Posted Sunday, March 8, 2015 at 10:54pm

How Subaru Rode Weaker Yen to Boost Sales – and Stock Price

The yen’s decline in recent years has been a big boon for Japanese exporters, especially Fuji Heavy Industries , best known as the maker of Subaru cars.

Subaru’s plucky line of four-wheel drive cars has been racking up impressive sales numbers against bigger, more formidable competitors. A weaker yen allows Fuji and other Japanese exporters to cut prices because costs are denominated in relatively cheap yen, while revenue is realized in U.S. dollars and other strong currencies.