Subaru News

Posted Friday, April 24, 2015 at 12:51pm

A Champion’s Achilles on the Oregon Trail

 By Bill Wood Photos by Scott Rains Greek mythology says a mother named Thetis dipped her baby Achilles in the River Styx to ward off a prediction that the baby would die young. But apparently the river water didn’t touch the baby’s heel where Thetis held them above the water. The myth said that became his weakness, his Achilles Heel. The Achilles weakness for 2012 Rally America Super Production champions Lauchlin O’Sullivan and co-driver Scott… Read More →

Posted Friday, February 27, 2015 at 10:05pm

Overcoming Rally Diversity at 100 Acre Wood

2012 Rally America Super Production champions Lauchlin O’Sullivan and co-driver Scott Putnam return to the wild and crazy Ozark woods of south central Missouri this weekend. The Rally in the 100 Acre Wood can be as diverse as the fairy tale stories heard in Winnie the Pooh from which the rally was named. The traditionally wild weather is an example of the event’s diversity.  During testing Wednesday afternoon it was 41 degrees and partly cloudy.… Read More →

Posted Sunday, November 2, 2014 at 10:17pm

How Did Subaru Build a $10 Billion Market in the U.S.?

Japanese conglomerate Fuji Heavy Industries‘ Subaru automobile division generated $20.8 billion in sales in the fiscal year ended March 2014 at current exchange rates. Roughly 53% of the deliveries were in the U.S. So, on a conservative basis, we can deduce that the U.S. has evolved into a $10 billion market for the company. The hot-selling brand has made sales records in each of the past five years in the country. Recently, Consumer Reports‘ Car-Brand Perception… Read More →

Posted Friday, October 31, 2014 at 12:09am

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad Laughing at, but also loving, a stereotype

Subaru’s “Memory Lane” ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it’s still airing, and is one of the more remarkable ads of the year—a spot that manages to both embrace and make fun of the brand’s persistent stereotypes, in a way that’s utterly charming. Read More →

Posted Thursday, October 23, 2014 at 5:27pm

2014 LSPR Rally: SS13 Short Clip W/Commentary

Shot from the bumper cam with commentary from Lauchlin. The stage was pretty hairy with lots of standing water and deep puddles. Negotiating standing water is an art in itself, with unpredictable results even when entered correctly. Read More →

Posted Saturday, October 18, 2014 at 12:46am

2014 LSPR Rally, Car 90: SS6 – Back at it tomorrow.

The evening did not end up as planned.. radically changed conditions following a big jump caught us out leaving us high centered. A bent a-arm is the only casualty and we will re-enter under superally rules Saturday with a hefty time penalty. Read More →

Posted Tuesday, February 25, 2014 at 1:58am

2014 100 Acre Wood – Update

by Bill Wood There are items on a wish list, items on a bucket list and items that should be drowned at the bottom of a bucket. It’s the items in that third category that struck 2012 American Super Production rally champions Lauchlin O’Sullivan and co-driver Scott Putnam Friday before the 100 Acre Wood Rally even started. On the Shakedown Stage Friday morning O’Sullivan and Putnam launched down the road to get in a little… Read More →