2025 Forester: Orderable now, coming in June!
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Ojibwe Forest Rally August 23-24th, 2024
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Ojibwe Forest Rally
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100 Acre Wood Rally March 15-16th, 2024
2024 Outback Wilderness


Posted Thursday, April 11, 2024 at 10:00pm

Subaru’s new performance arm boss eyes a return to world rally – report

DriveThe new head of Subaru’s performance division is planning a return to the World Rally Championship – if he can get the company’s board of directors over the line.

In an interview with Subaru Motorsport Magazine, the new president of Subaru Tecnica International (STI), Hiromi Tamou said he wanted to contribute to improving the Subaru brand through rallying.

“It is a great possibility,” Mr Tamou said in a translated interview when asked about a possible return of Subaru to the World Rally Championship.

“[In my mind it is part of] my future plans for STI brand. It is very important to Subaru and fans around the world.”

Subaru shocked the motorsport world when it announced it was withdrawing from the World Rally Championship (WRC) in late 2008, having won the constructors’ title three times over two decades – blaming the Global Financial Crisis at the time.

Mohammed Ben Sulayem, the head of the global motorsports organisation, the Fédération Internationale de l’Automobile (FIA), told media in September 2023 that Subaru’s return to WRC was on the cards.

Posted Thursday, April 11, 2024 at 9:56pm

The beginner’s guide to Subaru

What’s Subaru and when did it start making cars?
1958 Subaru 360

1958 Subaru 360

Subaru began back in 1918 as the Nakajimi Aircraft Company, founded by engineer Chikuhei Nakajima. It was Japan’s first aircraft manufacturer, but forced to close in 1945 after defeat in World War Two as the Allies banned aircraft production in the country.

Broken up, five of the companies came together in 1953 as Fuji Heavy Industries. Fuji used to make buses, train carriages, bin lorries, wind turbines and engines for snowmobiles and other utility vehicles, but these days its two main divisions are cars and aerospace.

The 1500 was Subaru’s first car in 1954, but only 20 of them were built before the car was reworked. The 1958 360 (above) was a cute city car that sold nearly 400,000 models in 12 years, designed to the new kei car regulations (the engines were then limited to 360cc, hence the name).

Posted Thursday, March 28, 2024 at 9:17pm

2024 NY Auto Show: 2025 Subaru Forester

The CR Recommended Forester is one of Subaru’s top-selling models, so it’s not surprising that the automaker has made sure the revamped 2025 model builds on the strengths that have made it so popular. Read More →

Posted Thursday, March 14, 2024 at 10:25pm

Subaru Rally Racer Brandon Semenuk’s Extreme Mountain Biking Gives Him An Edge

Subaru Rally Racer Brandon Semenuk’s Extreme Mountain Biking Gives Him An Edge

For modern race car drivers, being in top physical condition is part of a winning strategy. Long gone are days of debauchery between the race weekends; today’s top drivers are some of the most well-conditioned athletes in the world, even though their “sport” includes sitting in a seat and turning a steering wheel while tickling gas, brake and clutch pedals. Not exactly a decathlon, but as with most things in… Read More →

Posted Sunday, February 25, 2024 at 10:06pm

Subaru Just Trademarked a Batch of New Wilderness-Style Trim or Model Names

Nothing sells crossovers and SUVs in America like outdoorsy-sounding names, even if the vehicle itself isn’t great off-road. Trailhawk, Trail Boss, Pathfinder, Badlands—they’re all kickass, adventurous-sounding names. Sure, most of us work in office buildings but our ruggedly named crossovers and Stanley water bottles tell the world that we really belong in the wild. Good news for all of you adventure-chasers because Subaru just trademarked 12 new outdoorsy names that… Read More →

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