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Subaru News

Posted Saturday, May 5, 2012 at 2:20am

Subaru tells all in new BRZ documentary

Every so often, a car comes along that is different from anything else out there, and the 2013 Subaru BRZ is one of those cars. It may not be the fastest or have the most powerful engine, but for those who appreciate a well designed and engineered car, you’re going to love this car. It might not look too impressive on paper, but once you see this video from Subaru, you can see why it’s… Read More →

Posted Saturday, May 5, 2012 at 2:19am

Review: Subaru’s New Impreza Is the Hipster Corolla

Subaru has always been a niche player in the US market. Building no-nonsense cars with all-wheel drive gets you a loyal following of snowbound northerners, weekend rally drivers, triathletes and Yankee cranks. Outside of those demographics, Subaru is a non-entity: Only those with dissociative identity disorder have ever cross-shopped a Legacy and a Lexus, and the Arkansas Subaru Dealers’ Association could have their annual meeting in a single booth at Shoney’s Read More →

Posted Friday, May 4, 2012 at 2:19am

Subaru Announces PUMA as New Team Sponsor for Three-car Global RallyCross Championship Program.

Subaru of America, Inc. has announced the official sponsorship of sportslifestyle brand PUMA for the Subaru PUMA RallyCross Team. As part of the multi-year sponsorship agreement with Subaru, PUMA becomes the official supplier of team and racewear and an exclusive licensing partner to the team for footwear and apparel. As part of the team sponsorship PUMA has developed custom graphics for the three Subaru WRX STI program cars. Read More →

Posted Thursday, May 3, 2012 at 2:18am

SUBARU BRZ NAMED CAR OF THE YEAR

The Subaru BRZ has been named by Vehicle Dynamics International magazine as ‘Car of the Year’. The Awards’ judging panel – comprised of vehicle dynamicists, automotive engineers and technical journalists – also recognised the role of the BRZ’s development leader, Toshio Masuda, by naming him ‘Dynamicist of the Year’. Read More →

Posted Thursday, May 3, 2012 at 2:18am

Subaru Launches PUMA Rallycross Team With New Video

The Global Rallycross Championship is one of our favorite new forms of motorsport (new to the U.S., anyway), with motocross-like racing for some incredibly fierce rally-bred cars. For 2012, Subaru and PUMA will be joining forces to take on the energy drink makers and other OEMs of the world (including Mirra’s former SRT teammate Travis Pastrana) for the title. Read More →

Posted Thursday, May 3, 2012 at 2:17am

Next Subaru WRX to use electric turbocharger?

Subaru has been trying to figure out the direction for its three-headed monster, as the Impreza and its WRX and WRX STI variants have grown increasingly at odds over the past two generations. Now this gets thrown into the mix: When the new WRX gets released in late 2013, it may ditch the traditional exhaust-gas powered turbocharger for a new, electric design. Read More →

Posted Thursday, May 3, 2012 at 2:17am

It’s the Subaru hatch, natch

Rather than being a stripper version of the high-performance WRX, the Impreza deserves to stand on its own merits. In its fourth incarnation, the Impreza finally has the style, refinement and value to take some of the middle ground away from the Mazda3 and Toyota Corolla Read More →

Posted Tuesday, May 1, 2012 at 2:16am

Record YTD sales for Subaru Canada

Subaru Canada, Inc. (SCI) is pleased to announce its highest ever year-to-date sales with 9,321 units sold in 2012, an increase of 2.2 percent over the previous year. It was also an all-time best month for Subaru Canada’s central region with sales up 1.4 percent over last April, setting a new record with 897 units sold and besting the previous record set during the same month last year. Although overall April results experienced a slight… Read More →