Posted Sunday, November 2, 2014 at 10:17pm
Japanese conglomerate Fuji Heavy Industries‘ Subaru automobile division generated $20.8 billion in sales in the fiscal year ended March 2014 at current exchange rates. Roughly 53% of the deliveries were in the U.S. So, on a conservative basis, we can deduce that the U.S. has evolved into a $10 billion market for the company. The hot-selling brand has made sales records in each of the past five years in the country.
Recently, Consumer Reports‘ Car-Brand Perception Survey recognized Subaru as the sixth-best brand, the carmaker’s first entry into the top 10. That’s quite an enviable feat for an automaker that’s neither that old nor that big in the industry. What is behind Subaru’s phenomenal success? How has it won over Americans’ hearts? Let’s explore.
Posted Friday, October 31, 2014 at 12:09am
Subaru’s “Memory Lane” ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it’s still airing, and is one of the more… Read More →
Posted Thursday, October 23, 2014 at 5:27pm
Shot from the bumper cam with commentary from Lauchlin. The stage was pretty hairy with lots of standing water and deep puddles. Negotiating standing water is an art in itself, with unpredictable results even when… Read More →
Posted Saturday, October 18, 2014 at 12:46am
The evening did not end up as planned.. radically changed conditions following a big jump caught us out leaving us high centered. A bent a-arm is the only casualty and we will re-enter under superally… Read More →
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Posted Monday, November 3, 2014 at 10:43pm
Working for Subaru of America (SOA) company headquarters in Cherry Hill, New Jersey has some fun perks for employees. Last… Read More →
Posted Monday, November 3, 2014 at 10:36pm
Subaru of America, Inc. today reported a 25 percent sales increase for October 2014, resulting in an October sales record.… Read More →