News
Posted Saturday, May 5, 2012 at 2:19am
Subaru has always been a niche player in the US market. Building no-nonsense cars with all-wheel drive gets you a loyal following of snowbound northerners, weekend rally drivers, triathletes and Yankee cranks. Outside of those demographics, Subaru is a non-entity: Only those with dissociative identity disorder have ever cross-shopped a Legacy and a Lexus, and the Arkansas Subaru Dealers’ Association could have their annual meeting in a single booth at Shoney’s Read More →
Posted Friday, May 4, 2012 at 2:19am
Subaru of America, Inc. has announced the official sponsorship of sportslifestyle brand PUMA for the Subaru PUMA RallyCross Team. As part of the multi-year sponsorship agreement with Subaru, PUMA becomes the official supplier of team and racewear and an exclusive licensing partner to the team for footwear and apparel. As part of the team sponsorship PUMA has developed custom graphics for the three Subaru WRX STI program cars. Read More →
Posted Thursday, May 3, 2012 at 2:31am
Pre Event Blog Post #2 At the Oregon Trail rally it’s typically about the roads. The roads here are spectacular. I love three, four, even five day events, three hundred miles worth of stages, I’m there. Give me 25 mile stages. I don’t get a chance to practice so the longer stages and lots of miles equal longer events and they get me warmed up behind the wheel. To me, what gets me going are… Read More →
Posted Thursday, May 3, 2012 at 2:18am
The Subaru BRZ has been named by Vehicle Dynamics International magazine as ‘Car of the Year’. The Awards’ judging panel – comprised of vehicle dynamicists, automotive engineers and technical journalists – also recognised the role of the BRZ’s development leader, Toshio Masuda, by naming him ‘Dynamicist of the Year’. Read More →
Posted Thursday, May 3, 2012 at 2:18am
The Global Rallycross Championship is one of our favorite new forms of motorsport (new to the U.S., anyway), with motocross-like racing for some incredibly fierce rally-bred cars. For 2012, Subaru and PUMA will be joining forces to take on the energy drink makers and other OEMs of the world (including Mirra’s former SRT teammate Travis Pastrana) for the title. Read More →
Posted Thursday, May 3, 2012 at 2:17am
Subaru has been trying to figure out the direction for its three-headed monster, as the Impreza and its WRX and WRX STI variants have grown increasingly at odds over the past two generations. Now this gets thrown into the mix: When the new WRX gets released in late 2013, it may ditch the traditional exhaust-gas powered turbocharger for a new, electric design. Read More →
Posted Thursday, May 3, 2012 at 2:17am
Rather than being a stripper version of the high-performance WRX, the Impreza deserves to stand on its own merits. In its fourth incarnation, the Impreza finally has the style, refinement and value to take some of the middle ground away from the Mazda3 and Toyota Corolla Read More →
Posted Wednesday, May 2, 2012 at 2:30am
Pre Event Blog Post #1 The next event in the championship is the 2012 Oregon Trail Rally. Scott Putnam, my codriver, and I are tied for first in the Super Production championship with last year’s SP champions Travis and Terry Hanson. We both have a win and a second in the first two events. Oregon Trail is the third of six events in the championship this year. Personally I’m ready. With our budget there’s not… Read More →
Posted Tuesday, May 1, 2012 at 2:16am
Subaru of America, Inc. today reported record sales for April 2012 of 26,310 vehicles, a six percent gain over April 2011. The company also reported year-to-date sales of 106,878, a 16 percent gain over prior year. Read More →
Posted Tuesday, May 1, 2012 at 2:16am
Subaru Canada, Inc. (SCI) is pleased to announce its highest ever year-to-date sales with 9,321 units sold in 2012, an increase of 2.2 percent over the previous year. It was also an all-time best month for Subaru Canada’s central region with sales up 1.4 percent over last April, setting a new record with 897 units sold and besting the previous record set during the same month last year. Although overall April results experienced a slight… Read More →
