Subaru News

Posted Monday, June 1, 2015 at 9:31am

O’Sullivan & Putnam Survive Tire Challenge for Second at Olympus Rally

The most significant championship battle in the Rally America championship is in the Super Production (SP) category and the results at last weekend’s Olympus Rally prove that in the extreme. The best rally teams in America invaded Shelton, Washington and the surrounding mountains Saturday and Sunday for competition in a national championship event that dates back to 1973. After Olympus we’ve reached the halfway point in the 2015 season to find Olympus Super Production winner… Read More →

Posted Thursday, May 14, 2015 at 9:55pm

O’Sullivan & Putnam Fight to Build on Super Production Points Lead at the Olympus Rally this Weekend

We’re halfway through the 2015 American national rally championship calendar. The Olympus Rally this weekend in Shelton, Washington is one of the bucket list events in the championship. In fact, The Olympus Rally was part of the first US Rally Championship in 1973. Gene Henderson and co-driver Ken Pogue were the inaugural winners in an AMC Jeep. Olympus later became a World Rally Championship event from 1986-1988. Rally legends John Buffum, Rod Millen, Hannu Mikkola,… Read More →

Posted Wednesday, May 13, 2015 at 9:38pm

O’Sullivan & Putnam Battle to First 2015 Win at Oregon Trail

2012 Super Production (SP) champions Lauchlin O’Sullivan and co-driver Scott Putnam are overcoming the demons that have plagued them at the Oregon Trail Rally, the longest in the American rally championship. The team went to Oregon with the idea of finishing and logging points toward a second SP championship in 2015. Instead, they fought car issues again. And, with the help of a crew all-nighter on Saturday that kept their 2009 Lucas Oil/Wolf LED Rally… Read More →

Posted Friday, April 24, 2015 at 12:51pm

A Champion’s Achilles on the Oregon Trail

 By Bill Wood Photos by Scott Rains Greek mythology says a mother named Thetis dipped her baby Achilles in the River Styx to ward off a prediction that the baby would die young. But apparently the river water didn’t touch the baby’s heel where Thetis held them above the water. The myth said that became his weakness, his Achilles Heel. The Achilles weakness for 2012 Rally America Super Production champions Lauchlin O’Sullivan and co-driver Scott… Read More →

Posted Friday, February 27, 2015 at 10:05pm

Overcoming Rally Diversity at 100 Acre Wood

2012 Rally America Super Production champions Lauchlin O’Sullivan and co-driver Scott Putnam return to the wild and crazy Ozark woods of south central Missouri this weekend. The Rally in the 100 Acre Wood can be as diverse as the fairy tale stories heard in Winnie the Pooh from which the rally was named. The traditionally wild weather is an example of the event’s diversity.  During testing Wednesday afternoon it was 41 degrees and partly cloudy.… Read More →

Posted Sunday, November 2, 2014 at 10:17pm

How Did Subaru Build a $10 Billion Market in the U.S.?

Japanese conglomerate Fuji Heavy Industries‘ Subaru automobile division generated $20.8 billion in sales in the fiscal year ended March 2014 at current exchange rates. Roughly 53% of the deliveries were in the U.S. So, on a conservative basis, we can deduce that the U.S. has evolved into a $10 billion market for the company. The hot-selling brand has made sales records in each of the past five years in the country. Recently, Consumer Reports‘ Car-Brand Perception… Read More →

Posted Friday, October 31, 2014 at 12:09am

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad Laughing at, but also loving, a stereotype

Subaru’s “Memory Lane” ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it’s still airing, and is one of the more remarkable ads of the year—a spot that manages to both embrace and make fun of the brand’s persistent stereotypes, in a way that’s utterly charming. Read More →

Posted Thursday, October 23, 2014 at 5:27pm

2014 LSPR Rally: SS13 Short Clip W/Commentary

Shot from the bumper cam with commentary from Lauchlin. The stage was pretty hairy with lots of standing water and deep puddles. Negotiating standing water is an art in itself, with unpredictable results even when entered correctly. Read More →

Posted Saturday, October 18, 2014 at 12:46am

2014 LSPR Rally, Car 90: SS6 – Back at it tomorrow.

The evening did not end up as planned.. radically changed conditions following a big jump caught us out leaving us high centered. A bent a-arm is the only casualty and we will re-enter under superally rules Saturday with a hefty time penalty. Read More →