Subaru News

Posted Monday, February 1, 2021 at 10:30pm

Truck Spears Into Subaru On Slippery Road, Both Vehicles Slide Down Embankment

Five people were injured following a crash in Big Cottonwood Canyon, Utah on January 24, with the entire incident being caught on the dashcam of a nearby vehicle. The video shows the driver of a large pickup truck traveling up the mountain lose control of the vehicle around a gentle bend. Unable to recover the out-of-control truck, the driver rams into a Subaru traveling in the opposite direction, pushing it over the edge and down… Read More →

Posted Friday, January 29, 2021 at 10:27pm

Subaru’s Last Purely Gasoline-Powered Car Will Be The Hottest-Ever WRX STI

Subaru, however, announced last year that it plans to become carbon neutral by 2050. Okay, all of these carbon neutral goals are well and good, but what does this mean in the real world. In Subaru’s case, it means that the next WRX STI, due to land in showrooms in spring 2022, will be the last pure gasoline-powered — and turbocharged of course — car the brand makes. Forever! That’s it. Read More →

Posted Thursday, January 28, 2021 at 10:26pm

Subaru Of America, Inc. Earns 100 Percent In 2021 Corporate Equality Index For Fifth Consecutive Year

Subaru of America, Inc. today announced that the Human Rights Campaign has awarded the automaker a score of 100 percent on its Corporate Equality Index, making it the fifth consecutive year and eighth year overall that SOA has earned top marks on the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality. Read More →

Posted Monday, January 25, 2021 at 10:40pm

Taiwan says asking chip firms to help ease auto chip shortage

Taiwan’s Ministry of Economic Affairs said on Sunday it has received requests through diplomatic channels to help ease a shortage of chips for the auto sector and that it has asked local tech firms to provide “full assistance.” Automakers around the world are shutting assembly lines because of a global shortage of semiconductors that in some cases has been exacerbated by the former Trump administration’s actions against key Chinese chip factories, according to industry officials. Read More →

Posted Monday, January 25, 2021 at 10:38pm

Analysis: Subaru staying in Europe despite 2020 “disaster”

While most brands recorded substantial falls in registrations across the country, due to the pandemic, Subaru (which is run in the UK and Europe by British independent importer International Motors) was the hardest hit of any, with a year-on-year decrease of more than 68% compared with 2019. It shifted only 951 cars last year, compared with just under 3000 the year before. In August, Subaru’s 69 UK dealers clocked up just 34 registrations between them. Read More →

Posted Saturday, January 23, 2021 at 10:33pm

Did We Catch The New Toyota Celica Out Testing?

We were recently sent a short video showing an unidentified test car traveling on Westbound I-94 in Detroit, Michigan, not far from Ford’s corporate headquarters in Dearborn. Initially, we believed it to be the next-generation Ford Mustang (codenamed S650), rumored to be in development. After reviewing the footage, we now believe this to be another upcoming sports car, the 2022 Toyota 86. The car was spotted driving in a pack of Mustangs, all of which… Read More →

Posted Saturday, January 23, 2021 at 10:26pm

Subaru expands Feeding America donation, advertising

Subaru of America has launched a fresh round of advertising centered around a new donation to nonprofit Feeding America amid the COVID-19 pandemic. The Camden, N.J.-based unit of Japan’s Subaru, along with its two independent distributors — Subaru of New England and Subaru Distributors Corp. — said they will be donating a total of 100 million meals, or roughly $10 million, to Feeding America. Read More →

Posted Thursday, January 21, 2021 at 9:21pm

Prodrive restore Rally Japan winning Subaru

Petter Solberg’s 2004 Rally Japan winning Subaru Impreza S10 has been immaculately reborn courtesy of Prodrive Legends. It’s the first customer rebuild completed by Prodrive’s Heritage department which aims to bring more ex-Prodrive vehicles back to their original form. The car completed three World Rally Championship events with Solberg and Phil Mills before being used across Europe by several privateers. Notable names include Derek McGarrity, who used it to win the 2006 Jim Clark Rally,… Read More →

Posted Wednesday, January 20, 2021 at 10:09pm

Subaru acquires 0.3% stake in Toyota to develop new technologies

Subaru Corp. said Wednesday it has acquired a 0.3% stake in Toyota Motor Corp. for about ¥70 billion ($673 million) under a capital tie-up deal reached between the two companies in 2019 to boost the joint development of new technologies for autonomous and electric cars. Toyota raised its stake in Subaru from 16.8% to 20% as planned in February last year, making the smaller automaker into its equity-method affiliate. Since then, Subaru’s earnings have been… Read More →

Posted Monday, January 18, 2021 at 10:06pm

2020 Subaru Outback Infotainment Review: Pros, Cons, and a System Update

You can’t miss it. An enormous Volvo-like touchscreen lives at the center of almost every 2020 and 2021 Subaru Outback, just waiting to be swiped and touched. The tech wasn’t well received during 2020 SUV of the Year testing, but now that we’ve spent nearly 10,000 miles behind the wheel of our one-year 2020 Subaru Outback Onyx test car? Although some frustrations remain, a recent infotainment system update introduces a few positive changes. Read More →