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Subaru News

Posted Friday, October 24, 2014 at 10:46pm

2015 Subaru WRX Premium – Four Seasons Introduction

The Subaru WRX has long danced on the line between the consumer-friendly Impreza and the gravel-spitting STI. It still dances on that line in its all-new form for 2015, but the WRX has also changed a great deal, which makes this the perfect time to revisit the WRX for a Four Seasons test. Read More →

Posted Tuesday, September 24, 2013 at 4:47am

Pastrana on Fatherhood and More

Motorcross master, rally champion, and stuntman extraordinaire turned NASCAR driver Travis Pastrana drops in on dose for his first interview since becoming a dad. During a friendly game of mini golf with Timbo Travis talks about the excitement of fatherhood, the new challenges of NASCAR, and the upcoming Nitro Circus Live US Tour, which he’s really excited about—and you should be, too! Read More →

Posted Sunday, September 22, 2013 at 3:12am

The Facts Behind Subaru’s Amazing Success in America

Subaru, the automotive division of Fuji Heavy Industries , is on a terrific growth trajectory. It’s eyeing 1 million vehicles in annual sales in the not-too-distant future, and it’s all happening in the U.S. In the last five years, the U.S. has become Subaru’s largest hunting ground, and sales have exploded. Its cars are so spacious and inherently American that people joke that the new Outbacks will not fit in a Japanese parking garage. Read More →

Posted Saturday, September 21, 2013 at 3:04am

15 Drivers Prepared to Race for Global RallyCross Gold This Weekend

The 2013 Global RallyCross schedule makes its second to last stop of the season this weekend at Charlotte Motor Speedway’s dirt track facility – with 15 of the best rallycross racers in the world lining up to do battle including some new(ish) faces and some old faces in new cars. Read More →

Posted Friday, September 20, 2013 at 2:50am

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon. Read More →

Posted Thursday, September 19, 2013 at 2:45am

Long Term: 2013 Subaru BRZ Long-Term Update 6

As a budget sports car, the BRZ can be a little uncompromising sometimes. Around the uneven freeways and potholed roads of Los Angeles, daily commuting in the little Subaru requires a willingness to be jostled around. The price paid for little body roll and that glued-to-the-asphalt feel on Southern California’s best back roads is a pretty firm ride around town. Living with the car week to week and month to month, I’ve gotten used to… Read More →

Posted Thursday, September 19, 2013 at 2:41am

Subaru Of America CMO Talks Brand Success

Subaru is the fastest-growing auto brand in the U.S. Why? Love. Yes, it’s the brand’s tag line, but Subaru does have huge brand loyalty, strong equity, desirable product, and a good ad agency in Minneapolis-based Carmichael Lynch. Read More →

Posted Tuesday, September 17, 2013 at 3:48am

Subaru boosts digital marketing, but TV is still king

With a digital guru leading its marketing, Subaru spends 25 percent of its marketing budget on the Internet and social media, up from 15 percent two years ago, and it’s paying off. In the past two years, Internet leads have quadrupled and the closing ratio, the percentage of leads that result in sales, has jumped 50 percent. Read More →

Posted Tuesday, September 17, 2013 at 2:14am

Why Subaru sponsors events that have nothing to do with cars

Focusing its sponsorship support on two areas – rallying and Ironman – Subaru has carved out an identity. Craig notes the company has been involved with the Ironman badge for more than two decades, and it has grown along with the sport. The course was covered in Subaru signage; Craig smiled as each competitor crossed the finish line sporting a Subaru logo on his or her chest. Temporary Subaru tattoos were as common as the… Read More →

Posted Tuesday, September 17, 2013 at 2:11am

Honda, Subaru, Volvo fare well in safety test

Tough safety standards have made modern cars better able to protect occupants in a crash. But a new crash test rolled out by the Insurance Institute for Highway Safety has made it harder for automakers to win a top safety ranking. However, Honda, Subaru and Volvo did especially well in the new test. The “frontal small overlap” test which approximates just 25 percent of the vehicle front hitting another car, a tree or a pole,… Read More →