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Posted Saturday, July 15, 2023 at 10:53pm

Take Four Minutes to Watch 70 Years of Subaru History

Today marks the 70th anniversary of Subaru Corporation, the Japanese automaker that traces its roots back to the Aircraft Research Laboratory established in 1917. After a series of reorganizations, it was officially established as Fuji Heavy Industries Ltd. on July 15, 1953. Read More →

Posted Wednesday, July 12, 2023 at 10:40pm

REMEMBERING MARK LOVELL AND ROGER FREEMAN

American titles are nothing new to Subaru. Brandon Semenuk will, more than likely, have another one chalked up in a matter of days. That wasn’t always the case. In 2000, when the Japanese manufacturer was looking for a way into US rallying, Mark Lovell answered the call. And delivered immediate success, guiding a Vermont SportsCar-run Impreza to the 2001 SCCA Pro-Rally Championship. American rallying appealed to Mark. It was run the way the sport should… Read More →

Posted Friday, June 30, 2023 at 10:36pm

Will Subaru Bring Back the BRAT or Baja? It Should. Here’s Why

The past couple of years have seen the small pickup truck revived. Manufacturers weren’t even sure about mid-size trucks until a few years ago, but now, we have trucks that are unabashedly compact and crossover-based. Ford launched its all-new, Built Ford Tough Maverick; Hyundai, in turn, debuted the all-new Santa Cruz, which they insist is not a truck but a “sport adventure vehicle.” Read More →

Posted Sunday, May 7, 2023 at 9:09pm

Fuji Heavy Disease: Meet Subaru’s Most Avid Collector

If you were to believe social media, the archetypal car collector should be a chiselled, brilliantly-tanned entrepreneur with teeth so bright only the Large Hadron Collider could accurately measure the light they emit. Most of these characters are usually found at the more insufferable end of the personality scale. But worse yet, this attitude gives very little insight into their actual passion for cars. Instead functioning more as a peacocking exercise to showcase their wealth. Read More →

Posted Saturday, May 6, 2023 at 8:52pm

Subaru’s STI Gallery Is The Must-Go Place For Motorsports Enthusiasts

Now that Japan has well and fully reopened its doors to travelers, there is one question that comes to every car enthusiast’s mind visiting Japan: “where should I go in order to see cool cars?” Well, you will inevitably want to stop by Daikoku Parking Area to experience the epitome of Japan’s JDM and supercar culture, but the world-famous parking area isn’t the end all be all of Japanese automotive culture. For those who wish… Read More →

Posted Friday, April 14, 2023 at 9:55pm

The star-making Subaru that sparked a young Breen’s rally dreams

With the motorsport world mourning the sudden loss of Craig Breen, the regular Friday Favourite series pays tribute to the immensely popular Irishman who died on Thursday. Synonymous with future World Rally Championship title winners Colin McRae and Richard Burns in the early 1990s, it’s easy to see why the Subaru Legacy RS became a cult classic. It’s a machine that struck a chord with a young Craig Breen, the Irishman going on to forge his… Read More →

Posted Sunday, April 2, 2023 at 9:02pm

Why Jay Leno Thinks The Bricklin SV-1 Is The Most Misunderstood Car Of All Time

Jay Leno is no stranger to unique cars. Jay Leno’s garage frequently shows his collection and other notable celebrities’ cars. Leno’s most recent car review and drive put him behind the wheel of Jeff Dunham’s 1975 Bricklin SV-1. Considering Leno’s car collection and vast knowledge of automobile history, it is hard to anticipate his reaction to the quirky Canadian-built car. Plagued with poor financial decisions, rushed design, and limited funding, the Bricklin is a very… Read More →

Posted Monday, March 13, 2023 at 10:44pm

What Do the Letters WRX Stand for in the Subaru WRX?

What Do the Letters WRX Stand for in the Subaru WRX?

The Subaru WRX is one car that’s been synonymous with the world rally scene since it was launched in the early 1990s, claiming wins in some of the top globally acclaimed rally circuits, such as the 24-hour Nurburgring race, Australian Rally Championship (ARC), and manufacturer’s championship races. The car featured a powerful turbocharged engine and a Symmetrical All-Wheel Drive system, which propelled it to success on asphalt and off-road. People often talk about the Subaru… Read More →

Posted Saturday, March 11, 2023 at 10:35pm

Subaru: There’s Definitely More Value To Be Had

Subaru: There’s Definitely More Value To Be Had

Subaru (OTCPK:FUJHY) was one of the latest companies in my look at “Asian businesses” that I did back in late 2022 and early 2023. While this company was once a business with particular exposure to both military and aerospace, this is no longer the case. In the current context, the company is primarily an Asian automotive business, with a small licensing deal, offering the company the potential to manufacture helicopters and planes – though this… Read More →