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Subaru News

Posted Monday, September 9, 2013 at 4:31am

Frankfurt motor show 2013: Subaru WRX Concept

Subaru has revealed its WRX Concept to a European audience at the Frankfurt motor show. It previews the appearance of the next WRX, Subaru’s most iconic model. The concept, which was first shown at the New York motor show earlier this year, underlines Subaru’s determination to return to its iconic performance roots as a way of reigniting interest in the brand. Read More →

Posted Monday, September 9, 2013 at 4:30am

Antoine L’Estage Wins 7th Rallye Defi

The event was won by Antoine L’Estage and Irish co-driver Karl Atkinson over Subaru Rally Team Canada’s Patrick Richard and co-driver Rob Fagg. The win is L’Estage’s seventh at the event and his 40th national victory in North American rallying, and is the first pairing of L’Estage and Atkinson as a team. Richard remains in the lead of the Canadian Rally Championship for drivers. Read More →

Posted Saturday, September 7, 2013 at 4:25am

Subaru’s Record-Breaking Forester Sales Are Making Toyota Happy

To say that Fuji Heavy Industries‘  Subaru is having a good year is like saying Mike Tyson is a good boxer — it just doesn’t do it justice. In fact, thanks to its Impreza and Forester, Subaru has seen record-breaking sales. And the streak is likely to continue — which, in a surprising twist, is also great news for Toyota Read More →

Posted Saturday, September 7, 2013 at 4:23am

Taylor carries Bourne legacy

Taylor Bourne yesterday buckled up for the ride of his life; racing a Subaru Impreza WRX in a rally honouring his late father, legend Possum Bourne. The 18-year-old teamed up with his step-dad, Rodney MP Mark Mitchell, in the 10th Anniversary Possum Bourne Memorial Rally in and around Possum’s home town of Pukekohe. Possum Bourne died aged just 47 after a non-competition crash on Waiorau Snow Farm Road, near Cardrona, in April 2003. Taylor was… Read More →

Posted Saturday, September 7, 2013 at 4:22am

Subaru’s Key To Success? Quirkiness and Good Prices

If you really think about it, Subaru is quite different from its main Japanese automaker rivals. Honda and Toyota each have huge model lineups that, while not the most exciting, are meant to appeal to as large of a buying audience as possible. That’s how you get bland, yet solid, strong-selling models like the Corolla. Subaru does things a bit differently, and it’s got the sales numbers to prove it. The original sales goal outlined… Read More →

Posted Friday, September 6, 2013 at 4:17am

Road Trip: 2014 Subaru Forester 2.5i Limited Camping Trip

My 10-month-old daughter has eyes of the most deep and piercing blue, same as her mother, and she turns them up at me with a questioning look after I whack her on the head. “Gah?” she queries – a catch-all babyism ranging in meaning from “Hello!” to, as here, “What the heck, Dad?” “Sorry kid,” I say, “Mosquitoes.” Then I head over to belabour my wife about her legs where the little buggers are lined… Read More →

Posted Friday, September 6, 2013 at 4:16am

‘Subaru Has Now Fast-Tracked Its Legacy Sedan’

Yesterday I tried to break down why Americans can’t stop, won’t stop buying Subarus. Sure, they’re great cars, but few of them these days are also great-looking cars. You know what I miss? The last-generation Legacy, especially in Spec B trim. Read More →

Posted Friday, September 6, 2013 at 4:15am

How America Got Its Crazy Crack-Like Addiction To Buying Subarus

Like a Franklin Terrace dope fiend jonesin’ for those WMDs, Americans are thoroughly addicted to buying new Subarus. Subaru just recorded its best sales month of all time in August, and that’s on top of an insane record-breaking sales streak that has lasted well over a year. How did we get so hooked on Subaru? Read More →

Posted Friday, September 6, 2013 at 4:11am

Subaru outfits Crosstrek to deliver fuel-saving thrills

The 2014 model arriving this fall won’t include the obvious — the more powerful engines found in the Forester. The Crosstrek will instead become Subaru’s first hybrid with a small electric motor to run parallel with the gasoline engine to boost both acceleration and fuel economy. Read More →

Posted Friday, September 6, 2013 at 4:10am

Outback boxes clever with new diesel

Many brands will claim to have invented the crossover segment. Which one is actually responsible is irrelevant. Subaru has perfected it. Of the seven cars it sells in South Africa, four blend one form of genre with another. Some even cross crossovers. Read More →