News
Posted Friday, December 6, 2024 at 10:25pm
Next year will deliver a new dawn for America’s premier rally series with an all-new promoter and sponsor for the American Rally Association. Founded by Lance Smith, one of US rallying’s highest profile and most prolific characters, RallyForward will enhance and develop the sport through a multi-year agreement focusing on all ARA activities, including the ARA National, East, Central and West Regional Championships. Kubota Tractor Corporation (presenting sponsor and official land management equipment supplier) joins… Read More →
Posted Friday, December 6, 2024 at 10:22pm
Automakers spend countless billions of dollars in the mature U.S. market building their brands, conquesting customers and developing long-term loyal drivers. That’s standard operating procedure, but these efforts get seriously diminished if the automaker can’t back up marketing with product quality. Not a problem for Subaru, as this story by Michael Martinez showed this week. The automaker dominated the holy grail of quality ratings: the Consumer Reports annual brand report card. This ranking measures factors… Read More →
Posted Thursday, December 5, 2024 at 10:19pm
Subaru for the second time in four years led Consumer Reports’ annual brand report card as domestic automakers struggled in a ranking that measures factors including vehicle performance, safety and reliability. The 2025 report card, issued about two months earlier than usual, is part of an updated data set released by Consumer Reports that packages all of its automotive rankings in one spot. The outlet on Dec. 5 also issued its 2025 list of most… Read More →
Posted Tuesday, December 3, 2024 at 10:17pm
While sports cars tend to be prohibitively pricey as well as impractical, the Subaru BRZ and Toyota GR86 defy convention. Starting at $32,265 and $31,085, respectively, the two attainably priced coupes combine Mazda MX-5 Miata–rivaling driving dynamics, a pair of vestigial rear seats, and a sizable cargo hold capable of carrying three carry-on-size suitcases. This versatility gives these two sports coupes the ability to take on daily driving duties with minimal compromise. Mostly, though, it’s… Read More →
Posted Tuesday, December 3, 2024 at 10:16pm
Subaru of America, Inc. (SOA) today reported 57,690 vehicle sales for November 2024, an increase of 8.2 percent compared with November 2023 (53,327). SOA also reported year-to-date sales of 605,854, a 5.5 percent increase compared with the same period in 2023. Read More →
Posted Monday, December 2, 2024 at 10:15pm
Subaru is saying goodbye to the base-model WRX for 2025. The automaker said the decision is due to a low take rate, with the majority of buyers opting for the next-level Premium trim. That makes it the new entry point into Subie’s sport-compact sedan, which now starts at $36,920. That’s $1165 more than last year’s version, and it’s also $3065 more than the least expensive WRX previously was. Read More →
Posted Sunday, December 1, 2024 at 10:10pm
Standing out. This is perhaps the motto that has forever described Subaru as a brand. First, there’s the company’s unique approach of adding AWD and a boxer engine in every vehicle, which combine through engineering brilliance to create a unique driving experience. There’s also the company’s thirst to compete at the highest level and make high-performance machines that enthusiasts would crave. However, there is more to Subaru’s story, which now spans more than 70 years. From… Read More →
Posted Saturday, November 30, 2024 at 10:05pm
Rothmans. Marlboro. John Player Special. The best liveries in motorsports come from cigarette companies, and that holds true even for distinctive paint jobs on street cars. Next time you see a World Rally Blue WRX or STI on gold wheels, you can thank State Express 555 cigarettes. Read More →
Posted Thursday, November 28, 2024 at 10:00pm
In 2000, at the age of 16, Travis Pastrana was already one of the most accomplished motorcyclists on Earth. He won the World Freestyle Motocross Championship in 1997 at the age of just 14, and would continue winning that championship every year through 2003. He’d won freestyle motocross gold at the X Games and the inaugural Gravity Games in 1999. There were precious few places left for Pastrana to prove himself on two wheels. He’d… Read More →
Posted Wednesday, November 27, 2024 at 9:56pm
It appears Toyota will be ditching its Subaru-sourced boxer-four for the next-generation GR86 sports coupe, according to Japan’s BestCar. The outlet learned about the development at this year’s Rally Japan 2024 event in the Aichi Prefecture during a stage-and-crowd Q&A session with Toyota Motor Corporation Executives. Initially, BestCar’s on-site correspondent asked whether the rumored Toyota Celica revival was true and in that conversation, Toyota’s Executive Vice President for Product, Yuki Nakajima, confirmed that the company… Read More →
