Posted Saturday, August 31, 2024 at 10:41pm

How the world of rally racing helps Subaru of America connect and engage with customers, fans

The thundering of cowbells and spectators in camp chairs look on. And then, a faint but suddenly distinctive “pop,” and a highly tuned rally car, trailed by clouds upon clouds of dust, emerges.

These are just some of the sights and sounds from April’s Olympus Rally, an annual two-day gathering here near the base of Washington’s Olympic Peninsula that’s part endurance racing, part car show and part celebration of all things Subaru.