Posted Friday, March 31, 2017 at 12:12am
Fuji Heavy Industries Ltd. has a new, albeit familiar, name.
Effective April 1, the maker of Subaru vehicles will be known as Subaru Corp.
The move, announced last May, is meant to bolster branding at a company that makes everything from industrial products to helicopters but draws the vast majority of its cash from Subaru vehicles. Subaru is the Japanese name for the Pleiades star cluster.