News
Posted Saturday, September 7, 2013 at 4:22am
If you really think about it, Subaru is quite different from its main Japanese automaker rivals. Honda and Toyota each have huge model lineups that, while not the most exciting, are meant to appeal to as large of a buying audience as possible. That’s how you get bland, yet solid, strong-selling models like the Corolla. Subaru does things a bit differently, and it’s got the sales numbers to prove it. The original sales goal outlined… Read More →
Posted Friday, September 6, 2013 at 4:17am
My 10-month-old daughter has eyes of the most deep and piercing blue, same as her mother, and she turns them up at me with a questioning look after I whack her on the head. “Gah?” she queries – a catch-all babyism ranging in meaning from “Hello!” to, as here, “What the heck, Dad?” “Sorry kid,” I say, “Mosquitoes.” Then I head over to belabour my wife about her legs where the little buggers are lined… Read More →
Posted Friday, September 6, 2013 at 4:16am
Yesterday I tried to break down why Americans can’t stop, won’t stop buying Subarus. Sure, they’re great cars, but few of them these days are also great-looking cars. You know what I miss? The last-generation Legacy, especially in Spec B trim. Read More →
Posted Friday, September 6, 2013 at 4:15am
Like a Franklin Terrace dope fiend jonesin’ for those WMDs, Americans are thoroughly addicted to buying new Subarus. Subaru just recorded its best sales month of all time in August, and that’s on top of an insane record-breaking sales streak that has lasted well over a year. How did we get so hooked on Subaru? Read More →
Posted Friday, September 6, 2013 at 4:11am
The 2014 model arriving this fall won’t include the obvious — the more powerful engines found in the Forester. The Crosstrek will instead become Subaru’s first hybrid with a small electric motor to run parallel with the gasoline engine to boost both acceleration and fuel economy. Read More →
Posted Friday, September 6, 2013 at 4:10am
Many brands will claim to have invented the crossover segment. Which one is actually responsible is irrelevant. Subaru has perfected it. Of the seven cars it sells in South Africa, four blend one form of genre with another. Some even cross crossovers. Read More →
Posted Thursday, September 5, 2013 at 4:08am
Fuji Heavy Industries has doubled production of its first hybrid model to 2,000 units per month, officials of the Subaru vehicle maker said. The move is designed to end delays in the delivery of the Subaru XV Hybrid sport-utility vehicle, which is popular thanks to its high driving performance achieved by an electric motor used to assist engine output, they old Jiji Press. Read More →
Posted Thursday, September 5, 2013 at 4:07am
Behind the wheel of a Subaru Impreza WRX obtained specifically for his rally debut, Taylor Bourne (18) will co drive alongside step father and MP for Rodney, Mark Mitchell, to follow in his father’s tracks – the area made famous for rallying on a world stage by Possum during the 1990’s and throughout the peak of his career. Read More →
Posted Wednesday, September 4, 2013 at 4:03am
“Subaru has a problem any auto maker would love to have. It’s selling too many cars.” The Wall Street Journal reported that the company is producing at capacity and wondering what to do next. It’s not just Subaru, either. Last week I met with a construction company that had a burst of new orders and is now at capacity. Read More →
Posted Wednesday, September 4, 2013 at 4:02am
Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases. Read More →
