Subaru News

Posted Friday, February 24, 2012 at 10:19pm

Subaru Launches Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling

–February 24, 2012: Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, First Car Story, features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice. Through Facebook, Twitter, or email, users can share their video… Read More →

Posted Thursday, February 23, 2012 at 10:19pm

2012 Subaru Impreza launched

The fourth-generation Subaru Impreza hatch and sedan have been launched in Australia today after months of production delays following last year’s Japanese tsunami. Read More →

Posted Thursday, February 23, 2012 at 10:18pm

Subaru celebrates 40 years of all-wheel drive

A one-horse open sleigh ride over tree-lined, snow-covered trails may make a prefect winter wonderland for some. For others, the daily commute over snow-covered, traffic-snarled roads is an experience of a different kind. Read More →

Posted Thursday, February 23, 2012 at 10:17pm


As previously discussed, Subaru was always going to struggle to have its voice heard against Toyota with the whole GT 86/BRZ fraternal rivalry. But sticking a turbo and big wings on it and going racing in the Japanese Super GT looks like a good policy. Read More →

Posted Monday, February 20, 2012 at 10:15pm

Wasser: New Impreza sparks Subaru sales surge

I’ve been a Subaru owner, proponent and fan for so long it makes me sick to think about it. Not because my affinity for the brand and its vehicles was misdirected, but because recalling my first Subaru reminds me how old I am. Read More →

Posted Sunday, February 19, 2012 at 10:15pm

Subaru BRZ GT300 Takes on Fuji Speedway – Videos

In preparation of the 2012 Super GT series that will start at the end of March, Subaru and other teams have already started testing their new vehicles for this year’s season. Fortunately the weather cooperated for at least one good day of testing for Subaru, and we look forward to seeing all the new cars this year and how well they’ll be doing. Read More →