Posted Monday, February 27, 2017 at 7:38pm

1979: Subaru wagons start aiming at campers, dog owners Subarus are bigger and have AWD now, but the targeted demographic hasn’t changed much

The idea of a non-truckish four-wheel-drive station wagon was still a radical one in 1979, though American Motors was gearing up to release the Eagle for the following model year. Subaru started selling four-wheel-drive Leone wagons for the American market in the 1975 model year, and they found a devoted niche following in places with lots of snow and outdoorsy behavior. Here’s a magazine ad for the Subaru 4WD wagon from April, 1979.