Subaru News

Posted Thursday, March 1, 2012 at 10:30pm

Drive Thru Seats Canines Behind the Wheel in Subaru Ad Campaign

Drive Thru, a full-service production and digital post production house, recently partnered with ad agency Carmichael Lynch and production company harvest to deliver four clever Subaru spots that conceptualize outdoor activities dogs might enjoy if they owned a Subaru, in addition to a “behind-the-scenes” video directed by “Ziggy” the dog. All four spots, directed by the Hoffman Brothers, mark Drive Thru’s third consecutive year contributing post production to Subaru’s ongoing “Dog Tested. Dog Approved.” campaign… Read More →

Posted Thursday, March 1, 2012 at 10:30pm

Large crowd enjoys rally in Steelville

Rally racing in Steelville was enjoyed by large crowds who came out to see the cars and drivers up close at the Parc Exposé and on the roads throughout the area as they raced through the region. Ken Block, along with Monster World Rally Team member Alex Gelsomino, took his sixth Rally in the 100 Acre Wood title in the races held on February 24-25 in Steelville and the surrounding area. Read More →

Posted Thursday, March 1, 2012 at 10:29pm

Toyota lead developer confirms droptop FT-86

Around the Autoblog virtual office, the Toyota GT-86 is among the most eagerly awaited new models this year. So when we spotted a report in AutoBild that Tetsuya Tada, the chief engineer of the car, has confirmed that a convertible is coming, we got excited. Read More →

Posted Thursday, March 1, 2012 at 10:29pm

No longer o-kei, Subaru steps away from minicar production

Subaru is walking away from minicars. According to, parent company Fuji Heavy Industries is looking to concentrate its efforts small and mid-sized vehicles moving forward. While Japan still enjoys a thriving kei car market, the vehicles aren’t as profitable as their larger counterparts and require the same level of engineering commitment. Fuji will focus on the company’s drivetrain development as well as improving vehicle safety with the cash it saves from creating new minicars. Read More →

Posted Thursday, March 1, 2012 at 10:28pm

Subaru top maker in Consumer Reports ratings

Driven by what Consumer Reports called “wave of impressive redesigned models in the last few years,” Subaru earned the top score overall in the magazine’s report cards for 2012 for 13 major automakers. The report cards – in the April issue due on sale March 6 – are based on performance, comfort, utility and reliability in the magazine’s testing and consumer survey. Read More →

Posted Thursday, March 1, 2012 at 10:28pm

Subaru of America, Inc. Reports Record February Sales

Subaru of America, Inc. today reported record sales for February 2012 totaling 25,374 vehicles, a 17 percent gain over February 2011. The company also reported year-to-date sales of 25,374, a 19 percent gain over prior year. Read More →

Posted Thursday, March 1, 2012 at 10:28pm

Subaru, The Road-Gripping Brand, Gets Its Moment

Subaru has always been the well-regarded, but often overlooked runner-up to big Japanese names like Toyota, Honda and Nissan. But with the big players stumbling over the past few years, Subaru has darted around them to take a big prize. This week, Consumer Reports named Subaru as the top-quality brand in its list of the best vehicles for 2012. That not only brings bragging rights, but can also lead to sales. Read More →

Posted Wednesday, February 29, 2012 at 10:27pm

2012 Subaru Cherry Blossom Festival of Greater Philadelphia March 23 – April 21

What’s noisy, delicious, dramatic, playful, inspiring, thought provoking, and pink and white all over? It’s Philadelphia’s own Subaru Cherry Blossom Festival, celebrating its fifteenth year this spring, from March 23 to April 21. The Japan America Society of Greater Philadelphia presents events for all ages, many of them free, throughout the region — from Center City to the Main Line, King of Prussia to Fairmount Park. Read More →