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Subaru News

Posted Wednesday, December 9, 2015 at 8:18pm

How the wildly popular Subaru WRX Concept created a new brand identity

The man who designed the WRX Concept that impressed performance enthusiasts but never made it to production, is also responsible for the Impreza Sedan and 5-Door Concept designs. His name is Mamoru Ishii and he’s Subaru’s chief designer who designed both concepts at Subaru’s studio in Hiroshima, Japan. The bold WRX Concept design is now shaping the brands identity. Read More →

Posted Wednesday, December 9, 2015 at 7:56pm

The Subaru Ascent Could be Your Favorite New 3-Row Crossover

The new large crossover from Subaru will replace the Tribeca in the brand’s lineup, though it will feature a third row of seating along with fresh styling influenced by the Viziv concept. The new seven seat crossover will be built in Indiana and will feature all-wheel drive along with the latest safety technology from Subaru, including driver assistance technology like lane keep assist and automatic forward collision braking. Read More →

Posted Wednesday, December 9, 2015 at 7:49pm

An impressive new flagship for Subaru

TWENTY years after being launched as the world’s first crossover the fifth generation of the Subaru Outback has gone on sale and now with the Japanese company firmly established in the UK as a very credible 4×4 manufacturer the impressive new Outback is set to continue as the firm’s flagship model writes Bryan Longworth. Read More →

Posted Wednesday, December 9, 2015 at 7:40pm

How Subaru uses motorsports to remarkably grow WRX STI interest

Subaru and Subaru Technica International (STI), the motorsports division of the brand are using the WRX STI to brilliantly market their performance cars around the globe. It’s working because the 2016 Subaru WRX and WRX STI performance sedans are leading the entire Subaru lineup in percentage of sales increase for the year. Interest in the WRX/STI sports cars has never been higher in the U.S., Australia, Canada and Europe. Read More →

Posted Wednesday, December 9, 2015 at 7:14pm

Subaru President Doll Earns Motor Trend Person of the Year Award

This was the first time that Motor Trend gave out the Person of the Year award, which is given to the person who ranks No. 1 on its annual power list. Doll was able to move up 40 spots from his ranking last year based on the strength of Subaru sales, with the brand currently experiencing its eighth year of consecutive record sales. Read More →

Posted Wednesday, December 9, 2015 at 7:09pm

Subaru Launches Eighth Annual Share the Love Campaign

Subaru of America, Inc. has launched the eighth annual “Share the Love” campaign, which will run through January 2, 2016. During this time, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer’s choice of the following charities: ASPCA®, Make-A-Wish, Meals on Wheels America and National Park Foundation, or a hometown charity selected by the local Subaru retailer. By the end of this year’s campaign, Subaru will have donated $65… Read More →

Posted Wednesday, December 9, 2015 at 7:03pm

It’s the new Subaru Impreza concept (again)

Subaru dropped another Impreza concept on us at the Los Angeles Auto Show on Wednesday. The company says it will be the first example of its next-generation vehicles, which will be using a modular platform. We’ve seen this concept evolve for a few years now. We first saw the WRX concept in New York in 2013, then we saw the five-door Impreza concept in Tokyo earlier this month. With each showing the car gets a… Read More →

Posted Wednesday, December 9, 2015 at 6:56pm

2015 Subaru XV Crosstrek 2.0i Premium

The 2015 Subaru XV Crosstrek stands out in the small crossover segment for several favorable reasons. One is its unconventional shape and accompanying vibrant exterior paint choices. It’s also more car-like than most competitors, since it’s based on the Subaru Impreza$26,885.00 at TrueCar wagon, but more off-road-ready thanks to a beefed-up suspension and higher ride height. On the tech front, the Crosstrek has a very effective, easy-to-use connected infotainment system. And it’s the only compact crossover that’s available… Read More →