Posted Tuesday, February 16, 2016 at 7:45pm

How Subaru brilliantly markets the WRX STI in extreme snow

We’ve all heard about Uber and Lyft taxis springing up all over the country, but what about Subaru’s Galande taxi? Subaru markets the WRX STI to future performance fans on the ski slopes in a brilliant way. Subaru gives skiers in Japan free lifts in their all-wheel-drive vehicles up the ski slopes. They do it to show the all-wheel-drive capabilities of the Forester, Outback, Crosstrek and WRX STI. It’s brilliant marketing as winter sports are in high gear.