Posted Thursday, August 20, 2015 at 11:01pm
In this week’s Most Engaging Auto Ads, powered for WardsAuto by iSpot.tv, Lexus lands the top spot with an ad featuring not a car, but a hoverboard, while two Subaru dog-themed ads followed closely behind.
Lexus’ “It’s Here” was the most-engaging single ad (based on combined online views, social media actions and online search), generating over 16% of all the digital chatter in the category for the week, led by more than 200,000 online views.
But Subaru’s “Dog Tested: Gas Station” and “Dog Tested” spots together captured 17.8% of the same digital chatter, thanks to more than 2,600 social actions.
