News
Posted Thursday, August 17, 2023 at 9:24pm
In an era where automotive electrification is rapidly reshaping the industry landscape, Subaru is poised to reinvigorate the genre of rally sport with an electrified version of its iconic WRX STI. Striving to blend high-octane performance with eco-conscious ideals, Subaru’s upcoming electrified sporty sedan is set to carry the esteemed WRX STI legacy into an environmentally-conscious future.The absence of the STI badge from Subaru’s recent lineup was accompanied by whispers of change, triggered by the… Read More →
Posted Saturday, August 12, 2023 at 9:50pm
Subaru brings back the Barkley family of golden retrievers and a golden labrador for a new series of six ads. These dogs have often been the canine stars for the automaker’s “Dog Tested. Dog Approved.” commercial campaign. On Repeat (embedded above) is an ad for the Crosstrek and takes on a situation that’s familiar to many parents of young kids. An annoying children’s song is playing over the radio. As soon as it ends, the… Read More →
Posted Thursday, August 10, 2023 at 9:46pm
Park Pictures’ Lance Acord directed and shot this Subaru spot titled “A Beautiful Silence” out of agency Carmichael Lynch. The piece focused on the automaker’s efforts to expand access to the outdoors for all. Featuring the all-new 2023 Subaru Forester Wilderness, the advertisement stars Keivonn Woodard, the Emmy-nominated, 10-year-old Deaf actor and showcases the automaker’s longstanding partnership with the National Park Foundation. In the film, a father and his young son, who is Deaf, drive… Read More →
Posted Wednesday, August 9, 2023 at 9:40pm
The Subaru WRX is at a crossroads. Long a sport-compact heavyweight, in a MotorTrend comparison test last year against the likes of the Hyundai Elantra N, Honda Civic Si, and others, the new-generation WRX couldn’t match up to some of the more versatile competition. With a Subaru WRX Limited test car in the MotorTrend long-term test fleet, I wanted to see if the special magic of earlier WRXs could be found in the latest version.… Read More →
Posted Wednesday, August 9, 2023 at 9:38pm
A rally weekend with DirtFish isn’t complete without its funny moments! Find out what got us laughing this week with our bloopers from WRC Rally Finland 2023. Read More →
Posted Monday, August 7, 2023 at 9:29pm
This has been made for someone to behave like an absolute dick. And I love that.” That’s what Chris Harris said after lapping Travis Pastrana’s Hoonigan Subaru Huckster on track a few times. And if you’ve seen last year’s Gymkhana video, in which Pastrana jumped it at 165 mph, you’d know he’s absolutely right. However, to make it capable of such absolutely terrifying, death-defying stunts, the Huckster was built with NASA-grade engineering, as you can… Read More →
Posted Monday, August 7, 2023 at 9:28pm
WHAT IT IS: An electrified sporty sedan intended to carry the storied WRX STI name forward into a greener future. Subaru launched the current WRX in late 2021 without an STI variant, blaming impending regulations that threatened to curtail such a model’s lifespan. Not long after, the Japanese company filed for trademark protection of the name STe in Germany, sparking widespread speculation the brand may turn to electrification (hybrid or full battery electric) for its… Read More →
Posted Saturday, August 5, 2023 at 10:04pm
A company famed for its history in rally racing, Subaru is a name that rings loud in the ears of many. One of the great Japanese automakers, Subaru has been around and manufacturing cars since as far back as the 1950s. Since their inception they have been dedicated to making excellent cars, their forte being all-wheel drive cars with boxer engines. They entered the North American market back in the late 1960s and have since… Read More →
Posted Saturday, August 5, 2023 at 10:02pm
Whenever any new rally car launches, it’s a big deal. Whenever it’s the category-leading car that’s being replaced, it’s a huge deal. Whenever it’s a new Subaru that’s about to hit the stages, well… let’s just say there’s no shortage of interest! Combine those three factors together, and you’ve landed into this week: the launch of Subaru Motorsports USA’s all-new WRX rally car. Read More →
Posted Friday, August 4, 2023 at 10:00pm
More car manufacturers are committing serious resources toward an electrified future, and Subaru is no exception. The Japanese automaker recently sent out a release stating its intention to invest up to $10.5 billion by 2030. This money will go towards targeting annual sales of 600,000 battery electric vehicles. This figure is an ambitious 50% of its global sales target, according to Subaru. Read More →
