Posted Saturday, September 4, 2021 at 10:16pm

Ken Block’s Hoonigan company merged with an aftermarket wheel company

Ken Block’s Hoonigan has merged with aftermarket wheel company Wheel Pros, the companies announced Thursday. Block and other Hoonigan executives will remain with the new entity, according to a Wheel Pros press release.
Founded in 1995, Wheel Pros is the umbrella for a number of brands, including American Racing, Black Rhino, Fuel Off-Road, KMC, and Rotiform. Hoonigan is the corporate embodiment of Ken Block’s brand, producing the Gymkhana videos, marketing merchandise, and running his race teams. The financial terms of the deal weren’t disclosed, but Wheel Pros turned to Clearlake Capital Group for backing.