News
Posted Wednesday, August 28, 2024 at 10:33pm
Subaru Corporation has installed a local sub-6*1 5G standalone (SA)*2 network covering the entire circuit at Bifuka Proving Ground in the Subaru R&E Center (Hokkaido, Japan), and begun trialing cooperative driving automation. Chiefly tasked with overseeing advanced research, the Subaru R&E Center has previously worked on automated driving systems using mobile communications. This time, harnessing the high-speed, highly reliable connectivity environment provided by the local 5G SA network, the center has begun testing coordination control*3,… Read More →
Posted Tuesday, August 27, 2024 at 10:32pm
According to the MoU, FPT Software will leverage its technological capabilities and global market experience to advance digital transformation for Subaru’s in-house information systems and in-car systems in terms of factory software, legacy system upgrades, system operation automation, infrastructure, security, and promote the application of advanced technologies such as Artificial Intelligence and Robotic Process Automation. Additionally, FPT Software aims to build an ecosystem to supply a skilled workforce for Subaru’s operations by tapping into Vietnam’s… Read More →
Posted Sunday, August 25, 2024 at 10:29pm
As a man who’s not afraid of heights, Travis Pastrana has missed standing on the podium’s top step. Until now. The Subaru Motorsports USA star landed his first win in three years at the Ojibwe Forests Rally on Saturday evening. Typically full of humility, he was quick to pay tribute to his team-mate Brandon Semenuk’s speed and his inability to match the Canadian-flagged WRX. But when the defending champion retired on Friday, Pastrana saw the… Read More →
Posted Saturday, August 24, 2024 at 10:28pm
The race to win this year’s American Rally Association National championship has taken an unexpected twist, as Brandon Semenuk hit a rock and retired from Ojibwe Forests Rally to give Subaru Motorsports USA team-mate Travis Pastrana the lead. On the second pass of Thorpe Tower, Semenuk clattered into a rock that LW2D class co-driver Ethan Curtis described as being the size of a “small moon” and retired on the spot. Before his DNF, Semenuk had… Read More →
Posted Thursday, August 22, 2024 at 10:11pm
Walk around any convention-style car show, and the Subaru section is likely to stand out. Leaning into its popularity among outdoorsy types, the carmaker displays its latest models not on sterile stages but in oases of synthetic trees and puppies. So crunchy is the brand’s vibe that it’s surprising an EV wasn’t among those models until early 2023, when Subaru launched the Solterra in the US. However, Subaru’s slow burn seems to be paying off.… Read More →
Posted Thursday, August 22, 2024 at 10:10pm
Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that SUBARU Corporation (SUBARU) has chosen to implement Informatica’s AI-powered Intelligent Data Management Cloud™ (IDMC), to enable the automaker to drive a global-scale data integration project. Read More →
Posted Wednesday, August 21, 2024 at 10:07pm
It’s been pretty good” is a typical athlete response to their current run of success. Keaton Williams must have a copy of the script on his bed-side table, but his own monologue tells anything but an ordinary story. The plot is standard: talented, aspiring co-driver with an eye on the World Rally Championship who eventually realizes their dream. But almost as soon as Williams made it, the dream was ripped away from him and his… Read More →
Posted Tuesday, August 20, 2024 at 10:05pm
In late May, Toyota held a joint conference with Subaru and Mazda about channeling efforts into a new family of cleaner combustion engines. Toyota is developing more compact four-cylinder powertrains, Subaru is tweaking the boxer while Mazda is pursuing the range-extending rotary engine. A new and rather unexpected video highlights the increasingly stronger connection among two of these Japanese brands. Published by the official Toyota Times magazine, the three-hour video is all about the exhaust… Read More →
Posted Tuesday, August 20, 2024 at 10:02pm
The only electric car Subaru sells in the U.S. is a Toyota. The Solterra electric crossover is a cross-badged Toyota bZ4x. Just like the rest of Japan’s auto industry, the adventure-loving brand has been slow to electrification. Sure, it’s teaming up with Toyota for its upcoming EVs, but it’s unclear if they will be true Subies or more rebadged Toyotas. However, there could be something in the pipeline that has Subaru DNA, but with an… Read More →
Posted Monday, August 19, 2024 at 9:57pm
Subaru’s SUVs have captured the hearts of many adventure seekers and family explorers alike. Whether it’s the entry-level Crosstrek or the three-row Ascent, the Japanese automaker’s crossovers are great companions for weekend getaways and daily drives. The 2024 Subaru Crosstrek is a standout, especially for young drivers craving standard all-wheel drive in a compact with a surprisingly spacious cabin. It’s like having a trusty sidekick for spontaneous adventures! Meanwhile, the 2024 Subaru Outback continues to… Read More →
