News
Posted Wednesday, May 28, 2025 at 9:38pm
Subaru is joining a growing list of automakers engaging in the practice of midyear price increases by spiking costs for nearly every product in its lineup. Depending on the model, prices were raised between $750 and $2055, according to a now-deleted notice posted to a dealer website. The electric Solterra, which Subaru struggles to sell in large numbers, is the sole model that avoided this round of price hikes. Read More →
Posted Tuesday, May 27, 2025 at 9:36pm
t’s the ultimate market research, with a shot at winning the Headwaters Regional Rally for a seventh time all rolled into one. That’s why Steve Gingras was behind the wheel of his NA4WD Subaru Impreza in Walker, Minnesota recently. A rally driver of some repute, it’s Gingras’ work as co-chairman of the Lake Superior Performance Rally for which he’s more widely known these days. That’s what made May 17 something of a busman’s holiday in… Read More →
Posted Monday, May 26, 2025 at 9:16pm
Numbers and perceptions are big motivators for how we see things and the world, and it’s the same in the automotive world. But when a carmaker sells 10 million units every year, it’s easy to say that there is no competition and that no one else can hold a candle. Because bigger is always better, right? Toyota is a global leader when it comes to vehicle sales and the sheer volume of its extent. Yet,… Read More →
Posted Sunday, May 25, 2025 at 9:09pm
For some, disconnecting from the world with your spouse sounds like a nightmare. For us, the TransAmerica Trail is paradise. Would any of you jump at the chance to take a month-long, 7,100-mile trip in the middle of nowhere with your significant other? How about camping and living off the grid in a vehicle nearly the entire time? There’d be creepy crawlers, curious critters, and lots of navigating. My husband, Andy Lilienthal, and I are… Read More →
Posted Saturday, May 24, 2025 at 9:06pm
Subaru Motorsports USA came out swinging at the tough Oregon Trail Rally, putting both of its factory teams on the podium after a wild weekend of racing. The crews battled through everything from slick tarmac stages at Portland International Raceway to punishing high-speed gravel, showing off what their WRX rally cars can do in the American Rally Association (ARA) championship. Read More →
Posted Friday, May 23, 2025 at 9:03pm
Subaru Corporation is pleased to announce that Subaru has been recognized for the third year in a row as one of the top three brands on Forbes’ 2025 Best Brands for Social Impact list, including the distinction of being the top-ranked brand in the automotive category. Created in partnership with customer-insights company HundredX, the list highlights companies that consumers feel are the most dedicated to giving back to their communities. This recognition reflects Subaru and… Read More →
Posted Thursday, May 22, 2025 at 9:01pm
Back when Subaru last redesigned the WRX, my first drive didn’t exactly leave me super impressed. Instead of leaning into its WRX-ness for the final gas-only iteration, it seemed like Subaru had tried a little too hard to attract BMW 3 Series buyers. The result, at least the version I drove, was a car that felt like something neither the 3 Series crowd nor traditional WRX buyers would be happy with. As someone who was… Read More →
Posted Thursday, May 22, 2025 at 9:00pm
If our staff is any indication, the Venn diagram of automotive enthusiasts and photography/video nerds overlaps in a major way. Maybe it’s the emphasis on design in the car industry, or that the same person who finds joy behind the wheel also finds a kind of mechanical satisfaction in using a good camera. Or maybe people just love cars and want to immortalize their memories and share them with others. Whatever the reason, your author… Read More →
Posted Tuesday, May 20, 2025 at 8:27pm
Javier Olivares knew the time was there. He just needed to find it. It sat in the Oregon gravel between Emerson Loop Road and Fifteen Mile Road. Shortly before six on a sunny Sunday evening, the Ford Fiesta Rally2 driver unlocked that pace and landed a superb Oregon Trail Rally RC2 win. Škoda driver Ryan Booth arrived into round three on the crest of a wave following dominant class performances in Missouri and Washington (he… Read More →
Posted Saturday, May 17, 2025 at 10:49pm
Subarus and I go way back. I learned how to drive at age 11 on a GL wagon in the woods in Maine. Later, I built my own rally course out there and borrowed a cast-off Fast & Furious WRX STI to relive my childhood (but better). I’ve ridden with rally god Petter Solberg in Spain and driven the current WRX TR on the Targa Florio roads in Sicily. So, perhaps the 2024 WRX Premium… Read More →
