Posted Wednesday, March 17, 2021 at 10:14pm

How Subaru went from cheap and ugly to hugely successful

When Subaru entered the United States in the 1960s it was panned by critics, and actually advertised its own cheap ugliness.

Over the next several decades it would become a highly successful brand through a combination of offbeat but practical cars and a relentless focus on understanding its own customers.

The scrappy brand enjoyed a 93-month sales increase streak that ended in 2019, and it has found ways to survive during the coronavirus pandemic.