Scott Putnam
2026 WRX Is coming!
Ojibwe Forest Rally August 28-29th, 2026
Easy.
2026 Trailseeker
2025 BRZ
100 Acre Wood Rally March 13-14th, 2026
2025 Outback Wilderness

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Posted Monday, July 6, 2026 at 11:16pm

Subaru’s most polarizing redesign just proved the doubters wrong with a 32% sales surge

Subaru’s most polarizing redesign just proved the doubters wrong with a 32% sales surge

Subaru has never been afraid to do things differently, but few changes have sparked as much debate as the latest evolution of one of its most iconic nameplates. Longtime fans questioned whether the brand had abandoned what made the model special, and early sales figures suggested those concerns might have been justified.

Fast forward a few months, however, and the picture looks very different. Buyers appear to be warming to the redesign, sales momentum is building, and a strong performance across the wider lineup suggests that the Japanese automaker may have weathered one of its most turbulent periods. The comeback story that once seemed unlikely is finally beginning to take shape.

When the new Outback was revealed, there was quite a large outcry from brand loyalists. Subaru has effectively pulled it away from its station wagon roots and made it look more like an SUV than anything else. Existing buyers were upset that the Japanese automaker had strayed from its roots, and its sales suffered in its first couple of months on dealership floors. After some struggles, though, things have started to turn around.

Posted Sunday, July 5, 2026 at 11:21pm

Subaru’s Brataroo Set for UK Debut at Goodwood Hillclimb Shootout

Subaru’s Brataroo Set for UK Debut at Goodwood Hillclimb Shootout

Subaru Motorsports USA will return to the Goodwood Festival of Speed Hillclimb Shootout July 9–12, with Travis Pastrana set to make the U.K. debut of the Subaru “Brataroo” 9500 Turbo. The Goodwood Festival of Speed brings together competitors and machinery from across the racing spectrum, from Formula 1 and rally to sports cars, prototypes and more. The event’s famed Hillclimb Shootout sees select entrants take on the 1.16-mile course in pursuit of the fastest time up the hill, event officials stated in a press release.
Built by Subaru Motorsports USA and Vermont SportsCar as a modern tribute to the 1978 Subaru BRAT, the “Brataroo” first captured worldwide attention as the star of “Gymkhana: Aussie Shred.” In the film, Pastrana puts the purpose-built machine through a full catalog of Gymkhana extremes, including high-speed slides, massive jumps and even a water crossing. The film has since surpassed 12 million views on YouTube and earned multiple Telly Awards.

Posted Tuesday, April 28, 2026 at 10:24pm

Subaru Boxer Rally Spec.Z Is the Turbo, AWD BRZ of Your Dreams

Subaru Boxer Rally Spec.Z Is the Turbo, AWD BRZ of Your Dreams

Subaru could probably buy out Toyota if it got a nickel every time it heard “put a turbo in the BRZ!” The brand has finally done it. The Subaru Boxer Rally Spec.Z is a turbocharged, all-wheel-drive BRZ that boasts more power than the current WRX. There’s a big catch, however: You need to be a factory pilot to drive it. Unveiled in Japan, the Boxer Rally Spec.Z was developed to… Read More →

Posted Wednesday, April 1, 2026 at 10:05pm

Subaru’s New Electric 3-Row Getaway Is a Family SUV for the Brand Faithful

Subaru’s New Electric 3-Row Getaway Is a Family SUV for the Brand Faithful

Subaru has been on a tear lately, quickly escalating the EV side of its SUV lineup with the Trailseeker and Uncharted joining the Solterra on dealer lots this year. Next up is a three-row family SUV called Getaway, unveiled at the 2026 New York auto show. The Getaway shares its platform—and much of its styling and interior design—with the recently unveiled Toyota Highlander EV. But while the Toyota is offered… Read More →

Posted Friday, March 27, 2026 at 11:02pm

The 2026 Subaru Outback’s Redesign Tells Its Story Better Than Ever

Subaru did something a bit controversial last year: The company rolled out a new version of the quintessential Subaru, the Outback midsize SUV. Redesigned to look more like an SUV and less like a wagon, which the Outback has traditionally been equated with, the 2026 model is now a bit more square front and back, is slightly taller and offers a bit more cargo space. But more than that, it… Read More →

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