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Posted Wednesday, July 16, 2025 at 10:14pm

Semenuk proves his point in Finland cameo

Ten hours transatlantic made for something of a bleary-eyed transit through Helsinki, but when Brandon Semenuk woke, there was no doubting where he was. Good morning Jyväskylä. You never forget your first trip to Finland. It’s the sauna in the corner of your hotel room, the midnight sun, pickled herring for breakfast, road signs to Lahti and mile after mile of road-side lupins. But for a driver, it’s the first time you fly Finnish airspace.… Read More →

Posted Wednesday, July 16, 2025 at 10:13pm

From PA to MO: ARA Competitors Conquer Summer Regional Rally Double-Header

This past weekend, the American Rally Association (ARA) celebrated an exciting mid-summer doubleheader, with two events taking place 900 miles apart: the Waste Management Susquehannock Trail Performance Rally (STPR), an ARA Eastern Championship Super Regional based in Wellsboro, Penn., and the Missouri Ozark Rally (MOR), an ARA Central Championship Regional located in Steelville, Mo. Together, the events featured more than 200 competition miles across four race days, with 40 teams and nonstop excitement for fans… Read More →

Posted Tuesday, July 15, 2025 at 10:46pm

Travis Pastrana and Rhianon Gelsomino Teach Us the Art of Co-Driving

Sometimes co-drivers start out behind the wheel before switching to the support role. “A lot of times it would be a driver that runs out of money,” Gelsomino said. “With co-driving, you need a suit, helmet, boots, and you can co-drive, whereas the driver needs a car.” When drivers begin hitting budgetary constraints in the famously expensive world of motorsports, she suggests they shift their focus. “Learn to be a co-driver, learn what rally is,… Read More →

Posted Tuesday, July 15, 2025 at 10:44pm

Riding With Travis Pastrana in a Subaru Rally Car Is Chaos at Its Most Graceful

I am not a thrill seeker, and nobody would ever describe me as one. I drive slower than anyone I know who cares about cars. On the other end of the spectrum is Travis Pastrana. He’s the foremost authority on risk-taking, and he’s here, at the 2025 Goodwood Festival of Speed’s Forest Rally grounds, conducting stage runs with lucky passengers in the Subaru WRX ARA25 rally car. This is the same machine that competes in… Read More →

Posted Monday, July 14, 2025 at 10:43pm

Whether Rallying or on Tarmac at Goodwood, Subaru Just Wants to Go Fast

Subaru will reveal its new compact electric crossover this week—yes, it’s called Uncharted—and the Trailseeker will give Subaru shoppers a battery-electric option larger than the Solterra in early 2026. But it’s the internal-combustion models (all hail the boxer!) like the Outback, Forester, and later the top-selling Crosstrek that pushed Subaru from a sleepy 188,000 US sales in 2008 to nearly 668,000 units last year. This astronomical growth has helped fund motorsports efforts for the Japanese… Read More →

Posted Sunday, July 13, 2025 at 10:42pm

Subaru’s Dog Commercials Are More Than Just Cute Read More: https://www.jalopnik.com/1907602/subaru-dog-marketing-campaign-commercials/

f you’ve recently attended a major auto show, Subaru’s immersive national park-inspired display, featuring faux rocks and trees, is hard to miss. Beyond showcasing Subarus in their “natural habitat” by emphasizing the outdoorsy spirit of the brand, Subaru has a fenced area for rescue dogs available for adoption. Although most people won’t directly interact with the brand at an auto show, they are likely to encounter Subaru through commercials. Using cute puppies to promote products… Read More →

Posted Saturday, July 12, 2025 at 10:41pm

The American Rally Association Is Starting a National Rally Training Center

Like many motorsports, rally doesn’t hold the same popularity here in the United States as it does in Europe or Asia. But that doesn’t mean organizations like the American Rally Association are accepting stagnation as a standard for one of the more accessible forms of motorsport. Instead, the American Rally Association (ARA) is putting its money where it matters, as the governing body announces a major investment into growing the sport. Namely, a National Rally… Read More →

Posted Friday, July 11, 2025 at 10:39pm

2025 Subaru Forester Hybrid First Test: Just What the Dr. (Marten) Ordered

During our First Look at the long-awaited 2025 Subaru ForesterHybrid, we expressed high hopes this would be the one. That the electrified Forester would be the fun-to-drive Forester. Sure, power is only up 14 horses, and total system torque has never been published, but the primary electric motor makes 199 lb-ft, and the engine makes 154, so there’s no way that planetary combiner doesn’t end up whomping the gas model’s 178 lb-ft, right? Then we… Read More →

Posted Thursday, July 10, 2025 at 10:36pm

Subaru Teases New EV SUV Called Uncharted Ahead of July 17 Debut

Subaru’s stable of electric vehicles is about to triple in the next year, growing from one to three. The company has been selling the Solterra for a few years now, which recently got a notable refresh. That was followed up by the reveal of the Subaru Trailseeker, a longer and more outdoorsy alternative to the Solterra. What’s notable is that both of those EVs are rebodied Toyotas, which could be the case with the forthcoming… Read More →

Posted Tuesday, July 8, 2025 at 10:14pm

Subaru Motorsports USA Returns to Goodwood Festival of Speed, Aiming for Shootout Glory and Rally Stage Thrills

The legendary Goodwood Festival of Speed (FOS) returns July 10–13, and Subaru Motorsports USA is set to make its mark once again. With a proven track record and fan-favorite drivers at the helm, the team is coming back to the South of England with eyes on the podium—and continuing a lineage that helped shape rally history. After a breakout debut at the 2024 Festival where Scott Speed and the blistering WRX: Project Midnight recorded the… Read More →