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Posted Thursday, September 19, 2024 at 9:01pm

The Irish crew who proved a point to America

I don’t mind admitting it: I thought it may have been a case of ambition overtaking ability. As accomplished a WRC2 driver as Josh McErlean is, aiming to challenge the Subaru Motorsports USA outfit in America was a brave target – simply because they rarely, if ever, get beaten. I equally don’t mind admitting I was wrong. Very wrong. McErlean may not have got the result at Overmountain Rally Tennessee, but he certainly made the… Read More →

Posted Wednesday, September 18, 2024 at 8:58pm

Where Exactly Does Subaru Make Its SUVs and Cars?

Subaru is a brand that has not only cemented itself in rally racing history, but it is also the go-to automaker for capable all-wheel-drive vehicles. The Japanese manufacturer has a long history that spans over 50 years and is going strong into the future with its Boxer-powered cars and SUVs. The carmaker first entered the automotive world in 1954, but it wasn’t until 1968 that it started producing cars in America. Read More →

Posted Tuesday, September 17, 2024 at 10:15pm

Semenuk wins his third ARA title despite Pastrana defeat

randon Semenuk has sealed a third consecutive American Rally Association National championship title on Overmountain Rally Tennessee, despite being beaten by Subaru Motorsports USA team-mate Travis Pastrana. Pastrana took victory on the all-new ARA event by 18.3 seconds as multiple flat tires cost Semenuk over a minute, but victory on the powerstage was enough to secure the Canadian and co-driver Keaton Williams another championship title. There was also success for Richo Healey and DirtFish instructor… Read More →

Posted Thursday, September 12, 2024 at 10:04pm

The Police Officer’s Choice: A Prodrive-Built Impreza On The Streets Of Tokyo

Mention the name ‘Impreza WRX’ to any British police officer of a certain age and watch them flashback to late-night smash-and-grab robberies and high-speed pursuits. Subaru’s rally-bred sedan was the getaway car of choice for a generation of criminals tormenting UK law enforcement. The Impreza’s durability, honed over gruelling World Rally Championship special stages, made it equally adept at surviving the chaos of being driven through shop windows – and then evading capture. Read More →

Posted Wednesday, September 11, 2024 at 9:54pm

Subaru Motorsports USA Teams Chase ARA Championship at Overmountain Rally Tennessee

After picking up their first win of the 2024 American Rally Association (ARA) season at the Ojibwe Forests Rally, Subaru Motorsports USA driver and extreme sports legend Travis Pastrana and co-driver Rhianon Gelsomino have set the table for an exciting back half of the 2024 ARA calendar. Their pursuit of two-time defending ARA champions and Subaru Motorsports USA teammates Brandon Semenuk and Keaton Williams continues at the 2024 Overmountain Rally Tennessee September 13-15. Read More →

Posted Tuesday, September 10, 2024 at 11:04pm

Will a WRC driver answer America’s biggest rallying question?

The debate has raged from top to bottom, and from coast to coast in America. But in Johnson City this week, there’s every chance we’re going to get some clarity. The discussion? Open class versus Rally2: which is America’s fastest rally car? Subaru’s WRX has dominated the ARA series since Barry McKenna took the title in an R5 car in 2020. A Rally2 victory is, of course, not unheard of – Citroën C3 driver Ricardo… Read More →

Posted Monday, September 9, 2024 at 11:01pm

Subaru’s Data Detour: From Data Junkyard to Joyride

Subaru, known for its rugged all-wheel-drive vehicles, has embarked on a journey as challenging as any off-road adventure: conquering the chaos of siloed data. With Informatica’s AI-powered Intelligent Data Management Cloud (IDMC) at the wheel, Subaru is shifting gears from data disarray to a streamlined, customer-centric operation. Read More →

Posted Friday, September 6, 2024 at 10:58pm

Subaru and Panasonic Energy to Begin Preparation for Supply of Automotive Lithium-ion Batteries and Joint Establishment of New Battery Factory in Japan

Subaru Corporation (“Subaru”) and Panasonic Energy Co., Ltd. (“Panasonic Energy”), a Panasonic Group Company, today announced plans to prepare for the supply of automotive lithium-ion batteries and joint establishment of a new battery factory in Oizumi, Gunma Prefecture, Japan. Panasonic Energy will supply its next-generation cylindrical automotive lithium-ion batteries for the battery electric vehicles (BEVs) Subaru plans to produce from the latter half of the 2020s. This follows their conclusion of a basic cooperative agreement… Read More →

Posted Thursday, September 5, 2024 at 10:57pm

SUBARU EARNS TOP RANKING IN 2024 AMERICAN CUSTOMER SATISFACTION INDEX SURVEY AUTOMOBILE STUDY

Subaru of America, Inc. today announced the automaker was ranked number one overall in the American Customer Satisfaction Index Survey (ACSI) Automobile Study 2024, increasing its position from last year with an ACSI® score of 83. This overall score marks a tie with one other automaker in the mass-market segment and two others in the luxury segment. Read More →