News
Posted Wednesday, March 4, 2026 at 8:37pm
Subaru of America, Inc. (SOA) today reported 45,113 vehicle sales for February 2026, an 8.2 percent decrease. With a short selling month and severe storms impacting key, high-volume markets, February still proved to be a record high for the Subaru Forester. The model achieved its best February ever with 17,919 vehicles sold, up 24.9 percent over the previous year. Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru and our retailers remain… Read More →
Posted Tuesday, March 3, 2026 at 10:19pm
During the 5th Annual Race Industry Week, Preston Osborn, competition director of the American Rally Association (ARA), shared an in-depth look at the organization’s rapid growth, dedication to grassroots motorsport, and ambitious vision for the future. With the 2026 season already underway, Osborn emphasized the ARA’s unique ability to balance professional and grassroots participation while fostering a growing interest in rallying across the United States. Read More →
Posted Tuesday, March 3, 2026 at 10:18pm
Former World Rally Championship driver Tom Williams returns to the American Rally Association National Championship in 2026, driving a Škoda Fabia RS Rally2 for Standard Motorsport. The Englishman, and co-driver Ross Whittock, won the ARA’s RC2 category in a Ford Fiesta Rally2 back in 2022, but haven’t competed in the United States since 2023’s Southern Ohio Forest Rally. However Toyota’s entry, among an increased volume of Rally2 entries, has tempted Williams back to fight for… Read More →
Posted Tuesday, March 3, 2026 at 10:16pm
In customer clinics where Subaru showed regular-degular people the 2026 Trailseeker, most of them apparently guessed it was a Subaru even though the badges were covered up, according to the automaker. Pull quotes with descriptors given by said customers like “rugged and adventurous” and “spacious and versatile” are shown to us during Subaru’s morning presentation on our drive day for the brand’s new electric wagon, followed by lots of psychographic data about how genuinely outdoorsy,… Read More →
Posted Tuesday, March 3, 2026 at 10:13pm
Subaru’s STI performance arm “is not dead”, its Australian boss claims, saying there is still plenty happening behind the scenes. At the Tokyo Auto Salon in January, Subaru revealed a new special edition of the Subaru WRX sports sedan – the WRX STI Sport# – but without a rear wing or more power, and the results left fans wanting. Performance enthusiasts had got their hopes up that the reveal would be the rebirth of the… Read More →
Posted Tuesday, March 3, 2026 at 10:12pm
As a relatively small automaker, Subaru lacks the resources for its own EV development program, so the company has partnered with Toyota on its previous EV models such as Solterra. The new compact Subaru Uncharted EV shares its underpinnings with Toyota’s bZ EV. Toyota led development on the car, and it is built in a Toyota factory. The bigger Subaru Trailseeker, on the other hand, saw much more Subaru input, though Toyota is also involved.… Read More →
Posted Monday, March 2, 2026 at 10:11pm
As soon as the Subaru Trailseeker was unveiled last April, the brand’s famously loyal but very EV-curious fans were aglow with praise on Reddit. “It looks more like an Outback than the new Outback,” one r/Subaru commenter wrote, and they weren’t entirely wrong. While the redesigned 2026 Outback grew more SUV-like, the electric Trailseeker is distinctly wagon-esque. Now it’s here, with 375 horsepower, 281 miles of range and a starting price of $39,995. It’s not… Read More →
Posted Monday, March 2, 2026 at 10:08pm
I have been avoiding something for years. I am a twenty-something guy who lives in San Diego, has a dog, hikes a lot, and loves to camp inside his SUV. Everyone on Earth knows what I should be driving: a Subaru Outback. I know it, too, but truth be told I’ve always found the modern Subie wagons to be quite boring. Enter the Trailseeker, an electric Outback-sized SUV with plenty of ground clearance, a massive… Read More →
Posted Saturday, February 28, 2026 at 9:59pm
Jari-Matti Latvala is a busy man. He is, on the one hand, the Team Manager of the Toyota Gazoo Racing is currently experiencing one of the most successful periods of its program, notably with two consecutive top-three finishes for its team at Monte Carlo and Sweden. But Latvala isn’t quite finished with driving yet. Since last year, he has embarked on the adventure of the European Historic Rally Championship, which will begin next weekend in… Read More →
Posted Saturday, February 28, 2026 at 9:57pm
Standard all wheel drive, excellent visibility, real world cargo practicality, and a calm, confidence inspiring drive in bad weather or on dirt and gravel, the 2026 Subaru Forester Hybrid is the one to choose. It is the better fit for outdoorsy owners, snowy climates, and buyers who value straightforward utility and long term usability over a flashy cabin. Read More →
