Posted Monday, February 12, 2024 at 10:03pm
Small cars were just the ticket in the mean Malaise days of the late 1970s, and that’s exactly what Subaru had in its lineup. Malcolm Bricklin’s import gamble paid off, as Subaru navigated its way out of West Coast import obscurity and into the driveways of Americans who were not necessarily on the left coast. Read More →
Posted Sunday, February 11, 2024 at 10:01pm
The year might have changed, the snow might have disappeared and the team might be twice as big, but some things seemingly never change – Brandon Semenuk and Keaton Williams remain the class of the ARA field. Subaru Motorsports USA’s defending American champions hit the ground running at the 2024 Sno*Drift Rally, with a clean sweep of Friday’s evening’s six stages. The #1 Subaru built an impressive 1m25.9s advantage over Travis Pastrana’s sister car. Read More →
Posted Saturday, February 10, 2024 at 9:57pm
Brandon Semenuk won’t be chilling on the jumps in Michigan this week. His words. The defending ARA champion is, of course, entirely comfortable in the air (with two or four wheels beneath him) but Sno*Drift is going to be different. The conditions for the season-opener are radically changed from anything that’s been seen on the Lower Peninsula stages for more than two decades. There’s just not that much snow. Semenuk senses it might be time… Read More →
Posted Saturday, February 10, 2024 at 9:55pm
Driving this armoured station wagon feels like just that: something high off the ground and not particularly athletic in the corners, but incredibly smooth over beaten roads and potholes. The amount of travel in the suspension system is impressive as it simply takes the hits. I drove this thing during a generous portion of snowfall and the thing never flinched. Subaru is sometimes seen as the black sheep of the automotive industry. It’s an underdog,… Read More →
Posted Friday, February 9, 2024 at 9:52pm
Travis Pastrana is back. He’s back with a smile, a knee that’s working and a desire as strong as ever to land a seventh American title. After a year away from the ARA, Pastrana will carry the fight to team-mate and chief title rival Brandon Semenuk this season. And he’ll do it in a brand-new Subaru Motorsports USA WRX. A car he tested for the first time on Wednesday. The first time? Yes. Doctor’s orders.… Read More →
Posted Friday, February 9, 2024 at 9:52pm
As they sit, the Subaru BRZ and Toyota GR86 twins have distinct-ish personalities, with the Subie’s handling generally not as tail-happy as the GR’s, though both are sublime sports cars. In a way, getting an even better-handling, more planted BRZ makes sense given each car’s reputation, even if what we really want is a bit more underhood grunt. But we digress. Read More →
Posted Thursday, February 8, 2024 at 9:50pm
Subaru’s quarterly profit surged 79 percent, as the automaker channeled robust U.S. sales to the bottom line for investment in electrification and other new technologies. The upswing puts the all-wheel-drive niche player on trajectory for its best fiscal-year earnings in almost a decade as it zeroes in on a double-digit operating profit margin of 10.5 percent. Subaru is investing heavily in a shift to electric vehicles and hybrids. Those plans are expected to eventually include… Read More →
Posted Thursday, February 8, 2024 at 9:49pm
From a distance, the 2024 Subaru Impreza may be mistaken for a crossover — perhaps its fraternal twin, the Crosstrek — but up close, this compact is all hatchback. Unfortunately, we mean that all too literally; as of 2024, the Impreza sedan is no more. With it, we also saw the demise of the manual transmission. But the Impreza hatchback is not merely a kneecapped Crosstrek. It’s lower and missing the crossover’s body cladding, yes,… Read More →
Posted Wednesday, February 7, 2024 at 9:41pm
My week with the new 2024 Subaru Impreza made me think of the significant shift that has taken place in the compact and midsized car segments. The prevalence of all-wheel drive (AWD) systems, once a rarity in both categories, has now become a nearly standard expectation. I for one have always been a champion of AWD and we all need to thank Subaru for its adoption by all automakers. Read More →
Posted Tuesday, February 6, 2024 at 9:57pm
In the latest market close, Subaru Corporation (FUJHY) reached $10, with a -0.3% movement compared to the previous day. The stock outperformed the S&P 500, which registered a daily loss of 0.32%. Meanwhile, the Dow experienced a drop of 0.71%, and the technology-dominated Nasdaq saw a decrease of 0.2%. The the stock of company has risen by 5.14% in the past month, leading the Auto-Tires-Trucks sector’s loss of 10.71% and the S&P 500’s gain of… Read More →
