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Subaru News

Posted Wednesday, March 1, 2017 at 6:15pm

One Man’s Odd Obsession With Subarus

I bought my first car in 2009—a 1992 Subaru SVX—for $4,600. It had 87,000 miles on it. That was the beginning of my Subaru obsession. I have owned 13 of them and I now have four. What do I love about these cars? 1) Subarus do not do any one thing really well. But they do everything pretty good, and that’s enough for me. 2) They can go anywhere. I take my all-wheel-drive 1999 Legacy… Read More →

Posted Monday, February 27, 2017 at 7:38pm

1979: Subaru wagons start aiming at campers, dog owners Subarus are bigger and have AWD now, but the targeted demographic hasn’t changed much

The idea of a non-truckish four-wheel-drive station wagon was still a radical one in 1979, though American Motors was gearing up to release the Eagle for the following model year. Subaru started selling four-wheel-drive Leone wagons for the American market in the 1975 model year, and they found a devoted niche following in places with lots of snow and outdoorsy behavior. Here’s a magazine ad for the Subaru 4WD wagon from April, 1979. Read More →

Posted Saturday, February 25, 2017 at 8:13pm

Subaru sees Impreza as gateway to young buyers

A puppy, a college-aged kid and the ability of a car to stop itself. These are some of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza. The company began airing three 60-second spots on national TV this month. Read More →

Posted Thursday, January 5, 2017 at 4:19pm

Ford, Toyota, Mazda, and Subaru Teaming Up to Box Out Apple and Google

Ford and Toyota announced Wednesday that they are working with four other car companies to create industry standards for in-car apps, in a move that will likely help to block big tech companies like Apple and Google from having the final say on how motorists connect their devices to their vehicles. The SmartDeviceLink Consortium, as the companies call it, currently consists of Ford, Toyota, Peugeot-Citroën, Mazda, Fuji Heavy Industries (a.k.a. Subaru), and Suzuki on the… Read More →

Posted Thursday, January 5, 2017 at 3:18pm

Prodrive – A Manufacturer of Championship-Winning Speed

The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts. How successful? How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start? Read More →

Posted Thursday, January 5, 2017 at 1:14pm

2018 Subaru WRX and WRX STI coming with big performance improvements Will it be enough to take on the likes of the Focus RS and other competitors? Read more: http://autoweek.com/article/car-news/2018-subaru-wrx-and-wrx-sti-coming-big-performance-improvements

Subaru tends not to mess with the WRX and WRX STI often, but for 2018 the all-wheel-drive rocket gets some performance upgrades enthusiasts can get behind. The base WRX gets revised suspension tuning in an effort to improve both comfort and performance capability –- better handling is always welcome. For those buyers who prefer a manual transmission, Subaru says it has “significantly enhanced” the currently notchy shifter feel of its six-speed transmission with a new… Read More →

Posted Thursday, January 5, 2017 at 11:23am

Magellan Navigation App Debuts In SUBARU STARLINK Multimedia System For 2017 Models

Magellan®, a leader in GPS navigation, announced today that its Magellan Navi navigation app for connected cars is now available in select 2017 SUBARU models, including the Impreza and BRZ, via the SUBARU STARLINK™ multimedia system. Magellan Navi brings powerful GPS satellite navigation features, the latest maps and routing accuracy by seamlessly connecting the smartphone app to the car’s infotainment display.  Magellan Navi is a featured app in the SUBARU STARLINK app, which can be… Read More →

Posted Wednesday, January 4, 2017 at 3:07pm

HARMAN Introduces HARMAN Ignite, the First Fully-Integrated, Cloud-Based Platform for Developing, Managing and Operating In-Vehicle Applications

“The HARMAN Ignite platform is a perfect match for Subaru because it allows us to streamline our process for device management,” said Anthony Landamia, infotainment product manager, Subaru of America. “We are able to introduce and easily deploy new cloud applications and services to our customers. Given HARMAN’s history in on-vehicle and cloud technologies, we’re excited to leverage this platform’s capabilities.” Read More →

Posted Wednesday, January 4, 2017 at 2:05pm

Subaru Announces New Driver Lineup for 2017 Factory Rallycross Effort

Subaru Rally Team USA announced today Red Bull Global Rallycross (GRC) star Patrik Sandell and former Subaru World Rally Team driver Chris Atkinson will spearhead the factory team’s 2017 rallycross efforts.  The two drivers will compete in the 2017 Red Bull GRC at the wheel of 2017 Subaru WRX STI GRC Supercar prepared by Subaru technical partner Vermont SportsCar.    “Subaru is very excited to have Patrik and Chris join our factory program,” stated Subaru Motorsports… Read More →