Posted Saturday, August 10, 2013 at 4:01am
After the Subaru BRZ became the company’s first non-all-wheel-drive car in the U.S. in a long time, it’s clear the Japanese automaker has come a long way since the first production Subaru arrived in 1968. That car was the 360 microcar, which we take a closer look at in the videos below.
While most automakers wouldn’t advertise their cars as being cheap and ugly, Subaru did. In fact, those were the 360′s strongest selling points. It was marketed as an affordable and economical mode of transportation, costing just $1297 and achieving 66 mpg. As you can see in one of the videos below, several old ads reminded buyers that the little 360 was very affordable, even if things went wrong, which Subaru said was unlikely to happen.