Posted Thursday, July 9, 2026 at 11:05pm
Subaru of America reported its June sales earlier this week, and on the surface it was a strong month: 54,909 vehicles sold, an 18.1 percent jump over the same month last year. One model explains most of the good news. The Forester is on a tear, and it’s increasingly the reason Subaru’s numbers hold strong in this volatile market. Read More →
Posted Thursday, July 9, 2026 at 11:04pm
Subaru of America, Inc. today announced pricing for the 2027 Subaru Crosstrek and Crosstrek Hybrid SUVs. Starting at $26,995 MSRP, the award-winning SUV lineup delivers the same impressive capability, range, and convenience, with no increase in price from the previous model year. “The Crosstrek has earned its place as one of Subaru’s most popular vehicles with its capability, safety, versatility — and affordability,” said Jeff Walters, President and COO of Subaru of America, Inc. “We’re… Read More →
Posted Wednesday, July 8, 2026 at 11:10pm
Between inflation, added production costs and improved tech, most automakers love a good price hike year to year. It’s pretty much an inevitability these days. Unfortunately, the increases don’t always account for whether there’s actually anything different going on underneath the metal. To squeeze the most out of their margins, companies will gladly sell you the same exact vehicle for, well, more. But that’s what’s refreshing about the 2027 Subaru Trailseeker. Despite retaining the honor… Read More →
Posted Wednesday, July 8, 2026 at 11:07pm
The Subaru WRX is enjoying a major sales rebound in the U.S. just as the model seemed to be losing momentum, thanks to a repositioned lineup, the return of a more affordable entry point and another critical factor. Subaru sold 1,233 WRXs in the United States in June. While that figure looks small next to the 16,288 Foresters and moved in the same month, it marks a massive 252.3 percent jump (nearly a fourfold increase)… Read More →
Posted Monday, July 6, 2026 at 11:16pm
Subaru has never been afraid to do things differently, but few changes have sparked as much debate as the latest evolution of one of its most iconic nameplates. Longtime fans questioned whether the brand had abandoned what made the model special, and early sales figures suggested those concerns might have been justified. Fast forward a few months, however, and the picture looks very different. Buyers appear to be warming to the redesign, sales momentum is… Read More →
Posted Monday, July 6, 2026 at 11:14pm
The average price of a new car has ballooned to over $52,000, and while that’s a byproduct of many factors, the reality is that most new cars get a little more expensive every year. However, Subaru is taking a different approach with its trio of electric SUVs, as it has decided to keep the prices of the 2027 Solterra, Trailseeker, and Uncharted the same as last year. All of these Subaru EVs have a Toyota… Read More →
Posted Sunday, July 5, 2026 at 11:21pm
Subaru Motorsports USA will return to the Goodwood Festival of Speed Hillclimb Shootout July 9–12, with Travis Pastrana set to make the U.K. debut of the Subaru “Brataroo” 9500 Turbo. The Goodwood Festival of Speed brings together competitors and machinery from across the racing spectrum, from Formula 1 and rally to sports cars, prototypes and more. The event’s famed Hillclimb Shootout sees select entrants take on the 1.16-mile course in pursuit of the fastest time… Read More →
Posted Tuesday, May 5, 2026 at 10:19pm
Subaru published its April 2026 sales figures, and the midsize Outback had its best month of the year (so far) with 10,552 units sold. That number represents a slight decrease of 8.3% from last April when it moved 11,501 units, though 2025 was a fairly impressive year for the Outback given it was in the final model year of its sixth-generation. Even still, the Outback is starting to bounce back after a rocky start to… Read More →
Posted Monday, May 4, 2026 at 9:47pm
Subaru has returned to the rally stage in Japan, but not with its iconic WRX, instead it has opted for its BRZ coupe. The BRZ has been confirmed as an entrant into the third round of the 2026 All-Japan Rally Championship, which kicks off later this week. Laballed as the Boxer Rally Spec.Z by Subaru, it will be driven by Toshihiro Arai with co-driver Yuichiyo Ando. According to Subaru, it was a struggle to get… Read More →
Posted Monday, May 4, 2026 at 8:48pm
Subaru seems to have found its rhythm again. After a disappointing 2025 (especially for enthusiasts), the smaller Japanese automaker has been struggling to kick its sales funk so far in 2026, blaming bad weather and lingering inventory shortages for its unimpressive start. Fortunately for Subaru, it looks like momentum is finally shifting again, for the better. Read More →
