Posted Friday, December 6, 2024 at 10:22pm
Automakers spend countless billions of dollars in the mature U.S. market building their brands, conquesting customers and developing long-term loyal drivers.
That’s standard operating procedure, but these efforts get seriously diminished if the automaker can’t back up marketing with product quality. Not a problem for Subaru, as this story by Michael Martinez showed this week.
The automaker dominated the holy grail of quality ratings: the Consumer Reports annual brand report card. This ranking measures factors such as vehicle performance, safety and reliability. Brands that do well plaster the walls of their dealerships with the results. And for generations, savvy car buyers have used Consumer Reports as a key tool in making purchasing decisions.
