Posted Wednesday, December 9, 2015 at 7:40pm

How Subaru uses motorsports to remarkably grow WRX STI interest

Subaru and Subaru Technica International (STI), the motorsports division of the brand are using the WRX STI to brilliantly market their performance cars around the globe. It’s working because the 2016 Subaru WRX and WRX STI performance sedans are leading the entire Subaru lineup in percentage of sales increase for the year. Interest in the WRX/STI sports cars has never been higher in the U.S., Australia, Canada and Europe.