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Posted Sunday, February 25, 2024 at 10:06pm

Subaru Just Trademarked a Batch of New Wilderness-Style Trim or Model Names

Nothing sells crossovers and SUVs in America like outdoorsy-sounding names, even if the vehicle itself isn’t great off-road. Trailhawk, Trail Boss, Pathfinder, Badlands—they’re all kickass, adventurous-sounding names. Sure, most of us work in office buildings but our ruggedly named crossovers and Stanley water bottles tell the world that we really belong in the wild. Good news for all of you adventure-chasers because Subaru just trademarked 12 new outdoorsy names that could hint at either some new rugged trims or even entirely new models.

These 12 trademarks were spotted by AutoGuide and were filed with the United States Patent and Trademark Office (USPTO). Of these trademarked names, some sound like they could be entirely new models, some sound like trim levels, and some could go either way: Trailseeker, Uncharted, Everpass, Outsider, Tailwind, Viewfinder, Getaway, Highroad, Everguide, Hightrail, Trailhead, and Accomplice. However, that last one sounds like it’d be more likely to help you commit crimes, rather than go off-roading.

Posted Monday, February 5, 2024 at 9:50pm

Subaru’s All-Wheel-Drive Obsession Began with the Pipsqueak FF-1

Subaru’s All-Wheel-Drive Obsession Began with the Pipsqueak FF-1

This may just be the rarest you’ll see this week. It’s a Subaru FF-1 – sometimes called the Star in the US market. Subaru sold thousands of them in the early 1970s, in Europe and the US, as part of its expansion into new markets. Then they all just disappeared into neglected, rusty piles. This little coupe has been saved, however, and its story is the genesis of Subaru as we know it.

Jamie and Gary Cavett live on a tree-lined lane in Bothell, Washington, just north of Seattle. If you stand on any corner near their house, a parade of Subarus drives past: Outbacks, Foresters, the odd WRX. Most mainstream Subaru owners don’t give a thought to the roots of their favourite brand, nevermind that they’re driving right past a collection of that history.

Posted Friday, January 26, 2024 at 10:03pm

Watch A Subaru Crosstrek Best A Tesla Cybertruck Off-Road

The Tesla Cybertruck isn’t shaping up to be the game-changer Tesla made it out to be. From owners getting less than the advertised range to baffling features that’ll make you wonder how this thing got approved for what’s being called production, the Cybertruck sure is…something. Tesla bills the Cybertruck as “Durable and rugged enough to go anywhere.” You’ll “Tackle anything with electronically adaptive air suspension that offers 12” of travel… Read More →

Posted Wednesday, January 17, 2024 at 10:06pm

Subaru Had It Right All Along

When Subaru first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of turbocharged engines to bring more power to its line of quirky cars and wagons. Subaru was also one of the… Read More →

Posted Sunday, January 7, 2024 at 8:29pm

The Story of Subaru Trucks: Engineered for Adventure

The Story of Subaru Trucks: Engineered for Adventure

The Chevrolet El Camino and Ford Ranchero were the first vehicles to populate a segment of the auto world known loosely as the “coupe utility.” As their popularity grew in the 1960s and ’70s and other compact pickup trucks began to enter the U.S. market, Subaru decided to throw its BRAT, er, hat, into the ring. The Japanese automaker took its Leone station wagon, chopped off the back of it,… Read More →

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