News
Posted Friday, July 14, 2023 at 10:51pm
Subaru is far and away the winner when it comes to most-seen auto TV ads for July 3-9, with two spots racking up 452.6 million TV ad impressions – more than the other three ads on iSpot’s ranking combined. Although the spots have similar outlay, impression counts and top networks and programs for impression delivery, each set a very different tone. The first-place commercial explains how Subaru has helped nearly 300,000 cancer patients nationwide through… Read More →
Posted Thursday, July 13, 2023 at 10:48pm
Unless something extraordinary happens, this weekend’s New England Forest Rally will confirm Subaru Motorsports USA’s Brandon Semenuk and Keaton Williams as double Green APU American Rally Association National champions. After an intense to-and-fro battle with the late Ken Block and Alex Gelsomino that went right down to the wire last year, things couldn’t have been more different for the Subaru stars in 2023. Read More →
Posted Wednesday, July 12, 2023 at 10:48pm
The three-row crossover SUV segment has seen a recent influx of style and near-luxury accommodations that has left the 2024 Subaru Ascent looking like a rugged, no-nonsense hiking boot amidst an aisle of colorful, fashionable trail running shoes. Oh sure, Subaru tried to spruce up the Ascent last year with a new front end, but the garish new grille just made it ugly instead of forgettable. Meanwhile, the interior saw a worthwhile tech update, but… Read More →
Posted Wednesday, July 12, 2023 at 10:44pm
A single loud report from a big-bore titanium exhaust announced the Prodrive P25’s arrival. We had started hearing the growl of an approaching car a little earlier, definitely something with a decent helping of horsepower, but perhaps, we thought, it was some other potent machine, just passing by. However, properly bred rally cars generally produce a characteristic crack, when the engine ignition is cut to facilitate their near-instant gearchanges, and that sound was unmistakable. Read More →
Posted Wednesday, July 12, 2023 at 10:40pm
American titles are nothing new to Subaru. Brandon Semenuk will, more than likely, have another one chalked up in a matter of days. That wasn’t always the case. In 2000, when the Japanese manufacturer was looking for a way into US rallying, Mark Lovell answered the call. And delivered immediate success, guiding a Vermont SportsCar-run Impreza to the 2001 SCCA Pro-Rally Championship. American rallying appealed to Mark. It was run the way the sport should… Read More →
Posted Tuesday, July 11, 2023 at 10:39pm
With so many owners reporting engine issues in the Toyota GR86 and Subaru BRZ, some probably feel it’s time Subaru takes the back seat in designing the affordable sports car. It may just do that for the next-gen model according to Japanese media, which forecasts the 86 going in a surprising direction: Toyota GR Corolla power, plus hybrid assistance. This rumor has surfaced twice recently, with slightly varying details. Both Best Car and Mag-X (as reported by Drive) indicate the next 86… Read More →
Posted Monday, July 10, 2023 at 10:37pm
Subaru bills the WRX as a rally-inspired, AWD four-door sports car. Comparing current sales to sales figures from the first five months of last year, it appears that WRX’s popularity is increasing. So, how did the Subaru WRX make such an impressive comeback for 2023? Read More →
Posted Monday, July 10, 2023 at 10:36pm
Subaru Canada is aiming to warm a few hearts with a new spot that once again depicts an uncommon experience, this time enabled by its new three-row Ascent SUV. The full spot tells the tale of a pig that discovers a postcard promoting a city’s downtown core – and the farm girl who decides to take the pig there. As the family makes the drive, the pet pig is shown taking up a seat all… Read More →
Posted Sunday, July 9, 2023 at 10:34pm
Nobody wants a fight more than Brandon Semenuk. It’s what he’s about. It’s a competitive streak that made him America’s best rally driver last year. It’s the same one that has led to countless mountain bike titles. Beating the best of the rest is what gets athletes like Subaru’s Canadian star out of bed in the morning. The champ could have been forgiven the odd lie-in this year. Not so much for the rest of… Read More →
Posted Friday, July 7, 2023 at 10:32pm
Get a glass of milk because the new Subaru Impreza hatchback is a little spicier than expected. The RS or Rally Sport trim is back to zoom around the city with precision and confidence. But while the 2024 Subaru Impreza RS heats things up, there are also a few things you need to know. Read More →
