddity — not when a top-10 brand in the U.S. uses them — but they're not exactly mainstream, either. The closest the boxer engine has come to that was back in the '60s, when the VW Beetle was the country's super-dominant import and GM offered a larger-scale alternative to the Bug in the elegant shape of the troubled Chevrolet Corvair. But with Subaru coming off a record year, having sold 263,820 vehicles in the U.S. during 2010, the horizontally opposed engine is enjoying a modest 21st-century renaissance. Now the Japanese automaker is launching its third-generation boxer engine — the first of the company's flat-4s appeared way back in 1966. Designated FB (for "Fuji future" in parent company Fuji Heavy Industries' native tongue), this engine will eventually supersede the outgoing EJ engine, which has been around since 1989.

02/04
Motor Trend: First Drive: 2011 Subaru Forester 2.0X
t's not too often that we're invited to drive a vehicle that we'll never see on an American road. But that was the case with the just-introduced-in-Europe 2.0X, which Subaru invited a handful of U.S. journalists to sample in Budapest, Hungary. Why? Well, we can tell you it wasn't for the scenery, as the Hungarian countryside in the middle of January is about as photogenic as dust. No, it was for the 2.0X's all-new engine, which, unlike the Forester we drove, will indeed make its way to America. Codenamed FB20, this 2.0-liter flat-four heads stateside later this year in the 2012 Impreza, of which we got a preview (Impreza Design Concept) at the 2010 Los Angeles auto show.
Autoweek: 2010 Subaru Outback 3.6R Premium, an AW Long-Term Wrap-Up
Our long-term fleet recently welcomed a new member, a burgundy-and-chrome leviathan otherwise known as the Infiniti QX56. And yet, while many on staff are already scheming for ways to utilize the gargantuan hauling capacity offered by the QX, we're more than reluctant to set our long-term Subaru Outback adrift after a year of unfaltering service. The logbook during the fourth quarter reflects the main reason for that reluctance: Despite its size, the Subie offered a great alternative to SUV-ness, with its combination of station-wagon cargo space and go-anywhere all-wheel drive.

02/02
Edmunds Inside Line: Subaru Forester S-Edition Won't Come to the U.S.
It's official: The high-performance Subaru Forester S-Edition that was introduced in thinly veiled "concept" form at last fall's Sydney auto show has been formally launched in Australia. Also official: It won't be coming to the U.S. any time soon, Subaru of America tells Inside Line, although the Chinese market can expect to see a version later this year.
The Columbian: Why won't Subaru expand at port?
Subaru of America Inc. wanted ground that was ready to be broken and built on. The Port of Portland had it.The Port of Vancouver did not. Nevertheless, the deal that landed a new 413,000-square-foot Subaru auto parts distribution facility at the port across the river should not be taken as a lost opportunity for Clark County, according to Larry Paulson, executive director of the Port of Vancouver. That’s because Vancouver’s port — already the West Coast point of entry for Subaru vehicles — is focusing its time and resources on building up its rail facilities to pump up jobs. And a strategic decision like that means that the port’s been slower to develop its Centennial Industrial Park, which would have been the logical location for the new Subaru facility.

02/01
Brisbane Times (AU): 'WRX' Subaru Forester launched
Subaru freshens-up its best-selling soft-roader, including the addition of a hotter model powered by the WRX's turbocharged engine. Subaru has updated its top-selling Forester compact SUV for 2011 and added a new high-performance range-topping turbocharged version. The new S-Edition model sits above the existing XT Premium, and is the most expensive Forester ever sold in Australia with its hefty $50,990 (plus costs) price tag.

01/31
Car and Driver: Examining Subaru’s New FB-series Flat-Four - Car News
The EJ-series flat-four has ruled the Subaru universe since it debuted in the 1989 Legacy. In today’s most desirable Subarus, a 2.5-liter EJ makes anywhere from 224 to 305 horsepower with belt-driven dual overhead cams and a turbocharger. Lowlier Subie models have a SOHC EJ of identical displacement that makes 170 horses. Of course, those desiring more cylinders can have a 3.6-liter pancake-six making 256 horses in the top-dog Legacy and Outback, and the Tribeca is only available with the six (although we’re not sure anyone desires the Tribeca).
Motor Trend: Comparison: 2011 Subaru WRX STI vs. 2010 Mitsubishi Lancer Evolution X Special Edition
Having such a precise, racing-derived suspension setup kills any inkling of a civilized ride, meaning buying an Evo as a daily driver -- or a road tripper -- is a ridiculous proposition. (After an hour into a trip to Las Vegas, for example, your butt and back will feel as though they were sponsored by Cialis.) Subaru forgoes a bit of cornering responsiveness for a ride that doesn't jounce at every pavement imperfection. It is likely Subaru's way to please a wider audience of American buyers who may use the STI as a commuter.
Courier Post Online: Subaru planning super day for dogs
When it comes to the Super Bowl, Michael McHale's not a rabid fan. In fact, he's urging people this Sunday to get off the sofa, turn their backs on the big game and go out for a walk. With their dogs.
See, McHale is communications director for Subaru of America, the Cherry Hill-based auto company that's positioning itself as the antidote to Super Bowl fever.
The Local (SE): Subaru mulls green car production in Sweden
Japanese carmaker Subaru has announced its desire to start making vehicles in Sweden, possibly at a vacant Saab Automobile facility in western Sweden's Trollhättan. The plans involve converting its midsize Legacy and crossover Outback models to run on compressed natural gas (CNG). "It is very likely that we will finally decide to start production in Sweden. If and when we start, Trollhättan is one of the locations for a possible factory," Subaru Nordic communications and PR director Thomas Possling told The Local on Monday.

01/29
AOL Autos: Inside The Mind Of A Subaru Executive
Subaru of America Chief Marketing Executive Tim Mahoney stood in the gallery at Detroit's Cobo Hall on the recent media preview day at the North American International Auto Show while Volkswagen executives introduced their new Passat mid-sized sedan. He smirked, shook his head, and had a satisfied grin on his face.

01/28
China Economic Net: Subaru Ecological Protection Award 2010 announced
China Wildlife Conservation Association (CWCA) has set up its first-ever fund aimed at rewarding groups and individuals engaged in protecting wildlife and the country's fragile eco-systems since 2008 with the help of Subaru China Inc, a Japanese car manufacturer.

01/26
Automobile: Sneak Preview: 2012 Subaru Impreza
Subaru will target fuel-economy gains, rather than power improvements, with an all-new engine for the next Impreza. To that end, the displacement falls from 2.5 liters to 2.0 liters with power dropping as well. The new flat four-cylinder makes 148 hp and 146 lb-ft of torque, compared with 170 hp and 170 lb-ft in the outgoing car. The four-speed automatic will be replaced with a more efficient continuously variable transmission. A manual, likely with five gears, will also be available. All-wheel drive will continue to be standard equipment.
Motor Authority: 2011 Subaru Impreza WRX: Another Take
All of which is to say that Subaru continues to kill it with the WRX. You can’t argue with the math, or that for the money there’s very little else on the market that’s even close. Yes, GTI fans will counter that their car is more refined, and if you compare interiors they’d be dead right.
C|net: Toyobaru teased again with FT-86 II concept
It seems like its been ages since Toyota debuted its FT-86 concept at the 2009 Tokyo Motor Show. The sport coupe concept featured a front-engined, rear-wheel-driven configuration and would be built in collaboration with Subaru, borrowing a shortened version of the Impreza platform and a 2.0-liter, over-200-horsepower variant of Subaru's boxer four-cylinder engine--hence the "Toyobaru" nickname that's been floating around the 'Net.

01/25
Car Connection: Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook
There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most successful car companies has turned its back on the Big Game, having chosen to sponsor Animal Planet's annual "Puppy Bowl" instead -- and to prove its love of pets, Subaru is even giving away free doggie treats via Facebook.
Autoweek: 2011 Subaru Tribeca Limited, an AW Drivers Log
If your needs run to the largest of all Subarus, the Tribeca is a reasonable option. It provides added cargo room or a tight, third row of seating, along with the usual pluses of a low-center of gravity H6 engine, tried-and-true all-wheel-drive, solid build quality and a few of the little extras that make you happy you own a Subaru (like the center cupholder execution, with spots for various-size/shape items, that closes away under a nice lid).

01/24
Manufacturing.net: Japanese Auto Plants In Indiana May Be UAW Target
United Auto Workers officials aren't saying yet whether Indiana's three major Japanese auto factories will be a front line in its new campaign to unionize employees at plants owned by foreign-based car companies. More than 8,000 people work at Indiana's Subaru, Toyota and Honda factories that aren't unionized and it is one of the few traditional union states with a major presence of foreign automakers. UAW President Bob King said last week that the union would decide in three months which foreign company it would target and that the organizing plans were critical to the union's outlook.

01/22
Jalopnik: Buy the "Cheap and Ugly" Subaru 360
When it came time to introduce the Subaru 360 to the American public in 1968, this set of commercials calling the car cheap and ugly was released. Neither the advertising campaign nor the Subaru 360 was particularly well received. The Subaru 360 was the first mass produced vehicle made by the Fuji Heavy Industries' Subaru division in Japan. The 360 was named for the 356cc of displacement from its two cylinder two stroke engine produced. You read that right, two-stroke, like a chainsaw. The 360 was introduced in Japan for the 1958 model year. It was well received in Japan and after 10 years of production, Subaru decided to try and carve out a piece of the American compact car market.

01/21
Motor Trend: Road Trip! Subaru Outback through the Australian Outback Video
Motor Trend editor-in-chief Angus MacKenzies takes Subaru's Outback SUV on a journey through the Australian Outback to find out if the Subaru is worthy of its namesake.
Edmunds Inside Line: Subaru Snubs 2011 Super Bowl
As General Motors, Audi and other automakers jockey for key advertising spots during the 2011 Super Bowl game, Subaru announced on Thursday it is snubbing the high-profile event. Instead, it is urging people to get off the couch and walk their dogs. Perhaps the strangest part of the exercise is a new YouTube video posted by Subaru that shows two dogs identified as "Olive and Zelda" in the front seats of a Subaru Forester and doing "donuts" in a snow-covered parking lot.

01/18
Reuters: Subaru planning hybrid for U.S. in 2013
Fuji Heavy Industries' Subaru brand is planning a hybrid model for the United States in 2013, although it remains to be seen how big an impact such cars would have on the market, a top executive at its U.S. unit said.
Auto123 (CA): 2011 Subaru Impreza WRX Limited 4-door Review
Some things are just meant for each other like wine and cheese, beer and friends, Brad and Angelina and turbochargers and AWD. Yes, there are few feelings in this world as satisfying as tackling any road surface and being confident in your car's abilities at coping with what is thrown at it. You may recall that I've mentioned on a few occasions my experience one cold January morning in 2006. I had opened the garage door from my apartment building to find 41 cm of fresh snow lying before me, taunting me, having paralysed the city and kept roads deserted. I could do nothing more than smile. I had seen the light!
Motherproof: MotherProof.com Reviews the 2011 Subaru Outback
With its six-cylinder engine and standard all-wheel drive, the 2011 Subaru Outback easily handles city streets, highways and dirt roads, says MotherProof.com reviewer Sara Lacey. This five-passenger wagon’s large cargo area can fit all of your children’s sports gear or a bulky stroller. However, younger kids might have a difficult time climbing into the Outback because of its high ground clearance. Find out what else Sara liked about the Outback in her full review. 
Car Connection: Subaru's Snow Driving Advice: What's In Your Emergency Kit?
Writing this right now, we're looking out at what the weathercasters call "wintry mix." Less perky humans call it freezing sleet and proto-slush. But we spent much of the weekend in snow country. And that made tips for being prepared for driving in snowy climates particularly apropos. We lifted the image below from their monthly owner e-mail.

01/17
Autoweek: Geneva auto show: Toyota platform spawns Subaru Trezia small car
While the joint sports-car program between Toyota and Subaru gets most of the media attention, Subaru is rebadging a small Toyota wagon for markets outside the United States.

01/15
Marketwatch: 2011 Subaru WRX STI 5-Door If you’ve got the money, Suby’s got the fun
Subaru continues to crank out some awesome performance cars, and the STI 5-door is one of them. It has lots of performance, but with a ride that makes it a little easier to live with as a daily commuter car. For 2011 the front and rear track are widened by about 1.5 inches, along with a retuned suspension with higher-rate springs, thicker stabilizer bars and new bushings. Not to mention revised front styling or what Subaru calls “a wide and low” look. (Hurry on down to wide-track town”... Does anyone remember that ad campaign?”) At any rate, all this improves the handling of the car to make back-road carving very satisfying. Yet out on the highway and over all but the largest bumps, the test car seemed to me to be a bit softer compared to some of the high-performance Subarus that would rattle your teeth.

01/14
Auto Express (UK): Subaru confirms rear-drive coupe
Subaru ’s new Coupe is go! The Japanese firm has confirmed that a concept version of its long-awaited Coupe, jointly developed with Toyota, will make its world debut at the Geneva Motor Show in March. No pictures have yet been released, but our exclusive renderings give you an idea of how the newcomer will look.

01/13
Car and SUV: Toyota and Subaru FT-86 sports car likely launch late 2011
There is little doubt that the FT-86 sports car is the most exciting new model to wear a Toyota badge in nearly ten years. But there has been doubts on when and if the FT-86 will enter production. Those concerns have been addressed in a recent article by a Japanese newspaper which revealed that the FT-86 will make its debut later this year, along with its jointly developed Subaru twin.
Auto Loan Daily: Subaru, Infiniti Win 2011 Residual Value Awards
The top three mainstream brands for 2011 are (in order) Subaru, Honda and Mazda. The top three luxury brands are (in order) Infiniti, Acura and Lexus. If you plan on leasing a vehicle in the next few months, you may want to consider one of these brands, which may have lower lease payments than their competitors.

01/12
The Car Guide: 2011 Subaru Forester – Intelligently updated
Just as software companies offer updates for the programs installed on your computer, Subaru has recently made some mechanical upgrades and interior improvements to its Forester SUV.  Why put the new generation of the horizontal engine in this model? No doubt it’s because the Forester, despite its popularity, needed a boost to stand out from the Outback, which is now an entity unto itself and not merely a Legacy wagon disguised as a crossover.
Autoweek: 2011 Subaru Legacy 2.5i Limited, an AW Drivers Log
This Legacy is a solid piece of work by Subaru and scores well in appearance and drivability. There is nothing overwhelming here, just simple yet sharp looks inside and out and plenty of all-wheel function. The car handled some flurries with ease on my drive to a remote village to check out holiday lights, and it warms up quickly and proficiently.

01/10
Reuters: Subaru planning hybrid for US in '13
Fuji Heavy Industries' Subaru brand is planning a hybrid model for the United States in 2013, although it remains to be seen how big an impact such cars would have on the market, a top executive at its U.S. unit said. "We're going to need something at some point, even (only) to say we have it because that enhances our brand image in the market," Tom Doll, chief operating officer of Subaru of America, told Reuters in an interview at the Detroit auto show on Monday.
Autoevolution: 2011 NAIAS: Subaru Impreza Concept [Live Photos]
One of the most anticipated contraptions set to be revealed at this year’s NAIAS event in Detroit is definitely the Subaru Impreza Concept. The vehicle was unveiled by the Japanese auto brand today as a preview of the next-generation production model.

01/09
Dallas News: Latest installment of Subaru WRX sedan pumps up the horses
Look at those apple cheeks and clear eyes in my otherwise world-weary photo. Don't you think I appear younger than I did a week ago? Isn't that the imperious gaze of a guy with 400 horses at the rear wheels, a TollTag paid in full and more than half a tank of fuel? OK, OK, maybe not. But I'm sure I'm headed in that direction.
PR-USA: HD Radio Technology Positioned For Increased Growth
The HD Radio Technology showcase features the latest CE products for Home, Portable, Auto and iPod/iPhone; as well as the 2011 Ford Fusion, VW Jetta, and Subaru Forester, each equipped with HD Radio Technology.

01/06
Portland Business Journal: Subaru inks blockbuster deal at Rivergate
Subaru of America Inc. will more than double its Portland presence after inking a 10-year deal for a custom-built, 413,700-square-foot auto parts distribution, training and office complex on a 19.3-acre site at Rivergate Corporate Center III.

01/05
Automobile: Subaru Enjoys Best U.S. Sales Year with Record-Setting Volume Sold
Compared to some of the other marques in the industry, Subaru hasn’t been selling cars for long in the United States. But it looks like their stock is on the rise as they’ve just managed to achieve a record year. 2010 was a year for rebuilding sales for much of the U.S. auto market, and Subaru managed to set a record year by selling 263,820 vehicles, a 21.8-percent increase over 2009.
JCOnline: Subaru's record year
Although her husband has worked the past 16 years at the Lafayette plant where Subaru vehicles are made, Tracy Katter resisted buying a Subaru until last July, when she purchased a brand new Legacy. "I have nothing but awesome things to say about mine. I love my Subaru," said Katter, who commutes almost daily from her Lafayette home to Indianapolis. "I was totally shocked and surprised." Katter was not alone in making the switch to Subaru. A report released Tuesday by Subaru of America Inc. shows the company registered a 22 percent increase in sales last year over 2009, to a record-setting 263,820 units. That doubles the industrywide 11 percent gain.

01/04
Yahoo! Finance: Subaru of America, Inc. Reports 2010 All-Time Sales Record
Subaru of America, Inc. today reported its full-year results for 2010 with record total sales of 263,820, a 22% increase over 2009, itself a record sales year. The company broke its 2009 record as early as November 3 and has showed no signs of slowing down since that announcement. In fact, December sales of 26,694 marked the best December in the company's history by a wide margin, exceeding the previous record set in 2009 by 16%.  Marking the company's consistent growth, December 2010 is also the 10th consecutive month that Subaru has retailed more than 20,000 vehicles.

01/03
Motor Trend: Toyota Extending Subaru Product Sharing to Highlander-Tribeca
Toyota is studying how to more closely converge its products with Subaru, and might share its next-generation Highlander midsize crossover platform with the Tribeca. The two have similar dimensions, notes a source familiar with the tie-in.
Montreal Gazette (CA): Long history of rally racing shows in STI's dynamics
The 2011 Subaru warrior-class contender is here with a new wide-body style, new suspension and a new signature rear wing. You simply can't find the limits of the 2011 STI on anything less than a race track. Believe me, I tried on the large sweeping entrance ramps of Highway 30, the back roads of the Townships and a couple of abandoned parking lots, paved and gravel. Nope, you can't do it. Those four, dynamically driven, constantly adjusted wheels will not give up their tenacious grip and it's not for a lack of horsepower.
CBS Moneywatch: Best Car Deals: 7 Money-Saving Steps
If you had been looking at an all-wheel drive Ford Escape, priced at $25,565 in the XLT version, consider a Subaru Outback (left). All-wheel drive is standard, and the list price is $24,375. In addition, Subaru has top ratings for safety and resale value.

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