Posted Friday, March 30, 2012 at 10:58pm
Automakers are consistently fretting about losing Generation Y, and they’re turning their attention to reaching us. We think a lot of that lack of interest among Gen Y has to do with economic factors. Things like unemployment and gas prices have a strong impact. Driving your own car has become an increasingly frivolous expense for some. Beyond that though, automakers need to make vehicles we are interested in. Thankfully, we’ve seen a lot more of that lately.