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Subaru News

Posted Thursday, September 17, 2020 at 10:45pm

Subaru Ranked No.1 Among Most-Seen Auto Ads

Subaru takes first place for the week of Sept. 7 with a heartwarming spot about a mom and dad who bought an Outback to give their son “a taste of adventure, to reconnect, to be together.” Read More →

Posted Wednesday, September 16, 2020 at 10:38pm

Subaru Targets Hispanic Audience For Crosstrek

Subaru of America is debuting a spot in both English and Spanish to support the launch of the 2021 Subaru Crosstrek compact SUV. Creative shows a young woman and her grandmother taking an extended road trip together in the young woman’s Subaru Crosstrek. The two discover their similarities that defy age – including an affinity for a certain vehicle. Created by Subaru AOR Carmichael Lynch, “Girls’ Trip” is available in 60-second and 30-second English version and a 30-second Spanish version. Read More →

Posted Monday, September 14, 2020 at 10:30pm

The fastest Subaru road and rally cars

Few sights get us more excited than a blue and gold Subaru ripping through a Welsh forest, scattering mud and gravel as flames erupt from its exhaust. Many great Subaru road cars were also inspired by rallying success – including the Impreza 22B seen above. Starting in 1989, we’ll take a journey through the greatest sporting Subarus. Sit down and strap in for a wild ride. Read More →

Posted Friday, September 11, 2020 at 11:01pm

Buy a Camry or Buy This: 2021 Subaru Outback XT

Loyal readers will recall the Onyx Edition Outback XT was among our most recent Automobile All-Stars contenders, and though I was in the minority, I ranked it among my winning picks. It’s not just a good Camry alternative, it’s an exceptionally good car, period. And by opting for the Onyx Edition on the Outback XT, you can get a lot of go-anywhere fun and function for your $37,000 and change. Read More →

Posted Friday, September 11, 2020 at 10:57pm

Subaru’s Secret New Project Probably Won’t Come To America

A few days ago we learned that the next-generation Subaru WRX and WRX STI aren’t likely to debut until early spring 2022. The successors to today’s Subaru BRZ and Toyota 86 RWD twins are even expected before that. What’s taking Subaru so long? For starters, the WRX and STI are niche models with relatively limited appeal, meaning the priority always goes towards hot-selling vehicles, such as the Forester. But Subaru’s rally racing history is important… Read More →

Posted Thursday, September 10, 2020 at 9:59pm

Subaru may be developing a baby hot hatch with Toyota DNA

Subaru may be developing a baby hot hatch with Toyota DNA

Subaru’s desire to return to the world rally stage has led to the development of a small hot hatch, leaning on its relationship with Toyota. Subaru is rumoured to be entering the 2022 World Rally Championship – marking a return to the top echelon if the sport after an absence of more than a decade – and it could be with a new hot hatch based on a Toyota. The company’s desire to return to world rally… Read More →

Posted Wednesday, September 9, 2020 at 10:03pm

Subaru Forester Could Finally Get The Turbo It Deserves

It would help the Forester get closer to its quicker rivals. We like a lot of things about the tough Subaru Forester, but its performance never really stood out. In a segment featuring several nippy turbocharged competitors, the Forester’s trusty naturally aspirated 2.5-liter flat-four simply couldn’t compete. That hasn’t seemed to bother customers, though, as the Forester has remained a strong seller for the brand. Those sales numbers could get even better as Best Car… Read More →

Posted Tuesday, September 8, 2020 at 10:07pm

Subaru to fight the Toyota GR Yaris with a hot rally-bred, ‘super-AWD’ hatch!

The Toyota GR Yaris has been hogging the limelight recently and it’s only fair – it reminds us of the classic Japanese sports car recipe of common cars made to go like a bat out of hell. Which is precisely what this as-yet-unnamed Subaru is. Japanese sources have reported that Subaru is planning a return to the World Rally Championship (WRC), and an all-new, rally-bred model is part of that plan. Due to regulations, it… Read More →

Posted Monday, September 7, 2020 at 10:11pm

Apple is using Subaru Imprezas with old garbage-can Mac Pros to map the US

Early this year, Apple officially finished rebuilding Apple Maps in the US. Still, it’s constantly improving its map data and map-based features. Today, 9to5Mac shared some exclusive details about how Apple operates its mapping vehicles and how it manages the data they capture. According to internal materials seen by 9to5Mac, Apple’s 3D Vision team cruises around in a fleet of white Subaru Imprezas. The vehicles are equipped with high-res cameras and LiDAR scanners that combine… Read More →

Posted Wednesday, August 19, 2020 at 11:26pm

My First Night Stage Rally Ended With Vomit

Many things can go wrong in stage rally. You can crash (been there), you can fail tech inspection (that one too), your car can catch fire (not yet), or it can break down on stage (soon). I expected at least one of those things to claim my weekend at my most recent race. Fortunately, my expectations had been exceeded. Read More →