News
Posted Tuesday, March 3, 2026 at 10:16pm
In customer clinics where Subaru showed regular-degular people the 2026 Trailseeker, most of them apparently guessed it was a Subaru even though the badges were covered up, according to the automaker. Pull quotes with descriptors given by said customers like “rugged and adventurous” and “spacious and versatile” are shown to us during Subaru’s morning presentation on our drive day for the brand’s new electric wagon, followed by lots of psychographic data about how genuinely outdoorsy,… Read More →
Posted Monday, March 2, 2026 at 10:08pm
I have been avoiding something for years. I am a twenty-something guy who lives in San Diego, has a dog, hikes a lot, and loves to camp inside his SUV. Everyone on Earth knows what I should be driving: a Subaru Outback. I know it, too, but truth be told I’ve always found the modern Subie wagons to be quite boring. Enter the Trailseeker, an electric Outback-sized SUV with plenty of ground clearance, a massive… Read More →
Posted Saturday, February 14, 2026 at 9:09pm
Subaru seems keen on reintroducing a manual transmission SUV. The automaker recently sent out a survey to owners asking a few questions to gauge interest in a reintroduction. The last manual Subaru SUV left the brand’s lineup three years ago, but the survey specifically asks whether owners would consider buying a stick-shift SUV in the future. A screenshot shared to Reddit shows the survey, which asks if owners would “consider purchasing a manual transmission SUV… Read More →
Posted Friday, February 13, 2026 at 8:56pm
Subaru has some priors as a small pickup truck manufacturer. In the 1970s and 1980s, Subaru built the BRAT, which avoided the prohibitive Chicken Tax by bolting seats into the bed. The Japanese brand revived the concept in the 2000s with the Outback-related Baja, which had a four-year run from 2003 to 2006. Following the Ford Maverick’s sales success, there have been rumors that Subaru may return to the American market with a new pickup.… Read More →
Posted Wednesday, January 28, 2026 at 10:02pm
If you trawl around patent databases long enough, you’ll spot something interesting from time to time. This time around, it comes from Subaru, and it might change the dynamic of performance EVs should the company push through and actually build it. Forget simulated gear shifts (sorry, Ioniq 5 N, we still love you), Subaru is thinking of a way to add a true manual mode to battery-powered vehicles, clutch and all. Spotted first by CarBuzz,… Read More →
Posted Tuesday, January 27, 2026 at 9:28pm
The FIA has confirmed plans for a World Rally Championship ‘candidate event’ for mid-2026 ahead of an anticipated return to the country for the series. The event, organized in collaboration with the Automobile Competition Committee of the United States (ACCUS), will take place from June 11-17, with FIA delegates inspecting every aspect of the event, including sporting operations and safety protocols. As part of the FIA’s visit, its delegates will explore stages in Kentucky and… Read More →
Posted Monday, January 26, 2026 at 9:35pm
Car geeks love a weird flex with their engines, and this one comes straight from Japan. Imagine a flat-four boxer engine with two turbos working in sequence, chasing boost like a rally stage start. The goal was a smoother spool, less lag, and a powerband that felt stacked with torque, not waiting to wake up. On paper, it sounded like a tuner dream. In the real world, this rare setup built roughly 247 hp and… Read More →
Posted Friday, January 2, 2026 at 9:52pm
CR purchased a 2026 Subaru Crosstrek Sport Hybrid for our test program. We break down performance, pricing, fuel economy numbers, and how this new hybrid AWD system compares to the standard Crosstrek. We also take a close look at interior space, tech features, cargo practicality, value vs competitors like the Toyota Corolla Cross Hybrid, and what else you should know before you buy. Read More →
Posted Tuesday, November 4, 2025 at 9:07pm
Remember the Gymkhana videos? Founded by the late, great Ken Block and Brian Scotto, those videos have cleared more than a half a billion views, with YouTube reports citing over 500 million views for the core Gymkhana series, while the Gymkhana Practice and Climbkhana add another 160 million. So far. When we lost Ken Block almost two years ago, who knew where all that would go? Well, it’s back, and riding in a Subaru. Hoonigan… Read More →
Posted Sunday, November 2, 2025 at 8:55pm
Subaru (TSE:7270) shares have held steady this week, drawing some attention as investors weigh the company’s performance over the past month. Subaru’s stock has gained 13% in that period, outpacing much of the sector. Looking beyond the past month’s strength, Subaru’s one-year total shareholder return sits at 39%, showing solid momentum compared to its longer-term average. Recent positive sentiment likely reflects growing optimism about the company’s growth prospects and improving sector confidence. Read More →
