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Subaru News

Posted Monday, April 17, 2017 at 11:41pm

2017 Subaru Impreza

There’s a new Midwesterner at our Ann Arbor offices, and it’s not a product of the Big Three. The vehicle in question is the progeny of Japan but hails from the state that bills itself the Crossroads of America, brags that it’s the country’s second-largest producer of popcorn, and is the site of Abraham Lincoln’s boyhood home: You know, Indiana. We’ve taken ownership of a brand-new Subaru Impreza (a hatch, natch), and we’re holding on… Read More →

Posted Monday, April 17, 2017 at 11:39pm

Subaru SUV concept rolls on Falkens

Japanese car maker Fuji Heavy Industries Ltd. has fitted 21-inch rim-diameter Falken concept tires on its Subaru Ascent SUV Concept that is being unveiled this week at the New York International Auto Show, according to Falken-brand producer Sumitomo Rubber North America Inc Read More →

Posted Wednesday, April 12, 2017 at 11:47pm

SUBARU ASCENT SUV CONCEPT MAKES WORLD DEBUT AT THE 2017 NEW YORK INTERNATIONAL AUTO SHOW

SUBARU ASCENT SUV CONCEPT MAKES WORLD DEBUT AT THE 2017 NEW YORK INTERNATIONAL AUTO SHOW • Subaru confirms future 3-row SUV will be named Subaru Ascent • The Ascent will be powered by an all-new turbocharged DI Boxer Engine • Ascent SUV Concept showcases 7 passenger interior NEW YORK, Apr 12, 2017 – Subaru of America, Inc., which this month posted its 64th consecutive month of record-breaking sales, today made the world debut of the… Read More →

Posted Wednesday, April 12, 2017 at 11:31pm

Subaru Makes an Even Sleeker Outback

Someone shopping for a new car in America has roughly 350 models to choose from. Subaru’s Outback, still weird and wonderful after 23 years, outperforms more than 90 percent of them at dealerships. The Outback is no longer the esoteric, acquired taste of ski bums and Seattleites. With 183,000 purchased in the U.S. last year, the stately Subaru is about as mainstream as a machine gets these days. Oddly, however, an industry that thrives on imitation has failed… Read More →

Posted Tuesday, April 11, 2017 at 11:29pm

Subaru, Lexus Win Top Car Brand Awards

Kelley Blue Book has passed out awards for what it considers the best non-luxury car brands, best trucks and best luxury car brands. Subaru won in the first category, Ford Motor Co. (NYSE: F) in the next, and Toyota Motor Corp.’s (NYSE: TM) Lexus brand in the final one. Kelley Blue Book breaks two of the categories into several parts. Subaru not only won Best Overall Brand. It took the top spot as Most Trusted Brand… Read More →

Posted Thursday, April 6, 2017 at 12:33am

Safety tick for new Subaru XV and Impreza.n JNCAP gives maximum safety score to new Subaru models…

The all-new Subaru Impreza and the new-generation Subaru XV have been handed top safety scores by the Japanese crash test authority – JNCAP. Confirmed this afternoon, the Impreza, which already carries a five-star safety score in Australia and the soon to arrive new XV (details here), won JNCAP 2016-2017 Grand Prix Awards. The Subaru vehicles scored the highest score ever recorded in Japan. Applauded for both crashworthiness and pedestrian protection, the Impreza/XV also picked up… Read More →

Posted Thursday, April 6, 2017 at 12:31am

Subaru launches North American Counter-Strike: Global Offensive tournament

Here’s some gaming news you probably didn’t expect: Subaru of America has announced that it will back a new Counter-Strike: Global Offensive tournament. Per a report from PvPLive, the 2017 Subaru Invitational will take place next month. It will focus exclusively on North American CS:GO, with a lineup of eight teams invited by Subaru and partner Damage, an eSports agency. The eight teams — which haven’t been announced yet — will compete for the biggest… Read More →

Posted Wednesday, April 5, 2017 at 12:30am

Why Getting a Subaru Might Be Getting Easier

Subaru Corp.’s U.S. winning streak is getting more expensive to maintain. That means buyers frustrated by long lines and a lack of deal-making on Outbacks or Foresters are in line for relief. The Japanese maker of rugged wagons and all-wheel-drive passenger cars hoisted its 64th consecutive monthly sales gain in March, but the company had to ratchet up discounts to notch an 11% gain amid a wider market decline and rising dealer stocks. Read More →

Posted Monday, April 3, 2017 at 12:23am

Subaru Renews Partnership With The National Wildlife Federation For 2017 “Subaru Loves The Earth”

Subaru of America, Inc. is once again partnering with the National Wildlife Federation to help preserve wildlife and their habitats through the automaker’s environmentally-focused philanthropic platform, Subaru Loves the Earth. With wildlife declining by over 58% percent due to habitat loss, Subaru and the National Wildlife Federation are raising awareness of this important issue by creating over 400 new Certified Wildlife Habitats at local schools and spearheading hands-on educational programs. Read More →