Posted Tuesday, September 17, 2013 at 3:48am
With a digital guru leading its marketing, Subaru spends 25 percent of its marketing budget on the Internet and social media, up from 15 percent two years ago, and it’s paying off. In the past two years, Internet leads have quadrupled and the closing ratio, the percentage of leads that result in sales, has jumped 50 percent. Read More →
Posted Tuesday, September 17, 2013 at 2:14am
Focusing its sponsorship support on two areas – rallying and Ironman – Subaru has carved out an identity. Craig notes the company has been involved with the Ironman badge for more than two decades, and it has grown along with the sport. The course was covered in Subaru signage; Craig smiled as each competitor crossed the finish line sporting a Subaru logo on his or her chest. Temporary Subaru tattoos were as common as the… Read More →
Posted Tuesday, September 17, 2013 at 2:11am
Tough safety standards have made modern cars better able to protect occupants in a crash. But a new crash test rolled out by the Insurance Institute for Highway Safety has made it harder for automakers to win a top safety ranking. However, Honda, Subaru and Volvo did especially well in the new test. The “frontal small overlap” test which approximates just 25 percent of the vehicle front hitting another car, a tree or a pole,… Read More →
Posted Sunday, September 15, 2013 at 3:42am
Subaru who is one of the world’s most progressive automakers, and on the move around the globe, has just revealed a world’s-first for handicapped drivers. Fuji Heavy Industries Ltd., the maker of Subaru automobiles in Japan revealed a 2014 Forester with the first-ever innovative “Wing Seat” for handicap drivers. Read More →
Posted Saturday, September 14, 2013 at 3:39am
Many think Subaru brought the VIZIV and WRX Concepts to the Frankfurt Auto Show because they don’t have anything new coming out in the near future. But the exact opposite is true for the Japanese automaker. The two concept vehicles tell us everything we need to know about Subaru. What two things can we learn from the two concepts that reveal the future of the brand? Read More →
Posted Thursday, September 12, 2013 at 4:49am
The Subaru PUMA RallyCross Team confirmed today they will compete in the remaining two Global RallyCross rounds with two of three team cars and will utilize team drivers Sverre Isachsen and Bucky Lasek. The plan to complete the season with two cars instead of three after Round 7 in Atlanta was made early in the season after the GRC expanded the number of events on the calendar to nine rounds from six and will allow… Read More →
Posted Thursday, September 12, 2013 at 4:43am
While co-driving is incredibly fun, it is also incredibly elaborate and difficult. As I’ve explained over the course of this series the co-driver in many ways is the one running the show, setting the pace of the driver and the pace of the event itself. It takes a ton of hard work, concentration, and (especially) at the higher levels a ton of skill. So what does it mean if you, a new, nervous co-driver trying… Read More →
Posted Wednesday, September 11, 2013 at 4:38am
The 2014 Forester may be more mainstream than previous models, but don’t worry, it’s still a Subaru. And that’s a good thing, because Subaru has always done things a little differently, and it gives them a charm and a unique driving experience that makes them special. When the Forester first came out, it was the anti-SUV, a small, maneuverable and capable off-roader when most of the competition felt and looked more like converted small trucks. Read More →
Posted Tuesday, September 10, 2013 at 4:37am
Subaru Canada, Inc. (SCI) today announced its second-place finish in the third event of the Canadian Rally Championship season, Rallye Defi, held September 6-7, in Sainte-Agathe-des-Monts, Quebec. For Subaru Rally Team Canada driver Pat Richard and co-driver Rob Fagg, the best strategy was to push without pushing too hard in order to maintain a lead towards the driver’s championship and a tied position towards the manufacturer’s championship. After tackling a small centre differential issue early… Read More →
Posted Tuesday, September 10, 2013 at 4:36am
Meant to showcase a new direction for the Subaru crossover cars, the Subaru Viziv Concept made its debut at Geneva, earlier this year. Today, we’re looking at it once again, on European land. The most important thing to remember about this car is that it’s going to be present, in one way or another, in all upcoming Crossovers from the Japanese automaker. You’ll immediately notice the front end that has larger than usual air intakes… Read More →
