Subaru News

Posted Thursday, June 21, 2018 at 12:03am

Bears destroy another Subaru in Steamboat

Residents are being reminded to lock their car doors after a black bear broke into a Subaru Outback and destroyed it. “It’s the worst one we’ve ever seen,” said Custom Color owner Dave Mihaich, who, over the years, has done work on cars that were damaged by bears. Read More →

Posted Monday, May 28, 2018 at 11:14pm

Subaru EyeSight Father Returns in Stereo Vision

ITD Lab, a 20-person startup based here, is pitching “Intelligent Stereo Camera (ISC)” technology for applications ranging from ADAS, autonomous vehicles, and drones to construction machines and industrial robots. ITD Lab’s secret weapon is CTO Keiji Saneyoshi, a father of Subaru’s EyeSight. Saneyoshi was the principal engineer behind Subaru’s original stereo vision system, “Stereo Range Imager.” Saneyoshi’s team at Subaru then developed the first driver-assist system to use only stereo cameras to detect objects such… Read More →

Posted Wednesday, May 23, 2018 at 11:19pm

ARA Olympus Rally: Patrik Sandell, Per Almkvist, Subaru take top honors

Subaru Rally Team USA drivers Patrik Sandell and Per Almkvist overcome Day 1 troubles to win Olympus Rally, their first win in the American Rally Association. Jeff Seehorn and Karen Jankowski put on a flawless performance to take second place overall and first in the Limited 4wd class. The win propels Seehorn and Jankowski into the lead of the ARA National Championship Series, ahead of David Higgins and Craig Drew. DirtFish drivers Sam Albert and… Read More →

Posted Monday, May 21, 2018 at 11:16pm

2019 Subaru Ascent First Drive

t’s been almost five years since Subaru had a midsize SUV in its lineup, creating a void for the brand’s loyal customers seeking a three-row family-friendly crossover. That’s all changed with the introduction of the new 2019 Subaru Ascent, which goes on sale this summer. The Ascent is powered by a 2.4-liter turbocharged four-cylinder engine that produces 260 horsepower and 277 pound-feet of torque. A continuously variable automatic transmission (CVT) sends power to all four… Read More →

Posted Monday, May 21, 2018 at 11:08pm

2019 Subaru Ascent first drive review: Finally, a proper 3-row SUV

You might remember the Tribeca, Subaru’s first stab at a three-row crossover SUV. New for the 2006 model year, it stumbled out of the gates with its controversial looks, soldiering on as a slow seller until being axed in 2014. An uncharacteristic one-and-done dud for Subaru, few people lamented the model’s demise. Of course, from failures often come grand successes, and with America’s midsize SUV market once again a hot commodity, Subaru is reinvesting in… Read More →

Posted Tuesday, May 15, 2018 at 11:23pm

Forget Everything You’ve Heard — Fear Doesn’t Sell

Sixty percent of Subaru owners have dogs. So in 2008, when the company decided to sponsor Animal Planet’s Puppy Bowl, it made a major break from previous advertising campaigns — ones that showed drivers with other cars getting stuck in the snow, for example. Alongside a pledge to donate $250 to charity for every car sold, the company began to understand how to appeal to its core audience through their own interests — and how… Read More →

Posted Tuesday, May 15, 2018 at 11:21pm

What Do You Want To Know About The 2019 Subaru Ascent And Its 19 Glorious Cupholders?

The 2019 Subaru Ascent, Subaru’s largest SUV to date, became instantly famous for one statistic: 19 cupholders, which works out to nearly 2.5 cupholders per seat. It’s as if they know us! They really, really know us. One Big Gulp is not enough for America. Heck, 19 Big Gulps may not even be enough, but it’s a start. I’m off to test those cupholders and the car attached to them. What do you want to… Read More →

Posted Monday, May 14, 2018 at 10:55pm

Subaru Takes Home Class Victory in Nürburgring 24-Hour Race

Subaru Canada, Inc. (SCI) is pleased to announce that its parent company’s motorsports subsidiary, Subaru Tecnica International (STI), finished first in its class at the 2018 Nürburgring 24-Hour Race in Germany. Entering a car based on a mass-production WRX STI, dubbed the Subaru WRX STI NBR Challenge 2018, the team overcame a number of mechanical- and weather-related issues to complete 112 laps of the famed 25.3-kilometre track on its way to the SP-3T class win.… Read More →

Posted Monday, May 14, 2018 at 10:48pm

Profit drop in once reliable N.A. drags down Subaru

North America, long the earnings engine for Subaru Corp., turned into a drag on profits amid spiraling incentives due to increased competition in the crossover segment. Subaru is still on pace for its 10th straight year of record U.S. sales. But the company is spending more to move the metal. Those higher outlays hurt parent company profits, which declined for the second straight year, mostly on tumbling results in North America. Read More →

Posted Friday, May 11, 2018 at 10:40pm

Japan’s Subaru sees profit slide on stronger yen, rising marketing costs

Japan’s Subaru Corp (7270.T) on Friday forecast a third-straight year of falling operating profit as it expects a stronger yen and increased marketing costs in the United States to offset higher global car sales. Subaru and bigger rivals including Toyota Motor Corp (7203.T) and Honda Motor Co Ltd (7267.T) are bracing for a slide in operating profit due to a stronger yen, which can squeeze earnings repatriated from abroad. It also raises costs of exported… Read More →