Subaru News

Posted Friday, October 25, 2019 at 11:11pm

An Off-Road Review of the Subaru Forester Touring

I’m strapped into the rear seat of a 2019 Subaru Forester Touring, an all-wheel-drive SUV, anxiously awaiting the start of the 2019 Oregon Trail Rally recce day. Recce, otherwise known as reconnaissance, is a pre-rally driving activity that allows teams to run each stage’s course to scout the roads and write their own pace notes, an integral part of rallying; it’s created to help drivers understand changes in the road and surrounding areas, so when… Read More →

Posted Thursday, October 24, 2019 at 11:10pm

Subaru WRX STI EJ20 Final Edition Bids Adieu to EJ Engine Family

At the 2019 Tokyo auto show, Subaru unveiled the WRX STI EJ20 Final Edition as a farewell to the EJ engine family, which will be discontinued at the end of the year. The car is based on the Japanese-spec WRX STI Type S painted in World Rally Blue Pearl and sporting gold 19-inch BBS alloy wheels, paying tribute to Subaru’s rally heritage. Other distinguishing cues include red exterior accents on the front grille and rear… Read More →

Posted Sunday, October 20, 2019 at 11:15pm

Over 85 Percent Of All Wagons Sold Here Are Subaru Outbacks

The Subaru Outback sells well for its segment. In fact, according to J.D. Power data referenced in a CNBC video on the U.S. wagon market, the Outback makes up basically the entire U.S. wagon market. To be clear, that market is still incredibly small. The data shows that wagons represent 1.4 percent of all U.S. sales, with the Outback accounting for 1.2 percent of all U.S. sales on its own. Put another way, 85 percent… Read More →

Posted Friday, September 27, 2019 at 1:38pm

Subaru Didn’t Plan to Sell Many Ascents, but Subaru’s Expectations Were Far Too Modest

Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so,… Read More →

Posted Friday, September 27, 2019 at 1:35pm

Subaru of America Achieves Second Major Recycling Milestone In Less Than Six-Months

Subaru of America, Inc. today announced that thanks to its motivated Subaru retailers and their environmentally conscious customers, in less than six-months it has doubled the recycling milestone it celebrated in February through the automaker’s environmentally-focused philanthropic initiative, Subaru Loves the Earth. In partnership with TerraCycle®, the world’s leader in the collection and repurposing of complex waste streams, an additional one-million pieces of waste have been diverted from landfills, bringing the grand total to two-million recycled… Read More →

Posted Friday, September 27, 2019 at 1:32pm

The 2020 Subaru Outback has become a family hauling staple

Introduced six generations ago in 1994, with marketing featuring “Crocodile Dundee” star Paul Hogan, it marked a change in direction for the brand, which had been intent on chasing Toyota and was failing. Instead, the Outback saved Subaru, as the car’s success led the brand to refocus on selling all-wheel drive as a unique selling point in its cars. In 1994, that was unique. Twenty-five years later, it still is, at least in cars. Read More →

Posted Thursday, September 26, 2019 at 1:29pm

Subaru To Reveal WRX STI Final Edition

It’s the end of the road for the WRX STI, in its current form, that is. But before WRX fans in the U.S. and Europe start having heart attacks that no more STI’s are coming, don’t worry. The car I’m referring to here is the Japanese-spec model with the EJ20 2.0-liter turbo boxer engine, not the 2.5-liter that you get. Read More →

Posted Wednesday, September 25, 2019 at 1:28pm

Subaru Has Been Building Cars In America For 30 Years

Subaru has hit a few major milestones in 2019. Just last month, the company had its best sales month ever in the US, selling 70,039 vehicles. Then this month, Subaru hit another milestone by selling its 10 millionth vehicle in the US, a 2019 Impreza. And the major achievements for Subaru just keep on coming with the Japanese automaker announcing the six millionth vehicle has rolled off the assembly line at its Indiana plant. Read More →