News
Posted Thursday, March 5, 2026 at 9:56pm
The switch to EVs has a lot of people wondering if they can still handle real-world conditions without spending a fortune. The 2026 Subaru Uncharted EV delivers that familiar Subaru toughness in an electric crossover that actually fits most budgets. It starts at $34,995, which is the lowest entry price in Subaru’s current EV lineup, and the base model offers more than 300 miles of estimated range. That combination makes it realistic for everyday driving… Read More →
Posted Wednesday, March 4, 2026 at 8:59pm
He’s a four-time American champion – the defending champion – but this year Keaton Williams has swapped a Subaru race seat for a management role at Standard Motorsports. In this week’s SPIN, The Rally Pod, the Briton talks through his decision to move into management slightly earlier than planned. Dividing his time between Shropshire, England and Charleston, South Carolina, Williams will be working alongside Standard Motorsports owner Ryan Booth – one of America’s fastest drivers… Read More →
Posted Wednesday, March 4, 2026 at 8:57pm
Subaru Corporation (OTCMKTS:FUJHY – Get Free Report)’s share price gapped down before the market opened on Tuesday . The stock had previously closed at $9.09, but opened at $8.13. Subaru shares last traded at $8.38, with a volume of 100,734 shares. Separately, Zacks Research raised Subaru from a “hold” rating to a “strong-buy” rating in a research report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, one… Read More →
Posted Wednesday, March 4, 2026 at 8:38pm
Subaru identified truck driver shortages and transport capacity constraints as some of the biggest challenges facing automotive logistics in Japan, and hopes that through its partnership with Ogaki-based Seino Transportation it can overcome these issues and optimise operations. Upon establishing their partnership, the first priority for the two companies was to consolidate the long-distance transportation of automotive parts for EVs manufactured at Subaru’s Gunma Yajima Plant. Subaru began production of the Trailseeker model (marketed in… Read More →
Posted Wednesday, March 4, 2026 at 8:37pm
Subaru of America, Inc. (SOA) today reported 45,113 vehicle sales for February 2026, an 8.2 percent decrease. With a short selling month and severe storms impacting key, high-volume markets, February still proved to be a record high for the Subaru Forester. The model achieved its best February ever with 17,919 vehicles sold, up 24.9 percent over the previous year. Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru and our retailers remain… Read More →
Posted Tuesday, March 3, 2026 at 10:19pm
During the 5th Annual Race Industry Week, Preston Osborn, competition director of the American Rally Association (ARA), shared an in-depth look at the organization’s rapid growth, dedication to grassroots motorsport, and ambitious vision for the future. With the 2026 season already underway, Osborn emphasized the ARA’s unique ability to balance professional and grassroots participation while fostering a growing interest in rallying across the United States. Read More →
Posted Tuesday, March 3, 2026 at 10:18pm
Former World Rally Championship driver Tom Williams returns to the American Rally Association National Championship in 2026, driving a Škoda Fabia RS Rally2 for Standard Motorsport. The Englishman, and co-driver Ross Whittock, won the ARA’s RC2 category in a Ford Fiesta Rally2 back in 2022, but haven’t competed in the United States since 2023’s Southern Ohio Forest Rally. However Toyota’s entry, among an increased volume of Rally2 entries, has tempted Williams back to fight for… Read More →
Posted Tuesday, March 3, 2026 at 10:16pm
In customer clinics where Subaru showed regular-degular people the 2026 Trailseeker, most of them apparently guessed it was a Subaru even though the badges were covered up, according to the automaker. Pull quotes with descriptors given by said customers like “rugged and adventurous” and “spacious and versatile” are shown to us during Subaru’s morning presentation on our drive day for the brand’s new electric wagon, followed by lots of psychographic data about how genuinely outdoorsy,… Read More →
Posted Tuesday, March 3, 2026 at 10:13pm
Subaru’s STI performance arm “is not dead”, its Australian boss claims, saying there is still plenty happening behind the scenes. At the Tokyo Auto Salon in January, Subaru revealed a new special edition of the Subaru WRX sports sedan – the WRX STI Sport# – but without a rear wing or more power, and the results left fans wanting. Performance enthusiasts had got their hopes up that the reveal would be the rebirth of the… Read More →
Posted Tuesday, March 3, 2026 at 10:12pm
As a relatively small automaker, Subaru lacks the resources for its own EV development program, so the company has partnered with Toyota on its previous EV models such as Solterra. The new compact Subaru Uncharted EV shares its underpinnings with Toyota’s bZ EV. Toyota led development on the car, and it is built in a Toyota factory. The bigger Subaru Trailseeker, on the other hand, saw much more Subaru input, though Toyota is also involved.… Read More →
