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Subaru News

Posted Thursday, March 2, 2017 at 10:02pm

Subaru’s Unorthodox Ads Are a Hit

With almost all carmakers heaping on the discounts to keep the U.S. auto market at a plateau, Fuji Heavy Industries Ltd.’s Subaru just notched its 63rd-straight monthly sales gain, with minimal incentives to get customers in the door. Subaru’s unorthodox marketing strategy — heavy on branding and light on rebates — has been an absolute hit with American consumers. A television campaign in December, for example, didn’t star any cars and instead featured an adopted… Read More →

Posted Thursday, March 2, 2017 at 10:00pm

All set for Safari as Kenya auditions to FIA

The Kenya Motorsports Federation (KMSF) will have an audition at this year’s Safari Rally between March 17 and 19 as they hope to catch the attention of the world governing body FIA which is still weighing up the request for the race to return to the World Rally Championship (WRC) circuit in 2019. Read More →

Posted Thursday, March 2, 2017 at 9:58pm

How to rid your car of rodents

Last month a new customer brought in his 2012 Subaru Forester X. He said every time he fills his wiper fluid, it leaks out almost immediately. He added that it leaks even faster when he engages the washer sprayers. We lifted the car and removed the lower-left front-fender liner to gain access to the washer reservoir. That’s when we discovered that three of the hoses were damaged – but not by normal wear and tear.… Read More →

Posted Wednesday, March 1, 2017 at 7:38pm

Subaru BRZ SE Lux 2017 review

Yoshio Hirakawa – the man responsible for the development, testing and production of both coupés – was adamant throughout development that the Subaru should be the more focused of the duo, so he ensured that the BRZ received slightly sharper steering, a keener front end and better high-speed damping than the more ‘luxurious’ GT86. And in our minds, it has always been the purest distillation of what the ‘Toyobaru’ should be. Read More →

Posted Wednesday, March 1, 2017 at 7:27pm

SUBARU OF AMERICA, INC. REPORTS RECORD FEBRUARY SALES

-Record February – monthly sales increase 8.3 percent over February 2016 -63 consecutive months of yearly month-over-month growth -Best February ever for Outback, Forester, Crosstrek and WRX/WRX STI -36 consecutive months of more than 10,000 Outbacks sold -43 consecutive months of more than 10,000 Foresters sold Subaru of America, Inc. today reported 45,500 vehicle sales for February 2017, an 8.3 percent increase over February 2016, and the best February in the history of the company.… Read More →

Posted Wednesday, March 1, 2017 at 6:30pm

Self-Driving Cars: Driving Into the Future

In what was once an industrial-age foundry along the Allegheny River in Pittsburgh, Carnegie Mellon University has created a long-standing hub for the development of autonomous vehicle technology—the National Robotics Engineering Center. The university’s pioneering work with the government’s Defense Advanced Research Projects Agency dates back to 1984 and has led to the creation of many of the vehicles that occupy the facility today. The building’s high bay has a crane capable of lifting 10… Read More →

Posted Wednesday, March 1, 2017 at 6:26pm

Subaru Impreza 2.0i-L hatch 2017 review | road test

Conventional cars in the Australian market must be feeling like the dinosaurs, casually dominating the planet and looking up as the sky dims and rocky shrapnel from a substantial chunk of the earth’s crust flies towards them. As the temperature drops and the ground begins to crumble, it’s clear the landscape is changing, and not in a good way. But this time around the large mass making its presence felt isn’t a wayward asteroid, it’s… Read More →

Posted Wednesday, March 1, 2017 at 6:20pm

Crossover Shoppers will See 3 Crucial Improvements on All-New Crosstrek; And All Next-Generation Subarus

The all-new 2018 Subaru Crosstrek is coming for small crossover shoppers, and it gets three crucial improvements over the previous generation model. The Subaru Global Platform (SGP), a next-generation architecture has been developed using all of Fuji Heavy’s know-how and technological expertise acquired over their 100 years of manufacturing. This new technology is what will underpin the new 2018 Subaru Crosstrek, and all next-generation Subarus. Read More →

Posted Wednesday, March 1, 2017 at 6:15pm

One Man’s Odd Obsession With Subarus

I bought my first car in 2009—a 1992 Subaru SVX—for $4,600. It had 87,000 miles on it. That was the beginning of my Subaru obsession. I have owned 13 of them and I now have four. What do I love about these cars? 1) Subarus do not do any one thing really well. But they do everything pretty good, and that’s enough for me. 2) They can go anywhere. I take my all-wheel-drive 1999 Legacy… Read More →