Posted Saturday, February 25, 2017 at 8:13pm
A puppy, a college-aged kid and the ability of a car to stop itself. These are some of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza. The company began airing three 60-second spots on national TV this month. Read More →
Posted Thursday, January 5, 2017 at 4:19pm
Ford and Toyota announced Wednesday that they are working with four other car companies to create industry standards for in-car apps, in a move that will likely help to block big tech companies like Apple and Google from having the final say on how motorists connect their devices to their vehicles. The SmartDeviceLink Consortium, as the companies call it, currently consists of Ford, Toyota, Peugeot-Citroën, Mazda, Fuji Heavy Industries (a.k.a. Subaru), and Suzuki on the… Read More →
Posted Thursday, January 5, 2017 at 3:18pm
The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts. How successful? How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start? Read More →
Posted Thursday, January 5, 2017 at 1:14pm
Subaru tends not to mess with the WRX and WRX STI often, but for 2018 the all-wheel-drive rocket gets some performance upgrades enthusiasts can get behind. The base WRX gets revised suspension tuning in an effort to improve both comfort and performance capability –- better handling is always welcome. For those buyers who prefer a manual transmission, Subaru says it has “significantly enhanced” the currently notchy shifter feel of its six-speed transmission with a new… Read More →
Posted Thursday, January 5, 2017 at 11:23am
Magellan®, a leader in GPS navigation, announced today that its Magellan Navi navigation app for connected cars is now available in select 2017 SUBARU models, including the Impreza and BRZ, via the SUBARU STARLINK™ multimedia system. Magellan Navi brings powerful GPS satellite navigation features, the latest maps and routing accuracy by seamlessly connecting the smartphone app to the car’s infotainment display. Magellan Navi is a featured app in the SUBARU STARLINK app, which can be… Read More →
Posted Wednesday, January 4, 2017 at 3:07pm
“The HARMAN Ignite platform is a perfect match for Subaru because it allows us to streamline our process for device management,” said Anthony Landamia, infotainment product manager, Subaru of America. “We are able to introduce and easily deploy new cloud applications and services to our customers. Given HARMAN’s history in on-vehicle and cloud technologies, we’re excited to leverage this platform’s capabilities.” Read More →
Posted Wednesday, January 4, 2017 at 2:05pm
Subaru Rally Team USA announced today Red Bull Global Rallycross (GRC) star Patrik Sandell and former Subaru World Rally Team driver Chris Atkinson will spearhead the factory team’s 2017 rallycross efforts. The two drivers will compete in the 2017 Red Bull GRC at the wheel of 2017 Subaru WRX STI GRC Supercar prepared by Subaru technical partner Vermont SportsCar. “Subaru is very excited to have Patrik and Chris join our factory program,” stated Subaru Motorsports… Read More →
Posted Wednesday, January 4, 2017 at 1:03pm
Subaru of America set its eighth consecutive U.S. sales record in 2016 while topping 600,000 deliveries for the first time. Subaru’s sales reached 615,132 units in 2016, a 5.6 percent increase from the previous record of 582,675 units sold in 2015. Read More →
Posted Sunday, January 1, 2017 at 5:20pm
My obsession with Subaru’s failed F1 engine, a flat-12, has gone on for years, and I had often heard that the motor nearly went on to power Koenigsegg’s first supercar. Now I’ve finally heard the full story. I should have heard this a year ago; that’s when Christian von Koenigsegg first explained it. But I missed it tucked away on Koenigsegg’s own blog. I’ve been busy listening to how the totally-not-a-Bond-villain Swedish supercar genius has… Read More →
Posted Saturday, December 31, 2016 at 2:50pm
In the U.S. automotive market, Subaru is one of the little guys. The Japan-based automaker has a market share of less than 2 percent, and it sold only about 583,000 vehicles nationwide in 2015. But the automaker, whose parent company is Fuji Heavy Industries Ltd., is in the midst of a U.S. sales boom—and the company’s Lafayette auto plant is racing to keep up. Subaru of America Inc. says it expects to end 2016 with… Read More →
