Posted Saturday, May 5, 2012 at 2:19am
Subaru has always been a niche player in the US market. Building no-nonsense cars with all-wheel drive gets you a loyal following of snowbound northerners, weekend rally drivers, triathletes and Yankee cranks. Outside of those demographics, Subaru is a non-entity: Only those with dissociative identity disorder have ever cross-shopped a Legacy and a Lexus, and the Arkansas Subaru Dealers’ Association could have their annual meeting in a single booth at Shoney’s
