Posted Wednesday, March 17, 2021 at 10:14pm
When Subaru entered the United States in the 1960s it was panned by critics, and actually advertised its own cheap ugliness.
Over the next several decades it would become a highly successful brand through a combination of offbeat but practical cars and a relentless focus on understanding its own customers.
The scrappy brand enjoyed a 93-month sales increase streak that ended in 2019, and it has found ways to survive during the coronavirus pandemic.