News
Posted Monday, September 8, 2025 at 10:58pm
Through the years, Subaru has earned a name for itself for reasons ranging from its stable boxer engines to symmetrical all-wheel drive system, decent economy, safety, practicality, and success in the World Rally Championship. It’s now also starting to stake a claim as something of an important model of reliability. According to a Consumer Reports ranking based on a subscribers survey, Subaru is the best car brand for reliability, leading a contingent of Japanese car… Read More →
Posted Saturday, September 6, 2025 at 9:26pm
The sound of a turbo spooling, the sight of a slammed Silvia slicing through traffic, or the flash of a tsurikawa charm swinging from a bumper immediately signals JDM culture at work. More than just cars and parts, JDM represents a lifestyle rooted in precision engineering, purposeful performance, and cultural expression. Decades after icons like the Skyline GT-R, AE86, and RX-7 rose to fame, JDM style continues to dominate streets, meets, and digital feeds worldwide. Read More →
Posted Thursday, September 4, 2025 at 9:39pm
DirtFish Women in Motorsport driver Michele Abbate will make her rally debut at next month’s Tour de Forest. Having made history on a racetrack through her stellar career, Michele is excited to make the switch from circuit to stage to drive a DirtFish-liveried, Element Rallysport Subaru BRZ on the Washington-based gravel event (Saturday, October 4). “I’m definitely getting excited now we’re going to have boots on the ground soon,” said Michele, who was both the… Read More →
Posted Wednesday, September 3, 2025 at 9:41pm
Subaru of America, Inc. today announced the automaker was ranked No. 1 overall in the 2025 American Customer Satisfaction Index (ACSI®) Automobile Study. The result highlights Subaru’s strength in safety and dependability among other top-category claims. Subaru earned an overall score of 85, up 2% over last year’s ranking, and pulled ahead of all other brands in the mass-market segment. Read More →
Posted Tuesday, September 2, 2025 at 9:36pm
The TransAmerica Trail (TAT) may be the best adventure you can have in the lower 48 states. It will take you coast to coast with nearly half the journey being off pavement. My wife, Mercedes Lilienthal, and I just did the entire 7,100-plus mile crossing testing the limits of a 2025 Subaru Crosstrek Wilderness in the process. What Is The TransAmerica Trail? Mapped by adventure moto enthusiast, Sam Correro, the TransAmerica Trail was originally intended… Read More →
Posted Tuesday, July 29, 2025 at 10:37pm
HPE (NYSE: HPE) today announced that Subaru selected HPE Cray XD670 servers to orchestrate its image recognition technology and AI. This rollout supports Subaru’s vision of increasing customer value and improving preventive safety—one of the key pillars of the car manufacturer’s comprehensive philosophy. HPE Cray XD670 servers featuring industry-leading and energy efficient direct liquid cooling is expected to accelerate the optimization of AI algorithms, model training, and inferencing for the next-generation EyeSight driver assist system… Read More →
Posted Tuesday, July 29, 2025 at 10:36pm
Friendship is a wonderful thing, especially when it leads to new hobbies and interests. When my best friend Tyus introduced me to rally racing, I knew we had to try and see a race. We had heard of the Dirtfish racing complex in the Snoqualmie Valley and decided we should make our way to the mountains and go see what was up. On July 26, Dirtfish hosted Northwest Rallycross Fest 2025, put on by the… Read More →
Posted Sunday, July 27, 2025 at 10:33pm
Think Subaru, and you’re probably picturing either a flamboyant WRX sedan being flung around a twisty road or a rugged SUV taking the family away on a camping trip. But what about the buyer in search of the most affordable new car they can buy, without any of the frills? Subaru has one more new vehicle left for sale at under $25,000, which competes with other entry-level cars from Toyota and Honda. Let’s find out… Read More →
Posted Friday, July 25, 2025 at 10:26pm
While automotive manufacturers tend to remain secretive when it comes to sharing the special sauce that makes their respective models their own, every now and again they understand that working with another established brand can be a worthwhile exercise in shifting some more hardware. Porsche has been involved in many of these different collaborations, and in the late 1990s, it decided to add the Subaru Legacy to its list of projects. The call Porsche got… Read More →
Posted Thursday, July 24, 2025 at 10:22pm
Financial markets around the world have rallied after Donald Trump announced a trade deal with Japan and speculation that a similar deal would soon be reached with the European Union. Share prices rose sharply in Tokyo, where the Nikkei index of leading Japanese companies increased by 3.5%. European markets followed, with the FTSE 100 gaining 0.4% to close at a fresh record high of 9,061. US markets posted further gains with the Dow Jones rising… Read More →
