Posted Sunday, July 13, 2025 at 10:42pm
f you’ve recently attended a major auto show, Subaru’s immersive national park-inspired display, featuring faux rocks and trees, is hard to miss. Beyond showcasing Subarus in their “natural habitat” by emphasizing the outdoorsy spirit of the brand, Subaru has a fenced area for rescue dogs available for adoption.
Although most people won’t directly interact with the brand at an auto show, they are likely to encounter Subaru through commercials. Using cute puppies to promote products isn’t new, but Subaru has effectively integrated them into its brand identity.
